UGC contract and rate templates
UGC is paid production work, not influence. You are selling footage a brand will run on its own channels, which makes the contract and the usage terms the commercial centre of the job rather than paperwork around it.
7 templates47 sections, all public6 with an editable CSV
What a UGC template is actually for
The difference that drives everything in this cluster is that a UGC creator is not being paid for an audience. There is no posting on your own channel, no reach to price, no engagement to report. What is being bought is footage, and the brand will run it on their own accounts, often behind paid spend. That single fact changes what the documents have to do: the contract matters more than the media kit, and the usage terms matter more than the day rate.
So these templates concentrate on scope and rights. What is being delivered, in what aspect ratios, how many revisions, who appears, how long the brand may use it, on which surfaces, and whether they may put budget behind it. Those are the terms a deal is won or lost on, and they are the terms most often left vague in a first email.
The remainder are the pipeline: how you get asked, what you show, and how you keep track of what each brand owes. Without a portfolio there is nothing to judge you on, and without a tracker affiliate revenue goes uncollected.
Where these templates disagree with each other
The contract and the brief are both about scope and neither replaces the other. The contract is the commercial agreement — fee, rights, usage window, exclusivity, revisions, payment terms — and it is what you fall back on when something is disputed. The brief is the production instruction: hooks, shot list, props, do-nots, brand mentions. A brand will often send a brief and no contract, which looks like being organised and is actually the terms being set without the fee and the rights being settled.
The rate card differs from an influencer rate card in what it prices. There is no reach line. The units are deliverables and rights: a video, a variant, an aspect ratio, a usage term, paid amplification. Pricing UGC per follower is the single most common way the work is underpriced.
The script and the pitch email work at opposite ends. The pitch is how a brand that has never heard of you gets to a reply, and for UGC it leans on samples rather than on audience, which is why the portfolio is the thing it points at. The script is what you do once hired, and its structure — hook, problem, demonstration, proof, call to action — is the shape brands are buying.
The TikTok Shop affiliate tracker is the outlier: it tracks revenue that arrives per sale rather than per deliverable, with its own attribution windows and payout schedule. It belongs in this cluster because the same creators do both kinds of work, but it answers a different question — what was earned — rather than what was agreed.
What to have ready before you open one
Samples, before anything else. UGC hiring is almost entirely portfolio-led, and three strong self-made spec pieces outperform a long pitch. The portfolio template assumes you have something to put in it.
A position on usage. Decide what a standard usage window is for you, what organic-only versus paid amplification costs, and whether you will grant perpetual rights at all. These are the questions a brand will ask first and the ones you should not answer off the top of your head.
A read of the disclosure rules before you accept paid work. Paid content has to be disclosed, and the obligation sits with the creator as well as the brand; the FTC disclosure checklist is on this site for that. These templates are drafting aids written for creators, not legal advice, and a contract that will carry real money is worth a lawyer's hour.
Every ugc & social commerce template
All 7, ordered by popularity. Each one is published in full on its own page — every section, nothing withheld — with the branded PDF and editable CSV available by email from that page.
UGC Script Template
Most UGC videos follow the same five beats: hook, problem, demo, proof, call to action. This template maps those beats with rough timings for five common formats, then gives you a table to write several hooks for each video so the brand has options to test.
7 sections
UGC Contract Template
Most UGC disputes come from terms nobody wrote down: how long the brand can run your video as an ad, whether raw files were included, how many revisions you owe. This template lists every UGC-specific term in plain language so you and the brand agree on it before you film.
7 sections
UGC Pitch Email Template
Brands get plenty of generic pitches from UGC creators. The ones that get replies are short, mention the brand's actual ads or products, and link to relevant samples. This template gives you three pitches to adapt, subject lines to test, and a checklist to make each one specific.
7 sections
UGC Rate Card Template
UGC pricing is its own game: brands pay for content they own and run as ads, not for your reach. This rate card lays out per-asset pricing, usage tiers, and add-ons so you quote UGC deals confidently and never give ad rights away for free.
6 sections
UGC Portfolio Template
A UGC portfolio has one job: show a brand you can make the kind of video they need. This planner helps you decide what goes in it, from your niche and packages to which samples to feature, so the page you build in Canva, Notion, or a site builder is focused and easy to scan.
7 sections
TikTok Shop Affiliate Tracker
TikTok Shop's dashboard shows you numbers, but it won't tell you which products are worth another video. This tracker logs every product from sample request to commission earned, rolls it into a monthly summary, and helps you decide what to keep promoting and what to drop.
7 sections
UGC Brief Template
Great UGC starts with a great brief. This template gives creators everything they need (the hook, the talking points, the dos and don'ts, and the deliverables) so the content matches your vision and you avoid endless revision rounds.
6 sections
The full template library holds the rest, and the pricing calculators are where a template that asks for a number gets one.
Other template collections
The library has 7 collections with a hub of their own.
Newsletter templates for creators
An owned-audience list is four jobs that share one name — planning, writing, measuring, and eventually selling. These templates split along those lines on purpose, because the sheet that keeps a send schedule honest is not the sheet that prices an ad slot.
Social media templates for creators
Social output is a supply problem before it is a creative one. Most of these templates exist to make the next post already half-decided when you sit down, so that the decision you spend energy on is the one that actually differentiates the post.
YouTube templates for video creators
A video is the only creator format where planning, production and publishing are three genuinely different crafts with three different failure modes. These templates are sorted by which of the three they protect.
Media kit and sponsorship templates
Paid work is a sequence, and each step needs a different document. These templates are ordered by where they sit in that sequence — from the number you will not go below, through the pitch, to the thing you send after the deal is done.
Podcast templates for show runners
A podcast is mostly logistics wearing the costume of a creative project. Guests, dates, questions, levels, publishing — these templates exist so the conversation itself is the only part you have to improvise.
Social media reporting templates
Reporting has two audiences with opposite needs. You need a record consistent enough to compare; a sponsor needs one page that says what their money did. These templates are split along that line rather than by platform.
UGC & Social Commerce templates: questions creators ask
Is a UGC contract different from an influencer contract?
Yes, in what it is mainly about. An influencer agreement centres on posting to your own audience; a UGC agreement centres on footage the brand will run themselves, so usage rights, amplification and exclusivity carry most of the commercial weight.
How should UGC work be priced if I have no audience?
By deliverable and by rights, not by follower count. The units are the number of videos and variants, the aspect ratios, how long the brand may use them, on which surfaces, and whether paid spend may run behind them.
Are these templates legal advice?
No. They are drafting aids that make the usual terms explicit so nothing important is left unsaid. For a deal that carries meaningful money or perpetual rights, have a lawyer read it.