Most UGC videos follow the same five beats: hook, problem, demo, proof, call to action. This template maps those beats with rough timings for five common formats, then gives you a table to write several hooks for each video so the brand has options to test.
Start from the brief. Pull the product benefit, must-say points, and CTA from the brand's brief before you write a word.
Pick a format. Choose the format that suits the product. A skincare serum suits before/after; a gadget suits unboxing or a demo.
Fill in each beat. Write a line or two per beat and note what's on screen. Stick to the timings so the video lands in 30 to 60 seconds.
Write extra hooks. Film three or more openers for the same body. It's quick to shoot and gives the brand more to test in ads.
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The structure behind most UGC ads. Timings are a guide for a 30-45 second video.
| Beat | Timing | What it does | Your line | On screen |
|---|---|---|---|---|
| Hook | 0-3s | Stops the scroll with a bold line or visual | ___ | Face to camera, product in frame |
| Problem | 3-10s | Names the frustration the viewer has | ___ | Show the old way or the pain point |
More free templates creators use alongside this one.
Great UGC starts with a great brief. This template gives creators everything they need — the hook, the talking points, the dos and don'ts, and the deliverables — so the content matches your vision and you avoid endless revision rounds.
The first 15 seconds decide your retention. This hook bank gives you proven opening formulas with fill-in examples so you never stare at a blank cold open or settle for a weak intro again.
Showing up to film without a shot list means forgetting clips you need and re-shooting later. This template maps every angle, b-roll, and setup so a single filming session captures everything the edit requires.
Start from the brand's brief, pick a format, then write one or two lines for each beat: hook, problem, demo, proof, and CTA. Keep it to 30-60 seconds, write the way you speak, and film several hook variations for the same body.
Many UGC ads run 15 to 60 seconds, with 30-45 seconds common. Follow the brief. If it doesn't specify, ask the brand where the video will run, since placements have different ideal lengths.
Brands often ask for three hook variations per video so they can test which opener performs best in ads. Check whether extra hooks are included in your fee or priced as an add-on.
