Great UGC starts with a great brief. This template gives creators everything they need — the hook, the talking points, the dos and don'ts, and the deliverables — so the content matches your vision and you avoid endless revision rounds.
Set the goal and audience. Define what the content must achieve and who it speaks to. A creator can only nail the angle if the target is clear.
Give them hooks, not scripts. Provide a few approved hooks and key talking points, then let the creator use their own voice — that authenticity is the point of UGC.
Spell out the deliverables. List exact formats, lengths, aspect ratios, and quantities so there is no ambiguity about what to send back.
Add clear dos and don'ts. List must-says, must-avoids, and brand rules to prevent off-message takes and reduce revision rounds.
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Lock the strategic basics before any filming. A blank field here means a confused creator.
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A strong UGC brief covers the campaign goal and audience, the key message, approved hooks and talking points, exact deliverables with formats and lengths, and clear dos and don'ts. That structure lets creators stay authentic while staying on-message.
Give creators hooks and key talking points rather than a word-for-word script. UGC works because it feels authentic and native, so let them use their own voice while you guide the angle and the must-say points.
