The first line decides everything. This hook bank gives you a library of proven opening formulas — sorted by intent — so you never stare at a blank caption again and every post earns the second of attention it needs.
Pick a hook type for the goal. Choose the hook category that matches your post intent — curiosity for reach, result for credibility, contrarian for engagement.
Fill the template with your topic. Drop your specifics into the bracketed blanks. Keep it concrete; vague hooks like 'tips for growth' never stop the scroll.
Write three, pick one. Generate three hook variations per post and choose the one that creates the biggest open loop or curiosity gap.
Log what works. After posting, record hooks that beat your average view rate in the swipe section so your bank gets sharper over time.
Here's a preview. Unlock the free download to get all 3 sections (2 more below).
Swap your topic into the bracketed blanks. Each formula is built to open a curiosity gap fast.
| Hook type | Formula template | Filled example | Best for |
|---|---|---|---|
| Curiosity | The [topic] mistake nobody tells you about | The posting mistake nobody tells you about | Reach |
| Contrarian | Stop [common advice]. Do this instead. | Stop posting daily. Do this instead. | Engagement |
More free templates creators use alongside this one.
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A strong hook opens a curiosity gap or makes a specific promise in the first few words, and it can be understood without any context. Concrete numbers, surprising claims, and clear stakes outperform vague openers like 'here are some tips' every time.
Keep the spoken or on-screen hook to about 3 seconds — roughly 5 to 8 words. You are competing for the swipe decision, which happens almost instantly, so front-load the most interesting word.
