A UGC portfolio has one job: show a brand you can make the kind of video they need. This planner helps you decide what goes in it, from your niche and packages to which samples to feature, so the page you build in Canva, Notion, or a site builder is focused and easy to scan.
Write your niche statement. Say who you make content for and what kind. One or two sentences a brand can read in five seconds.
Log your best samples. Add every video you could show, then pick the three to six that best match the brands you want to work with.
Add proof and packages. Fill in testimonials and results where you have them, and list your packages so brands know what they can book.
Build and check it. Move the plan into your portfolio tool, then run the checklist to make sure nothing a brand looks for is missing.
Here's a preview. Unlock the free download to get all 5 sections (4 more below).
The top of your portfolio. A brand should know within seconds whether you fit their product.
More free templates creators use alongside this one.
UGC pricing is its own game — brands pay for content they own and run as ads, not for your reach. This rate card lays out per-asset pricing, usage tiers, and add-ons so you quote UGC deals confidently and never give ad rights away for free.
Your media kit is your sales sheet. This template organizes your audience stats, past brand results, and pricing into one clean document so brands trust you fast and move straight to scoping a deal.
Brands get plenty of generic pitches from UGC creators. The ones that get replies are short, mention the brand's actual ads or products, and link to relevant samples. This template gives you three pitches to adapt, subject lines to test, and a checklist to make each one specific.
A short niche statement, three to six sample videos, the packages you offer, testimonials or results if you have them, and one clear contact option. Keep it quick to scan on a phone, since many brand managers review portfolios there.
Make spec videos for products you already own. Film them as if a brand had briefed you: a hook, a demo, and a call to action. Label them as spec or personal work so you don't suggest a partnership that didn't happen.
Common options are Canva websites, Notion pages, Google Drive folders, or a simple site builder. Pick whatever lets videos play quickly without a login. The content matters more than the tool.
