A UGC portfolio has one job: show a brand you can make the kind of video they need. This planner helps you decide what goes in it, from your niche and packages to which samples to feature, so the page you build in Canva, Notion, or a site builder is focused and easy to scan.
What you get
A niche statement and positioning worksheet
A services and packages table ready to copy onto your portfolio
A sample-video log with brand, format, hook, link, and result
A branded PDF planner and an editable CSV to keep your samples current
How to use this template
1
Write your niche statement. Say who you make content for and what kind. One or two sentences a brand can read in five seconds.
2
Log your best samples. Add every video you could show, then pick the three to six that best match the brands you want to work with.
3
Add proof and packages. Fill in testimonials and results where you have them, and list your packages so brands know what they can book.
4
Build and check it. Move the plan into your portfolio tool, then run the checklist to make sure nothing a brand looks for is missing.
What's inside
Here's a preview. Unlock the free download to get all 7 sections (5 more below).
What is a UGC portfolio?
A UGC portfolio is the one page you send a brand to answer a single question: can this person make the kind of video we need? It holds a short statement of your niche and on-camera style, three to six sample videos, your packages, and one way to contact you.
It matters at the pitch stage, because a brand manager gives it under a minute on a phone. A tight page aimed at one or two product categories gets replies that a sprawling folder of everything you have ever filmed does not. Spec videos count, as long as you label them honestly.
Niche and positioning
The top of your portfolio. A brand should know within seconds whether you fit their product.
Niche statement
e.g. UGC for skincare and wellness brands, filmed in a real bathroom routine
Who you are on camera
e.g. 30s, busy parent, small apartment, natural light
Content styles you do well
e.g. Talking-head testimonials, unboxings, get-ready-with-me
Collabstr is a creator marketplace that connects brands with 200,000+ vetted influencers and UGC creators across Instagram, TikTok, YouTube, and other platforms.
Beacons is an all-in-one creator platform that combines a customizable link-in-bio page with a digital product store, email marketing, media kit builder, and AI-powered tools.
UGC pricing is its own game — brands pay for content they own and run as ads, not for your reach. This rate card lays out per-asset pricing, usage tiers, and add-ons so you quote UGC deals confidently and never give ad rights away for free.
Your media kit is your sales sheet. This template organizes your audience stats, past brand results, and pricing into one clean document so brands trust you fast and move straight to scoping a deal.
Brands get plenty of generic pitches from UGC creators. The ones that get replies are short, mention the brand's actual ads or products, and link to relevant samples. This template gives you three pitches to adapt, subject lines to test, and a checklist to make each one specific.
It is a single page showing a brand what kind of videos you make: your niche and on-camera style, a handful of samples that play instantly, your packages, and how to reach you. It is a sales page, not an archive.
What should a UGC portfolio include?
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A short niche statement, three to six sample videos, the packages you offer, testimonials or results if you have them, and one clear contact option. Keep it quick to scan on a phone, since many brand managers review portfolios there.
How do I make a UGC portfolio with no brand deals?
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Make spec videos for products you already own. Film them as if a brand had briefed you: a hook, a demo, and a call to action. Label them as spec or personal work so you don't suggest a partnership that didn't happen.
Where should I host my UGC portfolio?
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Common options are Canva websites, Notion pages, Google Drive folders, or a simple site builder. Pick whatever lets videos play quickly without a login. The content matters more than the tool.
How many samples should a UGC portfolio have?
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Three to six, strongest first. Brands are deciding whether your style suits their product, and they decide that in the first ten seconds of the first video. Past six, extra samples make the page slower rather than more convincing.
