Influencer Media Kit Template
Your media kit is your sales sheet. This template organizes your audience stats, past brand results, and pricing into one clean document so brands trust you fast and move straight to scoping a deal.
Monetization & SponsorshipsPDF + CSV6 sectionsfree, no paywall
What you get
- An audience snapshot section with the metrics brands actually weigh
- A results table to show real outcomes from past partnerships
- A services and starting-rates grid that pre-frames your pricing
- A branded PDF to attach and an editable CSV to refresh each quarter
How to use this template
- 1. Lead with audience quality. Put your niche, top locations, and engagement rate up top. Brands pay for the right audience, not just the biggest one.
- 2. Show proof, not promises. Add one or two past results with numbers: clicks, sign-ups, or sales. Specific outcomes beat vanity reach.
- 3. Pre-frame your rates. List services with 'starting at' prices. It filters unserious brands before the first call.
- 4. Keep it current. Update the CSV with fresh stats every quarter and re-export the PDF before any outreach push.
Still choosing the tool you will run this in? Compare two side by side, or read how each profile is built in our review methodology.
What's inside
2 of 6 sections shown; the remaining 4 come with the free download.
What is a media kit?
A media kit is a one or two-page PDF showing a brand who your audience is, how your content performs, what past partners got out of working with you, and roughly what your services cost. It is the attachment, not the email. Most creators keep one version and refresh the numbers each quarter.
Brands use it to decide in under a minute whether you are worth a call, so audience fit and two concrete results do more work than follower count ever will. Creators who attach one to every pitch get far fewer can-you-send-more-info replies and reach the pricing conversation sooner.
About you
A short intro brands skim first. Keep it about your audience and value, not your hobbies.
- Name / brand
- e.g. The Focus Show
- Niche & what you cover
- e.g. Productivity tools for remote teams
- One-line value to brands
- e.g. I turn tool reviews into trial sign-ups
4 more sections and the PDF + CSV are behind the free download.
Tools that help with this
The template does the thinking; these are the products creators run it in. The full software directory has the rest.
Canva
Canva is a browser-based design platform for thumbnails, social graphics, presentations, and videos, with drag-and-drop editing and 1M+ templates.
$0/mo
Beacons
Beacons is an all-in-one creator platform that combines a customizable link-in-bio page with a digital product store, email marketing, media kit builder, and AI-powered tools.
$0/mo
Linktree
Linktree is a link-in-bio tool that lets creators, influencers, and small businesses share multiple links from a single URL.
$0/mo
Social Blade
Social Blade is a cross-platform [creator analytics](/categories/creator-analytics) tool that tracks public statistics for YouTube, Twitch, Instagram, Twitter/X, TikTok, and Facebook.
$0/mo
Categories to browse: Link-in-Bio Tools, Creator Analytics.
Frequently asked questions
What is an influencer media kit?
An influencer media kit is a short PDF that introduces you to a brand: a line on what you cover, your audience numbers and demographics, one or two measured results from past partnerships, your starting rates, and how to reach you.
What should be in an influencer media kit?
A short intro, an audience snapshot (followers, average reach, engagement rate, top locations), one or two past results with real numbers, a services-and-rates grid, and your contact details. Aim for one to two pages a brand can skim in under a minute.
Should I include prices in my media kit?
Include 'starting at' rates rather than fixed prices. Concrete numbers filter out brands with no budget and anchor the conversation high, while the 'starting at' framing keeps room to scope larger campaigns.
How often should I update my media kit?
Refresh it every quarter, or sooner after a strong campaign. Stale stats undercut trust, and recent results are your strongest argument in pricing the next deal.
Can I make a media kit with no past brand deals?
Yes. Swap the results section for your best-performing organic content and what it drove: a video that sent 800 people to a free tool, or a newsletter link that 11% of readers clicked. Brands want evidence your audience acts, not a client list.