Your media kit is your sales sheet. This template organizes your audience stats, past brand results, and pricing into one clean document so brands trust you fast and move straight to scoping a deal.
Lead with audience quality. Put your niche, top locations, and engagement rate up top. Brands pay for the right audience, not just the biggest one.
Show proof, not promises. Add one or two past results with numbers — clicks, sign-ups, or sales. Specific outcomes beat vanity reach.
Pre-frame your rates. List services with 'starting at' prices. It filters unserious brands before the first call.
Keep it current. Update the CSV with fresh stats every quarter and re-export the PDF before any outreach push.
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A short intro brands skim first. Keep it about your audience and value, not your hobbies.
More free templates creators use alongside this one.
Once a brand replies, a sharp proposal closes the deal. This template lays out objectives, deliverables, timeline, and price in one document so the brand can say yes without a dozen back-and-forth emails.
Stop guessing your rates. This worksheet walks you from your real numbers — average views, engagement, niche CPM — to a defensible price per deliverable, then layers in add-ons so you can justify every figure when a brand pushes back.
The difference between a fair deal and a great one is preparation. This checklist walks your prep, the levers you can pull beyond price, and exact phrases to use so you negotiate brand deals with confidence and stop accepting the first number.
A short intro, an audience snapshot (followers, average reach, engagement rate, top locations), one or two past results with real numbers, a services-and-rates grid, and your contact details. Aim for one to two pages a brand can skim in under a minute.
Include 'starting at' rates rather than fixed prices. Concrete numbers filter out brands with no budget and anchor the conversation high, while the 'starting at' framing keeps room to scope larger campaigns.
Refresh it every quarter, or sooner after a strong campaign. Stale stats undercut trust, and recent results are your best leverage in pricing the next deal.
