Once a brand replies, a sharp proposal closes the deal. This template lays out objectives, deliverables, timeline, and price in one document so the brand can say yes without a dozen back-and-forth emails.
Restate the brand goal. Open by naming what the brand wants (awareness, sign-ups, sales). Tying your pitch to their objective beats listing your follower count.
Scope the deliverables. List each piece of content, where it lives, and how long it stays up. Vague scope is where deals stall and disputes start.
Price the package. Put one total with a clean line-item breakdown. Itemizing usage rights and exclusivity protects your rate and explains the number.
Send and set a date. Export the PDF, attach it, and propose a decision date. A soft deadline keeps the deal from drifting for weeks.
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Fill these so the document reads as a tailored proposal, not a template.
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A strong proposal leads with the brand's goal, then lists exact deliverables (format, placement, live duration), a clear price with line items, a timeline, and terms covering revisions, usage rights, and payment. Keep it to one or two pages.
Start from your rate per deliverable — often average views times a CPM of roughly $15-$40 depending on niche and engagement — then add separate line items for usage rights, exclusivity, and rush turnaround. Present one total with the breakdown.
Put a 'valid until' date about two to three weeks out. It creates gentle urgency, lets you re-price if your rates change, and stops old quotes from being held against you months later.
