Brands get plenty of generic pitches from UGC creators. The ones that get replies are short, mention the brand's actual ads or products, and link to relevant samples. This template gives you three pitches to adapt, subject lines to test, and a checklist to make each one specific.
Research the brand first. Look at their current ads and organic posts. Note one format they use and one gap you could fill.
Pick the right pitch. Use the DM for smaller brands active on social, the email when you can find a marketing contact, and the follow-up after about a week.
Personalise every one. Run through the checklist before you send. If the pitch could go to any brand unchanged, it isn't ready.
Track and follow up once. Log who you pitched and when. Send one follow-up, then move on if there's no reply.
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Short enough to read in a message preview. Swap the placeholders for real details about the brand.
More free templates creators use alongside this one.
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Most sponsorships die in silence after the first email. These follow-up templates give you the right message for each stage — no reply, post-proposal, and post-call — so you stay top of mind and close deals that would otherwise go cold.
Keep it short and specific. Mention something real about the brand, say what kind of UGC you make, offer one concrete idea, link relevant samples, and end with one simple ask. Follow up once after about a week.
Both can work. DMs suit smaller brands that are active on social. Email tends to work better when you can find a marketing or creative contact at a larger company. Use whichever channel the brand actually responds on.
Usually not. Lead with the idea and your samples, then share your rate card once the brand shows interest. That keeps the first message short and gives you a reason to reply.
