Brand Pitch Email Template
Brands ignore generic pitches. This template gives you a tight, results-led email (subject line, opener, value, and ask) plus two follow-ups, so you start conversations with the brands you actually want to work with.
Monetization & SponsorshipsPDF7 sectionsfree, no paywall
What you get
- A fill-in-the-blank pitch email with a proven structure
- Five subject lines engineered for opens, not spam folders
- Two follow-up emails for the (very common) no-reply
- A branded PDF you can keep open while you outreach
How to use this template
- 1. Research the fit. Name a specific product and a real reason your audience matches. Generic pitches get deleted.
- 2. Lead with results. Open with one concrete proof point (a view count, a conversion, a past brand result), not your life story.
- 3. Make one clear ask. Propose one specific next step (a quick call or a sample collaboration), not an open-ended 'let me know'.
- 4. Follow up twice. Most deals come from follow-ups. Send follow-up one after 4 days and follow-up two after another week.
Still choosing the tool you will run this in? Compare two side by side, or read how each profile is built in our review methodology.
What's inside
6 of 7 sections shown; the remaining 1 come with the free download.
What is a brand pitch email?
A brand pitch email is the first message you send a company to ask about a paid partnership. It is deliberately short: who you are, who watches or reads you, one number proving your content drives action, and one specific thing you would like to make for them. No life story, no attachment-only pitch.
Pitching is how most creators under about 50,000 followers get sponsors, because brands that size are not out looking for you. It turns waiting into a weekly habit. Twenty researched emails a month beats a year of hoping the right partnerships manager stumbles across your channel.
Before you send
Fill these so the email is specific to the brand, not a copy-paste blast.
- Brand & product you're pitching
- e.g. Notion: Notion Calendar
- The contact (name + role if known)
- e.g. Partnerships team
- Your one-line proof point
- e.g. My last tool review drove 1,400 sign-up clicks
Subject lines (pick one)
1. [Your name] x [Brand]: quick collab idea
2. Idea to reach [audience] with [Brand]
3. [Brand] sponsorship: [your channel] (audience stats inside)
4. Loved [specific thing the brand did]: collab?
5. Bringing [Brand] to my [audience size] audience
The pitch email
Hi [name],
I'm [your name], I run [channel/show] where I help [audience] with [topic]. I've been using [product] and my audience keeps asking about tools like it.
Quick context: [one proof point: views, conversions, or a past brand result]. My audience is [who they are + why they're a fit for the brand].
I'd love to put together a [deliverable] featuring [product]. Recent partners have seen [result/benefit]. Would you be open to a 15-minute call this week or next to scope it?
Either way, big fan of what you're building. My media kit is attached.
Thanks, [your name]
[links/handles]
Follow-up 1 (send after 4 days)
Hi [name], floating this back to the top in case it slipped. Happy to send a sample concept for a [deliverable] featuring [product] so you can see the angle before committing. Worth a quick look?
Follow-up 2 (send after ~10 days)
Hi [name], last note from me. I'll assume the timing isn't right for now. If sponsorships open up later this quarter, I'd love to be considered. I'll keep recommending [product] to my audience in the meantime.
1 more section and the PDF are behind the free download.
Tools that help with this
The template does the thinking; these are the products creators run it in. The full software directory has the rest.
Passionfroot
Passionfroot is a sponsorship management platform built for creators who want to handle brand deals without spreadsheets, long email threads, or an agent.
5% fee
Hoo.be
Hoo.be is an invite-only link-in-bio platform designed for top creators and brands.
$0/mo
Loops
Loops is an email platform built specifically for SaaS companies.
$0/mo
Beacons
Beacons is an all-in-one creator platform that combines a customizable link-in-bio page with a digital product store, email marketing, media kit builder, and AI-powered tools.
$0/mo
Categories to browse: Creator CRM & Sponsorship, Newsletter Platforms.
Frequently asked questions
What is a brand pitch email?
A brand pitch email is a short outbound message asking a company about a paid partnership. It names the product, gives one piece of proof about your audience or past results, proposes a specific deliverable, and asks for one clear next step.
How do I write a brand pitch email that gets replies?
Be specific and lead with results. Name the exact product, give one concrete proof point about your audience or past performance, and make a single clear ask. Then follow up at least twice. Most replies come from the follow-up.
How many times should I follow up on a brand pitch?
Two follow-ups is the sweet spot: one about four days after the first email and one about a week after that. Beyond that you risk annoying the contact for little additional upside.
Who should I send a brand pitch email to?
Aim for an influencer, partnerships, or brand marketing manager rather than a generic info address. LinkedIn usually gives you the title and name; many brands also list a creator or affiliate contact in the footer of their site.
Do I need a media kit before I pitch?
A one-page kit helps, but it is not a blocker. Put the two or three numbers that matter in the email body so the brand can judge fit without opening anything, then attach the kit for the detail.