Sponsorship Rate Card Template
When a brand asks for your rates, guessing costs you money. This rate card lays out your packages, deliverables, and pricing so you answer in minutes, anchor high, and stop leaving cash on the table.
Monetization & SponsorshipsPDF + CSV6 sectionsfree, no paywall
What you get
- Three ready-to-price packages (single, bundle, and campaign)
- A deliverables matrix so brands see exactly what each tier includes
- An add-ons menu (usage rights, exclusivity, whitelisting) to grow deal size
- A branded PDF to send and an editable CSV to keep your numbers updated
How to use this template
- 1. Set your base rate. Start from a base rate per deliverable (a common anchor is roughly your average views times a CPM you choose). Fill it into the packages first.
- 2. Build three tiers. Price a single post, a bundle, and a full campaign. Three tiers give brands a middle option and make your top tier look reasonable.
- 3. Price your add-ons. Charge separately for usage rights, exclusivity, and whitelisting. These are where deal size grows without more content.
- 4. Send the branded PDF. Export the PDF and attach it to your reply. A clean rate card signals you're a professional, not a hobbyist.
Still choosing the tool you will run this in? Compare two side by side, or read how each profile is built in our review methodology.
What's inside
3 of 6 sections shown; the remaining 3 come with the free download.
What is a sponsorship rate card?
A sponsorship rate card is a one-page document listing what a brand gets and what each package costs. It names the deliverables, the turnaround, and the price, plus the paid extras brands usually ask for later: ad usage rights, whitelisting, and category exclusivity. You send it the moment someone asks about your rates.
It matters most the week your inbox starts filling up. Without a card you quote from memory, undercharge the brands with the biggest budgets, and lose days to back-and-forth email. With one, you reply in five minutes, start from your own number, and can tell quickly which enquiries are worth scoping.
Your profile (for context)
Brands want context for your pricing. Fill the headline numbers you're comfortable sharing.
- Primary platform & handle
- e.g. YouTube: @yourchannel
- Audience size
- e.g. 48,000 subscribers
- Average views / reach per post
- e.g. 12,000 views
Pricing notes to keep handy
Always quote a range or a starting price first, never your absolute floor. You can come down; you can't easily go up.
Bundle deliverables instead of discounting them. A lower per-post price inside a bigger package protects your rate while still feeling like a deal.
Reuse and ad rights are worth real money to brands. Never include them for free. They're a separate line item every time.
3 more sections and the PDF + CSV are behind the free download.
Tools that help with this
The template does the thinking; these are the products creators run it in. The full software directory has the rest.
Passionfroot
Passionfroot is a sponsorship management platform built for creators who want to handle brand deals without spreadsheets, long email threads, or an agent.
5% fee
#paid
#paid (hashtagpaid) is a creator marketing platform that connects brands with vetted creators for sponsored content campaigns.
$499/mo
Hoo.be
Hoo.be is an invite-only link-in-bio platform designed for top creators and brands.
$0/mo
CreatorIQ
CreatorIQ is an influencer marketing platform built for brands and agencies running creator programs at scale.
~$2,350+/mo
Categories to browse: Creator CRM & Sponsorship.
Frequently asked questions
What is a sponsorship rate card?
A sponsorship rate card is a short document listing your sponsorship packages, what each one includes, and what it costs. Most creators keep it to one page: two or three packages, then a separate menu of paid extras such as usage rights and exclusivity.
How do I price a sponsorship as a creator?
A common starting point is your average views or reach multiplied by a CPM you set (often $15-$40 per thousand depending on niche and engagement), then adjusted up for usage rights, exclusivity, and turnaround. Use the packages to anchor high.
Should I put prices on my rate card or leave them blank?
Include starting prices or ranges. Concrete numbers filter out unserious brands and save you from negotiating against yourself, while a 'starting at' framing leaves room to scope larger deals.
What are usage rights and why do they cost extra?
Usage rights let a brand reuse your content in their own paid ads or channels. That's far more value than a single post on your feed, so it's always priced as a separate add-on.
When should I raise the prices on my rate card?
Review it every quarter, and again after any video that beat your average by a wide margin. If almost every brand accepts your asking price without a question, the number is low. Raise the next quote by 15 to 20 percent and watch what happens to your reply rate.