When a brand asks for your rates, guessing costs you money. This rate card lays out your packages, deliverables, and pricing so you answer in minutes, anchor high, and stop leaving cash on the table.
Set your base rate. Start from a base rate per deliverable (a common anchor is roughly your average views times a CPM you choose). Fill it into the packages first.
Build three tiers. Price a single post, a bundle, and a full campaign. Three tiers give brands a middle option and make your top tier look reasonable.
Price your add-ons. Charge separately for usage rights, exclusivity, and whitelisting. These are where deal size grows without more content.
Send the branded PDF. Export the PDF and attach it to your reply. A clean rate card signals you're a professional, not a hobbyist.
Here's a preview. Unlock the free download to get all 4 sections (3 more below).
Brands want context for your pricing. Fill the headline numbers you're comfortable sharing.
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A common starting point is your average views or reach multiplied by a CPM you set (often $15-$40 per thousand depending on niche and engagement), then adjusted up for usage rights, exclusivity, and turnaround. Use the packages to anchor high.
Include starting prices or ranges. Concrete numbers filter out unserious brands and save you from negotiating against yourself, while a 'starting at' framing leaves room to scope larger deals.
Usage rights let a brand reuse your content in their own paid ads or channels. That's far more value than a single post on your feed, so it's always priced as a separate add-on.
