Content creation rates
Your base fee to produce the asset. This is before any usage rights are added.
| Deliverable | Spec | Creation fee (USD) |
|---|---|---|
| UGC video | 30-60s, talking-head + b-roll | $___ |
| Photo set | 5-8 edited product photos | $___ |
Monetization & SponsorshipsPDF + CSVFree
UGC Rate Card Template
UGC pricing is its own game — brands pay for content they own and run as ads, not for your reach. This rate card lays out per-asset pricing, usage tiers, and add-ons so you quote UGC deals confidently and never give ad rights away for free.
What you get
- Per-asset pricing for UGC video, photo, and hooks
- A usage-rights tier table (the part most creators underprice)
- An add-ons menu for raw files, revisions, and exclusivity
- A branded PDF to send and an editable CSV to keep rates current
How to use this template
- 1
Price the content first. Set a base rate per deliverable — a 30-second UGC video, a photo set, a batch of hooks. This is your creation fee before any rights.
- 2
Add usage rights on top. Usage is where UGC money is made. Price 30, 60, and 90-day ad windows separately — brands running paid ads expect to pay for it.
- 3
Charge for the extras. Raw footage, extra revisions, whitelisting, and exclusivity are all separate line items, never bundled in by default.
- 4
Send the branded PDF. Export and attach the rate card so the brand sees creation and usage as distinct costs from the start.
What's inside
Here's a preview. Unlock the free download to get all 4 sections (3 more below).
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Frequently asked questions
How much should I charge for UGC?
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Price creation and usage separately. A single 30-60s UGC video often starts in the low-to-mid hundreds for creation alone, with paid usage rights adding roughly 25-100% on top depending on the window length and the brand's ad spend.
What's the difference between UGC and influencer rates?
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Influencer rates pay for your audience and reach when you post. UGC rates pay for content the brand owns and posts or runs as ads itself, so they're based on production value and usage rights rather than your follower count.
Should UGC pricing include ad usage rights?
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No — keep them separate. Quote a creation fee, then add a usage-rights line for paid ads (30, 60, or 90-day windows). If a brand runs your content as a paid ad without paying for usage, you've given away the most valuable part for free.