UGC Rate Card Template
UGC pricing is its own game: brands pay for content they own and run as ads, not for your reach. This rate card lays out per-asset pricing, usage tiers, and add-ons so you quote UGC deals confidently and never give ad rights away for free.
UGC & Social CommercePDF + CSV6 sectionsfree, no paywall
What you get
- Per-asset pricing for UGC video, photo, and hooks
- A usage-rights tier table (the part most creators underprice)
- An add-ons menu for raw files, revisions, and exclusivity
- A branded PDF to send and an editable CSV to keep rates current
How to use this template
- 1. Price the content first. Set a base rate per deliverable: a 30-second UGC video, a photo set, a batch of hooks. This is your creation fee before any rights.
- 2. Add usage rights on top. Usage is where UGC money is made. Price 30, 60, and 90-day ad windows separately. Brands running paid ads expect to pay for it.
- 3. Charge for the extras. Raw footage, extra revisions, whitelisting, and exclusivity are all separate line items, never bundled in by default.
- 4. Send the branded PDF. Export and attach the rate card so the brand sees creation and usage as distinct costs from the start.
Still choosing the tool you will run this in? Compare two side by side, or read how each profile is built in our review methodology.
What's inside
3 of 6 sections shown; the remaining 3 come with the free download.
What is a UGC rate card?
A UGC rate card prices content you make for a brand to post itself. It lists a creation fee per asset (a 30-second video, a photo set, a pack of alternative hooks), then prices the licence separately: which platforms the brand may run it on, from whose account, and for how long.
UGC is paid per asset rather than per follower, so a creator with 800 followers and good window light can charge what one with 80,000 charges. The card matters because brands buying UGC are usually buying ads, and the licence line, not the filming, is where most of the money sits.
Content creation rates
Your base fee to produce the asset. This is before any usage rights are added.
| Deliverable | Spec | Creation fee (USD) |
|---|---|---|
| UGC video | 30-60s, talking-head + b-roll | $___ |
| Photo set | 5-8 edited product photos | $___ |
UGC pricing notes
UGC is not influencer marketing. The brand usually posts it, so you're paid for the content and the rights, not your audience size. Don't undercut yourself by pricing it like a sponsored post.
A common starting point for a single UGC video is in the low hundreds for creation, with usage rights adding 25-100% on top depending on the window and spend.
Always cap revisions (two rounds is typical). 'Until the client is happy' is how a profitable UGC gig turns into days of free edits.
3 more sections and the PDF + CSV are behind the free download.
Tools that help with this
The template does the thinking; these are the products creators run it in. The full software directory has the rest.
Collabstr
Collabstr is a creator marketplace that connects brands with 200,000+ vetted influencers and UGC creators across Instagram, TikTok, YouTube, and other platforms.
$0/mo
Modash
Modash is an influencer marketing platform for finding creators, analyzing audience data, and tracking campaigns across Instagram, TikTok, and YouTube.
$199/mo
Grin
Grin is an influencer marketing and creator management platform built for ecommerce brands.
$399/mo
Upfluence
Upfluence is an influencer and affiliate marketing platform built for e-commerce brands and agencies.
~$478/mo
Categories to browse: Creator CRM & Sponsorship.
Frequently asked questions
What is a UGC rate card?
A UGC rate card is a price list for content you create for a brand to publish itself. It splits the creation fee for each asset from the usage licence that lets the brand run that asset as a paid ad for a set window.
How much should I charge for UGC?
Price creation and usage separately. A single 30-60s UGC video often starts in the low-to-mid hundreds for creation alone, with paid usage rights adding roughly 25-100% on top depending on the window length and the brand's ad spend.
What's the difference between UGC and influencer rates?
Influencer rates pay for your audience and reach when you post. UGC rates pay for content the brand owns and posts or runs as ads itself, so they're based on production value and usage rights rather than your follower count.
Should UGC pricing include ad usage rights?
No. Keep them separate. Quote a creation fee, then add a usage-rights line for paid ads (30, 60, or 90-day windows). If a brand runs your content as a paid ad without paying for usage, you've given away the most valuable part for free.
Do I need a big following to get UGC work?
No. Brands hiring UGC creators are buying footage for their own ads, so lighting, pacing, and a believable delivery matter far more than your follower count. A tidy portfolio of three to five sample videos is the real entry requirement.