Media kit and sponsorship templates
Paid work is a sequence, and each step needs a different document. These templates are ordered by where they sit in that sequence — from the number you will not go below, through the pitch, to the thing you send after the deal is done.
13 templates82 sections, all public9 with an editable CSV
What a media kit or sponsorship template is for
Everything in this cluster exists to stop a price being invented inside a conversation. A rate quoted in a reply to a brand's first email is a rate decided under time pressure, by one person, with no record of how it was reached — and it then becomes the anchor for every negotiation after it. The worksheets here move that decision out of the conversation and into a sheet you filled in calmly, before anyone asked.
The second thing they do is separate what you charge from what you present. A worksheet is internal: it holds your floor, your assumptions, the rate per deliverable, the uplift for exclusivity or extra usage. A media kit is external and shows almost none of that. Mixing the two is how creators end up either showing a brand their reasoning, which invites it to be argued with, or forgetting their own floor because it only ever existed in the kit.
The third is simply making sure the follow-through happens. A signed deal has deliverables, dates, usage windows and an invoice, and the pattern that loses money is not bad pricing — it is a deal delivered and never chased.
Where these templates disagree with each other
The rate card worksheet and the rate card are deliberately two documents. The worksheet is where you work out the number — per deliverable, per platform, what exclusivity adds, what your floor is — and it is for your eyes. The rate card is what a brand sees: packages, inclusions, the price. If you only make the second, you have published a price without recording how you got to it, and the next negotiation starts from scratch.
The media kit and the proposal are also often conflated, and they have different jobs. A media kit is standing and generic: who the audience is, what the formats are, what things cost. A proposal is written for one brand, names their product, and describes a specific campaign — which is why it converts better and why it cannot be a PDF you reuse. Send the kit when someone asks what you offer. Send the proposal when you want a particular deal.
The two emails differ in what they can assume. A pitch email has no relationship behind it, so it has to earn a reply in its first two lines and offer one concrete idea rather than a menu. A follow-up has context but has already been ignored once, so it adds something — a new angle, a date, a reason to answer now — rather than restating the first email more politely.
Usage rights is the outlier in this cluster and the one most often skipped. It prices something that is not a deliverable at all: how long a brand may run your content, where, and whether they may put spend behind it. That is where the gap between a fair fee and a bad one usually sits, and no rate card that only lists deliverables will catch it. The pricing calculators are the place to put numbers on it before quoting.
What to have ready before you open one
Your own audience figures, exported rather than remembered. A media kit is read by someone who will check, and a number that is six months stale costs more credibility than a smaller honest one. Have reach, engagement and audience makeup to hand per platform before you start the kit.
A floor you are willing to say out loud. The worksheets ask for the rate below which you would decline, and the whole point of filling that in beforehand is that it is the one number you must not re-derive mid-conversation. Decide it where nobody is waiting on a reply.
A record of what you have already been paid, if anything. The income tracker and the deal tracker are far more useful filled in from real past work than started empty — past rates are the only evidence you have for the next one.
No invented market rate. These templates ask for your numbers, and this page deliberately quotes none: a published CPM band or an "average creator rate" is the sort of figure that is wrong for almost everyone who reads it, and this site has retracted one before. Price from your own deliverables, your own reach and your own floor.
Every monetization & sponsorships template
All 13, ordered by popularity. Each one is published in full on its own page — every section, nothing withheld — with the branded PDF and editable CSV available by email from that page.
Sponsorship Rate Card Template
When a brand asks for your rates, guessing costs you money. This rate card lays out your packages, deliverables, and pricing so you answer in minutes, anchor high, and stop leaving cash on the table.
6 sections
Sponsorship Proposal Template
Once a brand replies, a sharp proposal closes the deal. This template lays out objectives, deliverables, timeline, and price in one document so the brand can say yes without a dozen back-and-forth emails.
6 sections
Brand Deal Tracker Template
Brand deals slip through the cracks in your inbox: a follow-up you forgot, a draft that's late, an invoice nobody paid. This tracker puts every deal in one pipeline, from first contact to money in the bank. Update it once a week and you'll always know what's due and who owes you.
7 sections
Brand Pitch Email Template
Brands ignore generic pitches. This template gives you a tight, results-led email (subject line, opener, value, and ask) plus two follow-ups, so you start conversations with the brands you actually want to work with.
7 sections
Creator Rate Card Worksheet
Stop guessing your rates. This worksheet walks you from your real numbers (average views, engagement, niche CPM) to a defensible price per deliverable, then layers in add-ons so you can justify every figure when a brand pushes back.
6 sections
Influencer Media Kit Template
Your media kit is your sales sheet. This template organizes your audience stats, past brand results, and pricing into one clean document so brands trust you fast and move straight to scoping a deal.
6 sections
Brand Deal Negotiation Checklist
The difference between a fair deal and a great one is preparation. This checklist walks your prep, the levers you can pull beyond price, and exact phrases to use so you negotiate brand deals with confidence and stop accepting the first number.
6 sections
Usage Rights & Whitelisting Pricing Calculator
When a brand wants to run your content as ads or post it for months, that's worth more than the post itself. This worksheet starts from your base creative fee and adds usage, term, channel, and exclusivity on top, so your quote shows each right as its own line. You set the percentages; the worksheet makes sure nothing rides along free.
7 sections
Creator Income Tracker
Creator income is messy: sponsorships, affiliates, products, platform payouts. This tracker pulls every stream and expense into one view so you know what you actually earn, spot your most profitable channels, and stay ready for tax time.
6 sections
Digital Product Launch Checklist
A messy launch leaves money on the table. This checklist walks you from validation through launch day to post-launch follow-up so your course, template, or ebook ships with the audience warmed up and the tech actually working.
6 sections
Affiliate Tracking Template
Affiliate income leaks when you can't see what's working. This tracker logs every partner, link, and payout so you know your top earners, spot dead links, and double down on the offers your audience actually buys.
6 sections
Paid Membership Pricing Worksheet
Pricing a membership is part math, part positioning. This worksheet helps you build tiers, attach perks people actually want, and model the monthly recurring revenue each price point delivers, so you launch with numbers, not guesses.
6 sections
Sponsorship Follow-Up Email Template
Most sponsorships die in silence after the first email. These follow-up templates give you the right message for each stage (no reply, post-proposal, and post-call) so you stay top of mind and close deals that would otherwise go cold.
7 sections
The full template library holds the rest, and the pricing calculators are where a template that asks for a number gets one.
Other template collections
The library has 7 collections with a hub of their own.
Newsletter templates for creators
An owned-audience list is four jobs that share one name — planning, writing, measuring, and eventually selling. These templates split along those lines on purpose, because the sheet that keeps a send schedule honest is not the sheet that prices an ad slot.
Social media templates for creators
Social output is a supply problem before it is a creative one. Most of these templates exist to make the next post already half-decided when you sit down, so that the decision you spend energy on is the one that actually differentiates the post.
YouTube templates for video creators
A video is the only creator format where planning, production and publishing are three genuinely different crafts with three different failure modes. These templates are sorted by which of the three they protect.
Podcast templates for show runners
A podcast is mostly logistics wearing the costume of a creative project. Guests, dates, questions, levels, publishing — these templates exist so the conversation itself is the only part you have to improvise.
Social media reporting templates
Reporting has two audiences with opposite needs. You need a record consistent enough to compare; a sponsor needs one page that says what their money did. These templates are split along that line rather than by platform.
UGC contract and rate templates
UGC is paid production work, not influence. You are selling footage a brand will run on its own channels, which makes the contract and the usage terms the commercial centre of the job rather than paperwork around it.
Monetization & Sponsorships templates: questions creators ask
What goes in a media kit and what stays out?
In: who the audience is, the platforms and formats you offer, past work, and prices or packages. Out: your reasoning, your floor, and your per-deliverable maths — those belong in the rate card worksheet, which is internal. Showing a brand your working invites it to be negotiated.
Should I send a media kit or a proposal?
A media kit when someone asks what you offer; a proposal when you want one specific deal. The proposal names their product and describes one campaign, which is why it has to be written per brand rather than reused.
Why is usage rights priced separately from the deliverable?
Because it is a different thing being bought: how long the brand may run the content, on which surfaces, and whether they may put paid spend behind it. A rate card that lists only deliverables prices the shoot and gives the rest away.