When a brand wants to run your content as ads or post it for months, that's worth more than the post itself. This worksheet starts from your base creative fee and adds usage, term, channel, and exclusivity on top, so your quote shows each right as its own line. The percentages are common starting ranges, not fixed rules.
Set your base creative fee. This is what you charge to make and post the content with no extra rights. Every add-on is priced from this number.
Match the brand's request. Read the brief and list exactly what the brand wants: which usage type, how long, which channels, and any exclusivity.
Add each right as a line. Pick a percentage from the ranges for each right and write the dollar amount on its own line. Adjust up for larger audiences or longer terms.
Send an itemized quote. Show the base fee and each right separately. If the brand pushes back, you can drop a right instead of cutting your base fee.
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Common ranges creators and agencies cite, shown as a percentage of your base creative fee for a 30-day term. They vary widely by niche, platform, and audience size, so treat them as a place to start.
| Usage type | What the brand gets | Common starting range (per 30 days) |
|---|---|---|
| Organic repost | Brand shares your content on its own social accounts, unpaid | Often included, or roughly 10-15% |
| Owned channels | Brand uses the content on its website, email, or product pages | Roughly 15-25% |
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Usage rights are the permissions you grant a brand to reuse your content beyond your own post, such as reposting it, putting it on their website, or running it as paid ads. They're usually limited by time, channel, and region, and priced on top of your creative fee.
Commonly cited starting points sit roughly in the 25-50% range of your base fee per 30 days, and sometimes higher on certain platforms. Longer terms, more platforms, and larger audiences push it up. Treat these as starting ranges and adjust to your own deals.
Many creators avoid it or charge far more than a 12-month license, since the brand can use your content indefinitely. If a brand insists, ask for a fixed term first and quote perpetuity as a separate, much higher line item.
