When a brand wants to run your content as ads or post it for months, that's worth more than the post itself. This worksheet starts from your base creative fee and adds usage, term, channel, and exclusivity on top, so your quote shows each right as its own line. The percentages are common starting ranges, not fixed rules.
What you get
A step-by-step worksheet that builds a quote from your base creative fee
Starting ranges for organic reposts, paid ads, and whitelisting
Term, channel, and exclusivity adjustments you can tune to each deal
A branded PDF to reference on calls and an editable CSV that does the math
How to use this template
1
Set your base creative fee. This is what you charge to make and post the content with no extra rights. Every add-on is priced from this number.
2
Match the brand's request. Read the brief and list exactly what the brand wants: which usage type, how long, which channels, and any exclusivity.
3
Add each right as a line. Pick a percentage from the ranges for each right and write the dollar amount on its own line. Adjust up for larger audiences or longer terms.
4
Send an itemized quote. Show the base fee and each right separately. If the brand pushes back, you can drop a right instead of cutting your base fee.
What's inside
Here's a preview. Unlock the free download to get all 7 sections (4 more below).
What is usage rights pricing?
Usage rights pricing is how you put a number on what a brand does with your content after you post it: resharing it on their feed, putting it on a product page, running it as a paid ad from their account, or running ads from your handle. Each right is priced on top of your creative fee.
The question arrives the moment a brief mentions paid media or whitelisting. Quote one flat number and those rights ride along free, which means the brand can spend more on promoting your video than it paid you to make it. Itemising also lets you drop a right instead of your rate when budget is tight.
Usage type starting ranges
Common ranges creators and agencies cite, shown as a percentage of your base creative fee for a 30-day term. They vary widely by niche, platform, and audience size, so treat them as a place to start.
Usage type
What the brand gets
Common starting range (per 30 days)
Organic repost
Brand shares your content on its own social accounts, unpaid
Often included, or roughly 10-15%
Owned channels
Brand uses the content on its website, email, or product pages
Roughly 15-25%
Pricing notes
Keep the base fee and the rights separate. If a brand wants to lower the price, offer a shorter term or remove a channel instead of discounting the content.
Whitelisting uses your handle and your audience's trust, so it's usually priced above paid ads run from the brand's own account. Ask for ad spend visibility and a way to approve the ad copy.
Put an end date on every right. 'Perpetual' or 'all media' in a small deal is a sign the fee doesn't match what the brand is asking for.
These ranges come from commonly published creator and agency guides and vary a lot. Adjust them to your niche, audience, and past deals.
Passionfroot is a sponsorship management platform built for creators who want to handle brand deals without spreadsheets, long email threads, or an agent.
When a brand asks for your rates, guessing costs you money. This rate card lays out your packages, deliverables, and pricing so you answer in minutes, anchor high, and stop leaving cash on the table.
Most brand deal disputes start with something nobody wrote down. This term sheet walks you through every clause an influencer contract should cover, so you agree on scope, money, and rights before you film anything. Fill it in, send it to the brand, and have a lawyer review the final version.
The difference between a fair deal and a great one is preparation. This checklist walks your prep, the levers you can pull beyond price, and exact phrases to use so you negotiate brand deals with confidence and stop accepting the first number.
Usage rights are the permissions you grant a brand to reuse your content beyond your own post, such as reposting it, putting it on their website, or running it as paid ads. They're usually limited by time, channel, and region, and priced on top of your creative fee.
How much should I charge for whitelisting?
+
Commonly cited starting points sit roughly in the 25-50% range of your base fee per 30 days, and sometimes higher on certain platforms. Longer terms, more platforms, and larger audiences push it up. Treat these as starting ranges and adjust to your own deals.
Should I ever grant perpetual usage rights?
+
Many creators avoid it or charge far more than a 12-month license, since the brand can use your content indefinitely. If a brand insists, ask for a fixed term first and quote perpetuity as a separate, much higher line item.
Does a brand need usage rights just to reshare my post?
+
An organic reshare on the brand's own feed is often folded into the deal, but say so in writing either way. The line to watch is paid spend: the moment money is behind the post, it is a licence you should be paid for.
How long should a usage term be?
+
Thirty, 60, or 90 days covers most campaigns, and a renewal clause costs you nothing to include. If a brand asks for a year, quote it as its own line rather than stretching the 30-day price, since you are giving up a year of competing deals.
