Most brand deal disputes start with something nobody wrote down. This term sheet walks you through every clause an influencer contract should cover, so you agree on scope, money, and rights before you film anything. Fill it in, send it to the brand, and have a lawyer review the final version.
Fill in the basics. Start with the parties, campaign scope, and deliverables. If you can't describe the deliverables in one row each, the scope isn't clear yet.
Price the rights separately. Complete the usage, whitelisting, and exclusivity clauses as their own line items. Each one limits what you can do later, so each one has a price.
Compare against the brand's paper. If the brand sends its own contract, check it clause by clause against your term sheet. Mark every gap or difference before you reply.
Get a legal review. Have a lawyer read the final agreement before you sign, especially for large fees, long usage terms, or exclusivity.
Here's a preview. Unlock the free download to get all 4 sections (3 more below).
One row per clause. Write what you and the brand actually agreed, in plain words. Anything left blank is a question to settle before signing.
| Clause | What to settle | Agreed terms |
|---|---|---|
| Parties | Legal names, business entity, addresses, and who signs for each side | [Your legal name / LLC] and [Brand legal entity] |
| Campaign scope & deliverables | Platform, format, length, number of posts, and any required talking points | 1 x 60-90s YouTube integration, 2 x Instagram Stories |
More free templates creators use alongside this one.
Most creator disputes come from vague agreements. This checklist walks every clause that should be nailed down before you sign — scope, usage rights, exclusivity, payment, and approvals — so you avoid scope creep and unpaid work.
When a brand wants to run your content as ads or post it for months, that's worth more than the post itself. This worksheet starts from your base creative fee and adds usage, term, channel, and exclusivity on top, so your quote shows each right as its own line. The percentages are common starting ranges, not fixed rules.
The difference between a fair deal and a great one is preparation. This checklist walks your prep, the levers you can pull beyond price, and exact phrases to use so you negotiate brand deals with confidence and stop accepting the first number.
At minimum: the parties, deliverables, timeline and approvals, payment terms, usage rights, whitelisting, exclusivity, revisions, FTC disclosure, cancellation or kill fee, termination, and a mutual morality clause. The term sheet in this template walks through each one.
Larger brands usually send their own agreement. That's fine, but compare it against your term sheet line by line and ask for changes where it differs. Smaller brands often welcome a creator-drafted agreement. Either way, have a lawyer review it before signing.
A kill fee is what the brand pays you if it cancels the campaign after you've started work. It's often set as a percentage of the total fee that rises the further along the work is.
