Influencer Contract Template
Most brand deal disputes start with something nobody wrote down. This term sheet walks you through every clause an influencer contract should cover, so you agree on scope, money, and rights before you film anything. Fill it in, send it to the brand, and have a lawyer review the final version.
Contracts & CompliancePDF + CSV6 sectionsfree, no paywall
What you get
- A clause-by-clause term sheet covering the 11 areas most brand deals need
- Plain-language prompts for usage rights, whitelisting, and exclusivity so nothing is left vague
- A pre-signing checklist that flags the terms creators most often miss
- A branded PDF to share with the brand and an editable CSV to reuse for every deal
How to use this template
- 1. Fill in the basics. Start with the parties, campaign scope, and deliverables. If you can't describe the deliverables in one row each, the scope isn't clear yet.
- 2. Price the rights separately. Complete the usage, whitelisting, and exclusivity clauses as their own line items. Each one limits what you can do later, so each one has a price.
- 3. Compare against the brand's paper. If the brand sends its own contract, check it clause by clause against your term sheet. Mark every gap or difference before you reply.
- 4. Get a legal review. Have a lawyer read the final agreement before you sign, especially for large fees, long usage terms, or exclusivity.
Still choosing the tool you will run this in? Compare two side by side, or read how each profile is built in our review methodology.
What's inside
3 of 6 sections shown; the remaining 3 come with the free download.
What is an influencer contract?
An influencer contract is a written agreement between a creator and a brand covering what you will make, when it goes live, what you are paid, and what the brand may do with the content afterwards. Usage rights, whitelisting, exclusivity, revisions, a kill fee and disclosure each get their own clause.
Put one in place for every paid deal, and for gifted deals big enough to involve a shoot. Most disputes are not about bad faith; they are about a term nobody wrote down, such as whether the brand can run your face as a paid ad for a year.
Contract term sheet
One row per clause. Write what you and the brand actually agreed, in plain words. Anything left blank is a question to settle before signing.
| Clause | What to settle | Agreed terms |
|---|---|---|
| Parties | Legal names, business entity, addresses, and who signs for each side | [Your legal name / LLC] and [Brand legal entity] |
| Campaign scope & deliverables | Platform, format, length, number of posts, and any required talking points | 1 x 60-90s YouTube integration, 2 x Instagram Stories |
Notes on the clauses that cause the most trouble
Usage rights and whitelisting are separate things. Usage means the brand reposts or reuses your content. Whitelisting means the brand runs ads from your account. Price and time-limit each one on its own.
Watch for broad wording like 'in perpetuity', 'all media now known or later developed', or 'worldwide' in a small deal. Ask for a fixed term and named channels, or quote a higher fee.
A kill fee protects the time you spend on scripts and filming. Tie it to stages: brief received, draft delivered, content live.
This template is general information to help you organize a negotiation. It is not legal advice. Contract law varies by location, so have a lawyer review any agreement before you sign it.
3 more sections and the PDF + CSV are behind the free download.
Tools that help with this
The template does the thinking; these are the products creators run it in. The full software directory has the rest.
Passionfroot
Passionfroot is a sponsorship management platform built for creators who want to handle brand deals without spreadsheets, long email threads, or an agent.
5% fee
Grin
Grin is an influencer marketing and creator management platform built for ecommerce brands.
$399/mo
AspireIQ
Aspire is an influencer marketing platform that helps ecommerce brands find creators, run campaigns, and track affiliate sales and ROI.
~$2,300/mo
CreatorIQ
CreatorIQ is an influencer marketing platform built for brands and agencies running creator programs at scale.
~$2,350+/mo
Categories to browse: Creator CRM & Sponsorship.
Frequently asked questions
What is an influencer contract?
It is the signed agreement that sets out deliverables, timing, payment and the limits on how a brand may reuse your content. A good one prices usage rights, whitelisting and exclusivity as separate line items rather than folding them into one fee.
What should an influencer contract include?
At minimum: the parties, deliverables, timeline and approvals, payment terms, usage rights, whitelisting, exclusivity, revisions, FTC disclosure, cancellation or kill fee, termination, and a mutual morality clause. The term sheet in this template walks through each one.
Should I use my own contract or the brand's?
Larger brands usually send their own agreement. That's fine, but compare it against your term sheet line by line and ask for changes where it differs. Smaller brands often welcome a creator-drafted agreement. Either way, have a lawyer review it before signing.
What is a kill fee in an influencer contract?
A kill fee is what the brand pays you if it cancels the campaign after you've started work. It's often set as a percentage of the total fee that rises the further along the work is.