Pricing a membership is part math, part positioning. This worksheet helps you build tiers, attach perks people actually want, and model the monthly recurring revenue each price point delivers — so you launch with numbers, not guesses.
Define your tiers. Start with two or three tiers. Most members pick the middle one, so design that tier to be the obvious best value.
Attach real perks. List perks per tier and be honest about which you can deliver every month. Promising more than you can sustain causes churn.
Model the revenue. Fill in expected members per tier and the worksheet shows your monthly recurring revenue. Adjust pricing until the target works.
Set a review date. Pick a date 90 days out to revisit pricing and perks against real signup and churn data.
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Anchor the model before you price. Be realistic about how much you'll deliver each month.
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Start from a monthly revenue target and how many sustainable hours you have, then build two or three tiers — commonly around $5, $15, and $49 — with the middle tier as the best value. Model expected members per tier so your pricing actually hits the target before you launch.
Two or three. More than that creates decision paralysis. A low entry tier captures casual fans, a middle tier (where most members land) carries your core value, and a premium tier anchors the pricing and serves power users.
Yes. An annual option at roughly two months free (about 15-17% off) improves cash flow upfront and meaningfully reduces churn, since members commit for the year instead of reconsidering every month.
