UGC Contract Template
Most UGC disputes come from terms nobody wrote down: how long the brand can run your video as an ad, whether raw files were included, how many revisions you owe. This template lists every UGC-specific term in plain language so you and the brand agree on it before you film.
UGC & Social CommercePDF + CSV7 sectionsfree, no paywall
What you get
- A deal summary covering parties, deliverables, timeline, and payment
- A usage and licensing table for organic, paid ads, and whitelisting
- Clauses for revisions, exclusivity, ownership, disclosure, and termination
- A branded PDF to share with the brand and an editable CSV to track each deal
How to use this template
- 1. Fill in the deal summary. Write down who the parties are, what you're delivering, and when. Be exact about raw versus edited files and how many hooks or variations are included.
- 2. Price usage separately. Fill in the usage table line by line. Organic posting, paid ads, and whitelisting are different rights with different prices.
- 3. Set the guardrails. Cap revision rounds, define any exclusivity window, and agree on a kill fee. These are the terms that protect your time.
- 4. Get it reviewed and signed. Have a lawyer check the finished draft for your location, then get a signature from both sides before you film anything.
Still choosing the tool you will run this in? Compare two side by side, or read how each profile is built in our review methodology.
What's inside
3 of 7 sections shown; the remaining 4 come with the free download.
What is a UGC contract?
A UGC contract is the written agreement between a creator and a brand for a batch of videos: what you deliver, when, for how much, and exactly where the brand may run the footage. The usage rights section is what makes it different from an ordinary freelance agreement.
Get one signed before the product ships. Almost every UGC dispute is about something nobody wrote down: whether raw files were included, whether the video could still run as a paid ad in month four, how many revisions you owed. Writing it out costs you an hour.
Deal summary
The basics of the agreement. If any of these are blank, the deal isn't ready to sign.
- Creator (legal name and business name)
- e.g. Jane Doe, trading as Jane Makes Content
- Brand (legal entity)
- e.g. Acme Skincare Inc.
- Deliverables
- e.g. 3 videos, 30-45s, 9:16
Before you sign
This template is a starting point to organise the terms. It isn't legal advice. Contract law, tax rules, and advertising rules differ by country and state, so have a lawyer review the final agreement before you sign, especially for large fees, long usage terms, or full ownership transfers.
If the brand sends its own contract, use this checklist to read it. Look closely at usage term, paid-ad rights, and ownership. A line like "perpetual, worldwide, all media" means the brand can use your video forever, and it should be priced that way.
On disclosure: the FTC expects a material connection, such as payment or free product, to be disclosed clearly when the content is used as an endorsement. Agree in the contract who adds the label and where.
4 more sections and the PDF + CSV are behind the free download.
Tools that help with this
The template does the thinking; these are the products creators run it in. The full software directory has the rest.
Collabstr
Collabstr is a creator marketplace that connects brands with 200,000+ vetted influencers and UGC creators across Instagram, TikTok, YouTube, and other platforms.
$0/mo
Grin
Grin is an influencer marketing and creator management platform built for ecommerce brands.
$399/mo
AspireIQ
Aspire is an influencer marketing platform that helps ecommerce brands find creators, run campaigns, and track affiliate sales and ROI.
~$2,300/mo
Upfluence
Upfluence is an influencer and affiliate marketing platform built for e-commerce brands and agencies.
~$478/mo
Frequently asked questions
What is a UGC contract?
It is the written agreement for a UGC job, covering deliverables, fee, timeline and, above all, which channels the brand may run the footage on and for how long. Anything the contract does not grant, the brand has not bought.
What should a UGC contract include?
At minimum: the parties, exact deliverables (including raw files and hook variations), timeline, fee and payment terms, a kill fee, usage rights by channel and term, paid-ad and whitelisting terms, revision limits, any exclusivity, ownership, disclosure, and termination. Have a lawyer review the final version.
Do UGC creators keep ownership of their videos?
It depends on the contract. Many UGC deals license the content to the brand for a set term and set channels while the creator keeps ownership. Some brands ask for a full transfer of ownership. That is a bigger grant and is usually priced higher.
What is a kill fee in a UGC contract?
A kill fee is what the brand pays you if it cancels after you've started work. It's often a percentage of the full fee and it rises the further along you are, for example once the product has arrived or filming is done.
Can I reuse the same contract for every brand?
Reuse the structure, but rewrite the usage and exclusivity lines for each deal, because those are the terms you are pricing. Have a lawyer in your country review your base version once, then adjust the deal-specific fields per job.