Most UGC disputes come from terms nobody wrote down: how long the brand can run your video as an ad, whether raw files were included, how many revisions you owe. This template lists every UGC-specific term in plain language so you and the brand agree on it before you film.
What you get
A deal summary covering parties, deliverables, timeline, and payment
A usage and licensing table for organic, paid ads, and whitelisting
Clauses for revisions, exclusivity, ownership, disclosure, and termination
A branded PDF to share with the brand and an editable CSV to track each deal
How to use this template
1
Fill in the deal summary. Write down who the parties are, what you're delivering, and when. Be exact about raw versus edited files and how many hooks or variations are included.
2
Price usage separately. Fill in the usage table line by line. Organic posting, paid ads, and whitelisting are different rights with different prices.
3
Set the guardrails. Cap revision rounds, define any exclusivity window, and agree on a kill fee. These are the terms that protect your time.
4
Get it reviewed and signed. Have a lawyer check the finished draft for your location, then get a signature from both sides before you film anything.
What's inside
Here's a preview. Unlock the free download to get all 7 sections (4 more below).
What is a UGC contract?
A UGC contract is the written agreement between a creator and a brand for a batch of videos: what you deliver, when, for how much, and exactly where the brand may run the footage. The usage rights section is what makes it different from an ordinary freelance agreement.
Get one signed before the product ships. Almost every UGC dispute is about something nobody wrote down: whether raw files were included, whether the video could still run as a paid ad in month four, how many revisions you owed. Writing it out costs you an hour.
Deal summary
The basics of the agreement. If any of these are blank, the deal isn't ready to sign.
Creator (legal name and business name)
e.g. Jane Doe, trading as Jane Makes Content
Brand (legal entity)
e.g. Acme Skincare Inc.
Deliverables
e.g. 3 videos, 30-45s, 9:16
Before you sign
This template is a starting point to organise the terms. It isn't legal advice. Contract law, tax rules, and advertising rules differ by country and state, so have a lawyer review the final agreement before you sign, especially for large fees, long usage terms, or full ownership transfers.
If the brand sends its own contract, use this checklist to read it. Look closely at usage term, paid-ad rights, and ownership. A line like "perpetual, worldwide, all media" means the brand can use your video forever, and it should be priced that way.
On disclosure: the FTC expects a material connection, such as payment or free product, to be disclosed clearly when the content is used as an endorsement. Agree in the contract who adds the label and where.
Collabstr is a creator marketplace that connects brands with 200,000+ vetted influencers and UGC creators across Instagram, TikTok, YouTube, and other platforms.
UGC pricing is its own game — brands pay for content they own and run as ads, not for your reach. This rate card lays out per-asset pricing, usage tiers, and add-ons so you quote UGC deals confidently and never give ad rights away for free.
Most creator disputes come from vague agreements. This checklist walks every clause that should be nailed down before you sign — scope, usage rights, exclusivity, payment, and approvals — so you avoid scope creep and unpaid work.
Most creator disputes trace back to a clause that was never in the contract. This checklist walks every section a brand agreement should cover so you sign with eyes open instead of discovering gaps after the work is done.
It is the written agreement for a UGC job, covering deliverables, fee, timeline and, above all, which channels the brand may run the footage on and for how long. Anything the contract does not grant, the brand has not bought.
What should a UGC contract include?
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At minimum: the parties, exact deliverables (including raw files and hook variations), timeline, fee and payment terms, a kill fee, usage rights by channel and term, paid-ad and whitelisting terms, revision limits, any exclusivity, ownership, disclosure, and termination. Have a lawyer review the final version.
Do UGC creators keep ownership of their videos?
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It depends on the contract. Many UGC deals license the content to the brand for a set term and set channels while the creator keeps ownership. Some brands ask for a full transfer of ownership. That is a bigger grant and is usually priced higher.
What is a kill fee in a UGC contract?
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A kill fee is what the brand pays you if it cancels after you've started work. It's often a percentage of the full fee and it rises the further along you are, for example once the product has arrived or filming is done.
Can I reuse the same contract for every brand?
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Reuse the structure, but rewrite the usage and exclusivity lines for each deal, because those are the terms you are pricing. Have a lawyer in your country review your base version once, then adjust the deal-specific fields per job.
