Most creator disputes trace back to a clause that was never in the contract. This checklist walks every section a brand agreement should cover so you sign with eyes open instead of discovering gaps after the work is done.
What you get
A scope-of-work section so deliverables and revisions are defined, not assumed
A usage-rights checklist covering term, platforms, and paid amplification
Payment and kill-fee items so you're protected if a deal collapses mid-project
A branded, print-ready PDF you can run through before signing any deal
How to use this template
1
Read before you sign. Open the contract alongside this checklist and tick each item as you confirm it's actually addressed in the document.
2
Flag the blanks. Any unchecked item is a gap. Note it and raise it with the brand before signing — silence usually favors the larger party.
3
Pin down usage rights. Spend extra time on the usage section. Unlimited or perpetual rights are worth real money, so price them or limit them.
4
Keep a signed copy. Save the fully executed contract with the deliverables and dates, so you have one source of truth if anything is disputed.
What's inside
Here's a preview. Unlock the free download to get all 4 sections (3 more below).
Scope & deliverables
Vague scope is the most common cause of unpaid extra work. Confirm every line is specific.
Each deliverable is listed with format, length, and platform
The first week of a brand deal sets the tone for the whole project. This checklist makes sure the contract, brief, assets, and timeline are all locked before you create anything — so the project runs smoothly and you look like a pro.
Pricing a brand deal by gut feeling leaves money on the table. This worksheet builds your rate from the factors that matter — audience, deliverables, usage rights, and your real costs — so you quote with confidence and stop undercharging.
A sponsorship is only revenue once it clears your account. This invoice template captures every detail a brand's finance team needs — line items, terms, and tax — so payments don't stall in approval limbo.
At minimum: a specific scope of work, defined usage rights with a term, a clear payment schedule, disclosure responsibilities, and termination terms. If any of those is missing, treat it as a negotiation point before signing.
Why do usage rights matter so much in a brand deal?
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Usage rights determine how long and where a brand can run your content, including paid ads. Granting unlimited or perpetual rights for free is effectively a discount worth thousands — limit the term or price the amplification separately. This is general guidance, not legal advice.