Before kickoff
Nothing creative starts until these are done. They protect you if the deal changes.
- Contract is signed by both parties
- Deposit or first payment is received
- Scope, deliverables, and revision limit are confirmed in writing
The first week of a brand deal sets the tone for the whole project. This checklist makes sure the contract, brief, assets, and timeline are all locked before you create anything — so the project runs smoothly and you look like a pro.
Gate the kickoff. Don't start creative work until the pre-kickoff items are checked. A signed contract and deposit protect you before you invest time.
Collect the brief. Gather the brand's brief, guidelines, and assets in one place. Chasing logos mid-edit is how deadlines slip.
Set the rhythm. Agree on the single communication channel, the review cadence, and who has final approval before any draft goes out.
Confirm the timeline. Walk the client through the milestone dates and get explicit agreement, so revision rounds don't quietly push your delivery date.
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Nothing creative starts until these are done. They protect you if the deal changes.
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Confirm the contract is signed and any deposit received, collect the brief and brand assets, agree on a single communication channel and approval process, and lock the timeline. Doing this before any creative work prevents the most common mid-project disputes.
A short recap summarizing scope, deliverables, dates, and next steps creates a written record both sides agreed to. It dramatically reduces 'I thought that was included' arguments later in the project.