RelayThat review: pricing, features, and honest assessment (2026)

Per-user pricing · Cloud · Web · Free trial available

RelayThat takes a different approach to graphic design: instead of creating one image at a time, you input your brand assets (logo, colors, images, text) and it automatically generates dozens of on-brand graphics sized for every platform. This review covers actual pricing ($25/mo), how the automation works in practice, customization limitations, and where Canva, Snappa, or Visme might be a better fit for your workflow.

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Written by RajatFact-checked by Chandrasmita

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Pricing

Per-user · Free trial available (no free plan)

Deployment

Cloud

Supported OS

Web

What is RelayThat?

RelayThat is a design automation tool that generates on-brand marketing graphics across multiple platforms from a single set of inputs. You upload your logo, brand colors, images, and text — RelayThat automatically produces dozens of correctly-sized graphics for social media, email, web, and print. Plans start at $25/month with a free trial available.

RelayThat pricing breakdown — what $25/month actually gets you

RelayThat costs $25/month for a single user on its Pro plan. A two-user plan is also available at $25/month. Enterprise pricing is custom for larger teams. There is no free plan — you need to use the free trial to test before committing.

What you get for $25/month: automated multi-platform graphic generation, access to the full template library, Pixabay stock image integration, brand asset management (logo, colors, fonts), and unlimited graphic downloads. The core value proposition is speed — you create one set of inputs and get dozens of platform-specific outputs.

The pricing reality: at $25/month, RelayThat is more expensive than most general-purpose design tools. Canva Pro costs $15/month, VistaCreate Pro is $13/month, and Snappa Pro is $10/month. You're paying a premium for the automation and multi-platform generation. Whether that premium is worth it depends on how many platforms you design for and how much time manual resizing currently takes you.

One cost-saving angle: RelayThat has appeared on AppSumo with lifetime deal pricing in the past. If a lifetime deal is available, it dramatically changes the value equation. At $25/month ongoing, RelayThat needs to save you 1–2 hours per month of manual design work to justify the premium over cheaper alternatives. If you post across 5+ platforms daily, it probably does. If you post to 2–3 platforms a few times per week, cheaper tools may be enough.

Pro: $25/mo (Monthly billing, 1 user)

Team: $25/mo (Monthly billing, 2 users)

Enterprise: Custom (Contact for team pricing)

Verified from the official pricing page on March 24, 2026. View source

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What RelayThat actually does (and what it doesn't)

RelayThat is most useful when you need consistent, on-brand graphics across many platforms simultaneously and value speed over creative control. The automation genuinely works — input your assets once, get 50+ variations instantly. It's a real time-saver for solo creators and small teams who post across social media, email, and web but don't want to resize and redesign for each channel. Where it falls short: you sacrifice significant creative control. Templates are rigid, you can't add extra elements, undo history doesn't exist, and the output can feel formulaic. If brand consistency across platforms is your top priority and you're okay with templates dictating your design, RelayThat delivers. If you want creative flexibility, Canva or VistaCreate will serve you better.

Quick verdict

Best when: You manage social media across 4+ platforms and need every post to match your brand guidelines perfectly —...

Worth it if: The $25/month Pro plan works for solo creators managing 4+ social platforms with daily or near-daily posting

Think twice if: RelayThat's templates are rigid

RelayThat is best for

You manage social media across 4+ platforms and need every post to match your brand guidelines perfectly — without manually resizing and reformatting each image. Skip it if you enjoy the creative process of designing each graphic individually or if you only post to 1–2 platforms. The sweet spot is solo creators, small marketing teams, and agencies managing multiple brand accounts who need volume and consistency over creative uniqueness.

Why RelayThat stands out

One core thing: automated multi-platform design generation. No other tool in this category takes a single set of brand inputs and produces dozens of correctly-sized, on-brand graphics instantly. The 'magic import' feature pulls your brand colors, logo, and style from your website URL automatically. Built-in Pixabay integration gives you stock images without leaving the dashboard. vs. Canva: RelayThat automates what Canva makes you do manually (resizing, reformatting). vs. Snappa: RelayThat produces more output from less input, but with less creative control per image.

Is RelayThat worth the price?

The $25/month Pro plan works for solo creators managing 4+ social platforms with daily or near-daily posting. If you manage multiple brand accounts, the time savings compound quickly. Try the free trial on a real content week — measure how many graphics RelayThat produces versus how long it takes you to create the same output in your current tool. Don't subscribe unless the automation saves you at least an hour per week.

RelayThat features

Automated Multi-Platform Graphic Generation

RelayThat's signature feature: input your brand assets (logo, colors, headline, body text, background image) once, and the platform generates dozens of correctly-sized graphics for every major social media platform, email headers, blog banners, and more. Each output uses the same brand elements but adapts the layout to fit the specific dimensions and best practices of each platform. The automation works well for standardized content (quotes, announcements, promotions, blog post images) but struggles with creative or unique designs. Since every output uses the same template logic, your graphics across platforms will look related — which is great for brand consistency but can feel repetitive if you're producing daily content. Rotate between 5–10 templates to maintain visual freshness.

Brand Asset Management and Magic Import

RelayThat stores your brand assets (logo, color palette, fonts, image library) centrally and applies them to every graphic automatically. The 'magic import' feature takes this further: enter your website URL and RelayThat extracts your brand colors, logo, and style elements automatically, reducing setup time to minutes. The brand management is solid for simple brand systems (one logo, 3–4 colors, 1–2 fonts). More complex brand guidelines (multiple logo variants, color combinations for different contexts, typography hierarchies) are harder to implement within RelayThat's constraints. The tool enforces consistency but can't express brand nuance.

Template Library and Layout System

RelayThat's template library offers a variety of layout styles — text-heavy, image-forward, minimal, decorative, and more. Each template defines where your brand elements appear and how they resize across different platform formats. You choose a template style, and it applies across all platform outputs simultaneously. The limitation: templates are fixed structures, not editable starting points. You can't move elements, add extra text fields, remove decorative elements, or modify the layout logic. If a template is 90% right but has one element you don't want, you can't remove it. This works when templates match your needs; it frustrates when they don't.

Stock Image Integration via Pixabay

RelayThat integrates Pixabay's library directly into the design dashboard, giving you access to millions of free stock photos without leaving the platform. You search, preview, and apply images in the same workflow as the rest of the design process. Pixabay's library is strong for general-purpose imagery (nature, business, technology, lifestyle) but weaker for premium or niche categories. The quality is good but not premium — if your brand requires high-end photography, you may need to upload your own images from Shutterstock, Adobe Stock, or custom shoots. The integration is convenient, not comprehensive.

Pros and cons

Separate what looks good in the demo from what actually matters after a month of daily use.

Strengths

The strengths that matter most once you start using RelayThat daily.

Generate dozens of on-brand graphics from a single input

RelayThat's core feature is batch generation: input your logo, brand colors, headline, body text, and a background image, then the platform generates dozens of correctly-sized graphics for every major platform — Facebook, Instagram, Twitter, LinkedIn, Pinterest, email headers, blog headers, and more. One round of input, 50+ outputs. For creators posting across 5+ platforms, this replaces an hour of manual resizing with a few minutes of reviewing and downloading.

Automatic brand consistency across all outputs

Every graphic RelayThat generates uses your brand colors, fonts, and logo consistently. The 'magic import' feature can pull brand elements from your website URL automatically. This ensures visual consistency that's difficult to maintain manually — especially when different team members create graphics or when you're rushing to publish. For brands where consistent visual identity is critical, this automation matters.

Built-in Pixabay stock image integration

RelayThat integrates Pixabay's library of free stock images directly into the dashboard. You can search, preview, and use images without leaving the tool or managing a separate subscription. While Pixabay's library isn't as premium as Shutterstock or Adobe Stock, it covers most common categories and is included at no extra cost.

SEO-optimized headline suggestions

RelayThat includes a headline generator that suggests SEO-friendly text for your graphics. While this won't replace dedicated copywriting, it's a useful starting point for blog headers, social posts, and ad images. The suggestions are keyword-aware and can help creators who struggle with headline writing produce more engaging text for their visual content.

Team collaboration for brand advocates and agencies

RelayThat allows account holders to invite employees, agency partners, franchisees, or brand advocates to create graphics within locked brand guidelines. Invited collaborators can generate on-brand graphics without accessing brand settings or accidentally changing the visual identity. For agencies managing multiple client brands, this controlled access is valuable.

Limitations

Check these before subscribing — these are the limitations most likely to affect your experience.

Severely limited customization — you can't edit freely

RelayThat's templates are rigid. You can't add extra text boxes, move elements freely, insert additional images beyond what the template allows, or start from a blank canvas. Each template has fixed placeholder positions, and you fill in the blanks. If a template doesn't match your vision, you can't modify it to fit — you choose a different template. For creators who want creative control, this feels like wearing a straitjacket.

No undo functionality or version history

RelayThat doesn't offer undo, redo, or version history. If you make a change you don't like, you can't step back — you have to manually reset fields or start over. This is a basic feature that every competitor offers, and its absence creates real frustration during the design process. Save your settings externally before making changes as a workaround.

Steep price for what you get — $25/mo is above average

At $25/month with no annual discount, RelayThat costs significantly more than Canva Pro ($15/mo), VistaCreate Pro ($13/mo), or Snappa Pro ($10/mo) — all of which offer more design flexibility. The premium is justified only if the multi-platform automation saves you meaningful time. For creators posting to fewer than 4 platforms, cheaper tools with manual resizing are a better deal.

Limited onboarding and documentation

Users consistently report that RelayThat's onboarding is minimal and documentation is sparse. There are few tutorial videos, no interactive guides, and the learning curve — while not steep — is steeper than it should be for a tool that markets itself as simple. You may spend the first few sessions underutilizing features simply because you don't know they exist.

Downloads limited to one at a time

You can't batch-download all your generated graphics at once. Each image must be downloaded individually, which is ironic for a tool that generates dozens of outputs simultaneously. If you're creating 30+ graphics per session, downloading them one by one adds friction that undermines the automation's time savings. A ZIP download option would solve this, but as of now, it doesn't exist.

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Setup, brand import, and workflow optimization

Getting started with RelayThat takes about 10–15 minutes: create an account, upload your logo and brand assets (or use the magic import feature to pull them from your website), and browse the template library. The interface is different from typical design tools — it's more of a configuration panel than a design canvas.

The learning curve is moderate. While the concept is simple (input assets, generate graphics), figuring out which templates work best for your brand, understanding how to optimize text placement across different sizes, and learning the platform's quirks takes a few sessions. Budget 3–5 content creation cycles before you're fully efficient.

Team collaboration in RelayThat is role-based: the account owner sets brand guidelines, and invited collaborators can generate graphics within those constraints. This works well for agencies and franchise operations where brand control matters. However, there's no real-time co-editing, commenting, or approval workflow — collaboration is more about access control than working together on designs.

Practical tip: start by generating graphics for your most-posted-to platform and reviewing quality before generating for all platforms. Not every template produces equally good results across all sizes — some work better for square formats, others for landscape. Pick 5–10 templates that produce consistently good results across your key platforms and save them as favorites.

Before you subscribe

Free trial and testing RelayThat before you commit

Before you subscribe to RelayThat, answer these questions.

Use the free trial to generate graphics for a real content week across all your platforms. Count the time it takes versus your current workflow. If RelayThat doesn't save you at least an hour per week, the $25/month premium over cheaper tools isn't justified.

Check how many platforms you actually post to regularly. RelayThat's value scales with platform count. If you post to 2 platforms, manual resizing in Canva takes minutes. If you post to 6+ platforms, RelayThat's automation saves real time.

Test whether the template styles match your brand aesthetic. RelayThat's templates have a specific look — if they don't align with your visual identity, the automation becomes useless. Preview output quality before subscribing.

Verify that the customization limits are acceptable. Try to create a design that requires moving elements, adding extra text, or breaking the template structure. If you can't — and that frustrates you — RelayThat isn't the right tool.

Compare the total cost: RelayThat at $25/month vs. Canva Pro at $15/month with manual multi-platform resizing. If the 10-minute time savings per post across platforms doesn't add up to $10/month of your time, Canva is the smarter buy. Also test VistaCreate and Snappa for the same project.

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Use pricing, tradeoffs, and alternatives before you make the final click.

Frequently asked questions about RelayThat

How much does RelayThat cost per month?

RelayThat costs $25/month for a single user (Pro plan). A two-user plan is also $25/month. Enterprise pricing is custom for larger teams. There's no free plan, but a free trial is available. At $25/month, it's more expensive than most general-purpose design tools — the premium pays for automated multi-platform generation.

Does RelayThat have a free plan or free trial?

RelayThat does not offer a free plan. However, a free trial is available so you can test the platform before committing. Use the trial to create graphics for a real content week and evaluate whether the automation justifies the $25/month cost. Past AppSumo lifetime deals have also offered discounted access.

Who is RelayThat best for?

RelayThat is best for solo creators, social media managers, and agencies who post across 4+ platforms regularly and need consistent branding across all of them. It's ideal for high-volume, brand-consistent output where speed matters more than creative uniqueness. It's not suited for designers who want creative control or creators who post to only 1–2 platforms.

RelayThat vs Canva — which is better?

Canva is the better general-purpose design tool with more templates, more features, and more creative flexibility at a lower price ($15/mo). RelayThat is better specifically for automated multi-platform graphic generation — if you need 50+ branded images across 6 platforms from a single input. Choose Canva for creative design work. Choose RelayThat only if platform-by-platform automation is your priority.

What does RelayThat integrate with?

RelayThat integrates with Pixabay for stock images and can import brand assets from your website URL via its 'magic import' feature. Direct integrations with social media schedulers, cloud storage, or project management tools are limited. You download graphics and upload them to your publishing tools manually.

Can I use RelayThat for YouTube thumbnails?

RelayThat can generate YouTube thumbnail-sized graphics as part of its multi-platform output. However, thumbnails are a creative format where unique, attention-grabbing designs perform best — and RelayThat's template-locked approach limits your creative options. For thumbnails specifically, Canva or Snappa offer more design flexibility to create click-worthy images.

What file formats can I download from RelayThat?

RelayThat exports graphics as PNG and JPG files in high resolution. Each image must be downloaded individually — there's no batch download or ZIP export option. The resolution is suitable for social media, web, and most print applications. There's no SVG, PDF, or video export.

Can teams collaborate in RelayThat?

Yes, RelayThat supports team collaboration through role-based access. Account owners set brand guidelines (logo, colors, fonts, templates), and invited collaborators can generate graphics within those constraints without changing brand settings. This works well for agencies and franchises. However, there's no real-time co-editing, commenting, or approval workflow.

Is RelayThat worth the money?

If you post across 5+ platforms daily and spend significant time resizing and reformatting graphics, RelayThat's automation at $25/month can save enough time to justify the premium. If you post to 2–3 platforms a few times per week, cheaper tools like Canva Pro ($15/mo) or VistaCreate Pro ($13/mo) with manual resizing are a better value.

Can I cancel RelayThat anytime?

Yes, RelayThat subscriptions are monthly and can be cancelled anytime. There are no annual contracts or long-term commitments. You keep access until the end of your current billing period. If you subscribed through AppSumo's lifetime deal, different terms may apply.

RelayThat alternatives worth comparing

If RelayThat's automation-first approach doesn't fit your workflow, these alternatives offer more creative control, lower pricing, or different specializations for thumbnail and graphic design.

Tool	Best when	Main tradeoff	Pricing	Free trial
RelayThat(this tool)	You manage social media across 4+ platforms and need every post to match your...	RelayThat's templates are rigid	Flat monthly fee	Yes
Canva	You create multiple types of visual content regularly: thumbnails, Instagram posts, presentations, short videos,...	Canva is a template-based design tool, not a professional editor	Per-seat	Yes
Snappa	You create YouTube thumbnails, blog headers, and social media graphics on a regular basis...	Snappa cannot export SVG, PDF, or any vector format	Flat-rate	Yes
Adobe Express	You need quick, polished thumbnails and social graphics with AI-powered editing -- especially if...	Adobe Express offers hundreds of thousands of templates, but Canva claims over 2 million	Flat-rate	Yes
Visme	Your regular output includes infographics, data-heavy presentations, branded reports, or interactive content that needs...	This is the biggest frustration with Visme's free tier	Per-seat	Yes

Canva

Canva is the most popular design tool with 1M+ templates, a flexible drag-and-drop editor, AI features, and team collaboration. Pro costs $15/month ($120/year) — $10/month less than RelayThat. Canva recently added a 'Magic Resize' feature that resizes designs across platforms, covering much of RelayThat's core use case. Choose Canva over RelayThat if you want creative control alongside multi-platform resizing.

Compare Canva

Snappa

Snappa is a speed-focused graphics tool for social media at $10/month ($120/year). It's simpler than Canva but more flexible than RelayThat — you get a real editor with full creative control and fast output. Choose Snappa over RelayThat if speed matters but you're not willing to sacrifice creative control for automation.

Compare Snappa

Adobe Express

Adobe Express offers a capable design editor with AI features (Firefly image generation), Adobe Fonts, and Creative Cloud integration at $10/month. It's more powerful than RelayThat for individual designs and cheaper. Choose Adobe Express over RelayThat if you want creative flexibility, AI features, and the Adobe ecosystem at a lower price point.

Compare Adobe Express

Visme

Visme focuses on infographics, presentations, and data visualization alongside graphic design. Plans start at $12.25/month. It has more design capabilities than RelayThat but doesn't offer the same multi-platform automation. Choose Visme over RelayThat if your graphics needs include data-driven content, presentations, and infographics rather than high-volume social posts.

Compare Visme

VistaCreate

VistaCreate offers 150K+ templates with animated graphics support and a generous free plan. Pro costs $10–$13/month — less than half of RelayThat's price. It includes a resize tool for multi-platform adaptation, though it's manual rather than automated. Choose VistaCreate over RelayThat if you want more templates, animation support, and creative flexibility at a lower price.

Compare VistaCreate

Sources

Pricing and product details referenced on this page were verified from public sources. Confirm final details directly with the vendor before purchasing.

pricing · verified Mar 24, 2026

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