Loom pricing: free plan limits and seat costs

Use this Loom pricing page to understand cost structure, usage limits, and where pricing conversations need more detail.

Loom charges for recorders. Our 1 October 2026 snapshot describes the model as a per-creator seat, which means a team of thirty with four people who record needs four seats.

Most teams that overspend on Loom do so by buying a seat for everyone who watches, and that is the first number to get right.

The free Starter tier is unusually specific about where it stops. Our check records a 25-video library cap and a five-minute limit on each recording.

Both are hard walls: at 25 videos you delete something before you record again, and a six-minute walkthrough simply cannot be made. There is no expiry date, so what moves people off Starter is a blocked recording rather than a countdown.

Those two limits also split the use cases cleanly. A five-minute cap covers a bug report, a piece of feedback or a short status update. It does not cover a product demo, an onboarding video or a training walkthrough.

If the recordings you need are the second kind, Starter will block you in the first week and the free tier is not a saving.

Business at $18/user/mo is the first tier without those caps. Billed annually it is $15/user/mo, which totals $180 per seat across a year against $216 paid monthly, so each seat saves $36 a year on the annual rate.

On five seats that is a $180 difference, which is roughly a free seat.

Our snapshot records both a monthly and an annual rate for the paid tiers while describing the model as annual billing.

That is a discrepancy worth resolving before you plan around it: confirm at checkout which billing periods are offered in your region, because an annual-only structure changes how you should evaluate the tool.

If you cannot pay monthly, the free tier is the only way to test Loom in production before committing a year of seats.

Business + AI at $24/user/mo is a $6/user/mo step over Business, or $5 on the annual rates. That is where automatic titles, summaries and transcript-based editing sit.

On a single seat the step is small enough to try; across twenty seats it totals $120/mo, which deserves a specific reason rather than a general preference.

Team maths is the part worth doing on paper. Five recorders on Business total $90/mo at the monthly rate and $75/mo on the annual one, which is $900 a year. Ten recorders double both figures.

Because viewers are free, the cheapest useful change is usually auditing who records rather than negotiating the rate.

Against the nearest paid alternative, Tella Pro is $19/mo and Premium $49/mo, checked 11 June 2026, which puts Tella Pro within a dollar of Loom Business at $18/user/mo.

The Loom and Tella comparison covers the difference in recording and editing approach, and the Tella profile carries its rate card.

If the output is documentation rather than video, Scribe publishes a $0 Basic tier with Pro Personal at $35/mo and Pro Team at $17/seat/mo from five seats, checked 6 October 2026. That per-seat structure is closer to Loom's than Tella's.

The Scribe profile has the detail, and Descript is the option when the recording needs real editing afterwards.

For the wider field, the screen recording software category lists everything we track and our guide to screen recording tools for creators covers how the free tiers differ. Run your seat count through the pricing calculators before committing to annual billing.

Stay on Starter if your recordings are short and few. 25 videos and five minutes each covers quick feedback, bug reports and status updates indefinitely, with no expiry date attached. Delete as you go and it costs nothing.

Move to Business at $18/user/mo as soon as the five-minute cap blocks a recording you needed to make. That is the honest trigger, and it arrives fast for anyone doing demos, onboarding or training.

The annual rate of $15/user/mo saves $36 per seat a year once you know the seat is permanent.

Add Business + AI at $24/user/mo selectively rather than across the team. The $6/user/mo step buys automatic titles, summaries and transcript editing, which pays off for people recording several videos a week and sits idle for people recording one a month.

Loom charges per seat, so the two tiers can coexist.

Audit the seat list before upgrading anything. Viewers cost nothing, so the cheapest action available is removing seats from people who only watch.

On a team paying for ten seats where four people record, that single change saves more than any plan choice on the card.