Loom Pricing (2026): Free Plan Limits, Per-Creator Costs, and Which Tier to Pick

Loom's paid plans are $12.50 per creator per month, billed annually — there is no monthly billing option on paid tiers. The Free plan is $0 with a 25-video library cap and 5-minute recording limit. Starter ($12.50/creator/mo) lifts the video limit and extends recordings to 5 hours. Business ($12.50/creator/mo) adds workspace analytics and longer engagement features. Enterprise pricing is custom.

Loom's free plan limits you to 25 videos in your library and a maximum recording length of 5 minutes per video. Once you reach 25 videos, you must delete older recordings to add new ones. There is no time limit on how long videos can stay in your library, but the 5-minute recording cap makes it impractical for demos, walkthroughs, or any explanation that needs more depth. Upgrading to Starter removes both restrictions.

Starter and Business are both $12.50/creator/mo and share the same per-seat price. The key differences are in Business: workspace-level analytics showing who has watched what and for how long, custom branding removal, engagement insights at the team level, and advanced privacy controls. Starter is appropriate for individual creators; Business is better for sales teams, customer success, and any context where video engagement data influences decisions.

Loom charges per creator — the person recording videos. Viewers watch Loom videos for free with no account or subscription required. A team of 10 where three people regularly record Loom videos would pay 3 creator seats at $12.50/mo each, not 10. This makes Loom cost-effective for teams with a small number of active video creators but many passive viewers.

No. Loom's paid plans (Starter and Business) are only available with annual billing. You commit to a full year and are billed upfront. There is no month-to-month option on paid tiers. If you are unsure about committing, the Free plan with its 25-video and 5-minute limits is the only way to test Loom before paying. This is a notable structural difference from competitors like Tella, which offer monthly billing.

Loom Starter allows recordings up to 5 hours in length per video — a significant increase from the Free plan's 5-minute cap. In practice, very few async video recordings need more than 30-60 minutes, so the 5-hour limit is effectively unlimited for most use cases. Starter also removes the 25-video library cap, giving you unlimited video storage for the duration of your subscription.

A team of 5 creators on Loom Starter would cost $12.50 x 5 = $62.50/mo, billed as $750/year upfront. On Business, the per-seat rate is the same, so the math is identical. If only 2 of your 5 team members regularly record Loom videos, you would pay for 2 creator seats at $25/mo total. Viewer-only team members do not need paid seats and can watch shared Loom links for free.

Yes. Loom links are publicly shareable and viewers do not need a Loom account. You can share Looms with customers, clients, prospects, or anyone outside your organization. Business plan users can remove Loom branding from shared videos and customize the viewer experience. This makes Loom practical for sales outreach, customer onboarding videos, and support walkthroughs sent directly to external recipients.