Beehiiv Pricing (2026): What Every Plan Costs and Who It's For

Beehiiv pricing starts free — permanently — for up to 2,500 subscribers and 3 publications, with no credit card required. The Scale plan costs $39/mo (or ~$33/mo annually) and unlocks monetization tools including paid subscriptions, Beehiiv's ad network, and custom domains. The Max plan at $99/mo adds A/B testing, advanced segmentation, priority support, and deeper analytics. Critically, Beehiiv takes zero cut of paid subscriber revenue on any plan, which changes the math significantly compared to Substack.

Most growing newsletter creators will hit the free plan's ceiling — 2,500 subscribers — within 6–18 months of consistent publishing. When that happens, the Scale plan is the logical upgrade: $39/mo gives you everything needed to start charging readers and monetizing through ads. The Max plan is for creators treating their newsletter as a primary income source and needing testing and segmentation to optimize at scale.

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Use this Beehiiv pricing page to understand cost structure, usage limits, and where pricing conversations need more detail.

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Beehiiv Pricing at a Glance

The free plan is genuinely useful, not a stripped-down teaser: you get unlimited email sends, a Beehiiv-hosted website, and basic subscriber analytics. What you don't get is any monetization capability — no paid subscriptions, no ad network access, and no referral program. Once you hit 2,501 subscribers, you must upgrade to a paid plan. The Scale plan base rate of $39/mo covers up to 1,000 subscribers, then steps up: roughly $74/mo for 2,500 subs, $99/mo for 5,000 subs, and higher from there. The Max plan follows the same subscriber-based scaling starting at $99/mo.

The revenue math favors Beehiiv strongly over Substack at higher paid subscriber counts. If you have 500 paying readers at $7/mo ($3,500 MRR), Substack takes $350/mo as its 10% cut. Beehiiv Max at $99/mo plus Stripe fees runs well under $250 total, saving you over $100/mo — a gap that widens as revenue grows. Beehiiv also offers a 30-day free trial on both paid plans with no credit card, which is rare in the newsletter platform space.

Free: $0/mo ($0/mo)

Scale: $39/mo ($33/mo billed annually)

Max: $99/mo ($84/mo billed annually)

Enterprise: Custom (Custom)

Pricing source: official pricing page, verified 2026-03-25.

Read the pricing through your actual needs, not only the packaging language.

Beehiiv pricing should be evaluated in the context of content volume, team size, and the commercial metric that drives expansion cost over time.

Pricing pages should help creators understand not just what the vendor charges, but what storage limits, export quality, and feature gating mean for total cost of ownership. Use this page to frame vendor conversations before committing to a plan.

Clarify whether cost scales by minutes, projects, team members, or another metric.
Confirm what premium features, storage upgrades, or priority support add to total spend.
Model pricing against the actual content volume expected over the next 12 months.

What You Get on the Free Plan (and Where It Cuts Off)

The free plan suits writers who are just starting out, testing a newsletter concept, or building an audience before committing to monetization. If you're under 2,500 subscribers with no immediate plan to charge readers, there's no reason to pay. Upgrade to Scale ($39/mo) when you're ready to accept paid subscriptions, place sponsored content through Beehiiv's ad network, or want a custom sending domain and referral program to accelerate growth.

Choose Max ($99/mo) if you're running your newsletter as a primary revenue source and need A/B testing to improve open rates, advanced segmentation to target offers by reader behavior, or team collaboration features for a multi-person editorial operation. The API access on Max also matters if you're integrating Beehiiv with a CRM or external analytics stack. Enterprise is for media companies and high-volume senders needing custom deliverability, SLAs, or white-glove onboarding.

Standard

Contact vendor for exact pricing and packaging details.

Plan type: Commercial. Billing period: Custom.

Scale Plan ($39/mo): When It Makes Sense

Check subscriber count thresholds before upgrading

Beehiiv's paid plan pricing scales with list size, not just plan tier. Before upgrading, confirm exactly which subscriber band you fall into — the jump from 1,000 to 2,500 subscribers can meaningfully change your monthly bill. Use Beehiiv's pricing page calculator to model your actual cost at your current and projected list size.

Verify monetization features match your revenue model

The Scale plan unlocks paid subscriptions and ad network access, but some advanced monetization workflows — like premium content gating with segmentation — require Max. If your revenue model involves both paid subs and sponsored content with audience targeting, map your workflow against Max features before settling on Scale.

Confirm annual vs. monthly billing savings

Annual billing on Beehiiv saves roughly 15–17% across both paid plans. Scale drops from $39/mo to approximately $33/mo annually. If you're confident in your publishing cadence for the next year, the annual commitment pays back in 2–3 months of savings. Month-to-month works if you're still testing your model.

Test the ad network before committing to paid plans for monetization

Beehiiv's ad network is a key selling point over competitors, but ad revenue depends on your niche, audience size, and engagement rate. Request a demo or use the 30-day trial to check whether ad placements are available for your content category before basing your upgrade decision on ad income projections.

Evaluate the zero-revenue-cut model against your current platform

If you're migrating from Substack and already have paying subscribers, calculate exactly how much Substack's 10% cut has cost you over the past 12 months. That number is your annual savings by moving to Beehiiv Scale or Max — often enough to justify the switch within months, even accounting for migration effort.

Frequently asked questions

Is Beehiiv free forever?

Yes. Beehiiv's free plan is permanently free for up to 2,500 subscribers across up to 3 publications. You get unlimited email sends, basic analytics, and the Beehiiv website builder. The catch: monetization features like paid subscriptions, the ad network, and boosts are locked behind paid plans.

How much does Beehiiv cost per month?

Beehiiv costs $0 on the free plan (up to 2,500 subs), $39/mo on Scale, or $99/mo on Max. Annual billing saves you roughly 17%. Enterprise pricing is negotiated directly with the Beehiiv team for high-volume senders and custom requirements.

What's included in the Beehiiv Scale plan?

The Scale plan at $39/mo covers up to 1,000 subscribers (pricing scales with list size), custom domains, paid newsletter subscriptions, referral programs, advanced analytics, and access to Beehiiv's ad network. It's the entry point for monetization-focused creators.

What does Beehiiv Max add over Scale?

Max ($99/mo) adds priority support, A/B testing for subject lines and content, advanced segmentation, 3D analytics, custom integrations via API, and higher limits on team members. It's built for creators running newsletters as a primary business rather than a side project.

Does Beehiiv take a cut of paid subscription revenue?

No. Beehiiv does not take a percentage of your paid subscription revenue — you keep 100% minus Stripe's standard processing fee (2.9% + 30 cents per transaction). This is a significant advantage over Substack, which takes a 10% network fee on top of Stripe fees.

Does Beehiiv offer a free trial on paid plans?

Yes. Beehiiv offers a 30-day free trial on Scale and Max plans, no credit card required. This gives you enough time to test monetization features, the ad network, and advanced analytics before committing to a billing cycle.

How does Beehiiv pricing scale with subscriber count?

Beehiiv's paid plans start at a base rate (Scale at $39/mo for up to 1,000 subs, Max at $99/mo) and increase as your list grows. The pricing tiers step up at 1,000, 2,500, 5,000, 10,000, and higher subscriber thresholds, so costs rise predictably with growth.

Can I run multiple newsletters on one Beehiiv account?

Yes. The free plan supports up to 3 publications from a single account. Paid plans allow additional publications. Each publication has its own subscriber list, sending domain, and analytics — making Beehiiv practical for creators managing more than one newsletter brand.

Sources

Pricing and product details referenced on this page were verified from public sources. Confirm final details directly with the vendor before purchasing.

pricing · verified Mar 25, 2026

Official pricing page

Beehiiv pricing reference

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