Audience snapshot
The numbers sponsors ask for first. Use a recent, honest 30-day average.
- Subscribers
- e.g. 12,400
- Average open rate
- e.g. 44%
- Average click rate
- e.g. 3.8%
Newsletter & EmailPDF + CSVFree
Newsletter Sponsorship Rate Card
When sponsors ask for your rates, a clear rate card makes you look professional and protects your pricing. This template lays out your audience stats, placement options, and package pricing so you can quote confidently and close faster.
What you get
- An audience-stats block that gives sponsors the numbers they ask for
- A placement menu with clear pricing per ad type
- Bundle and package options that lift average deal size
- Editable CSV to update pricing, plus a branded sponsor-ready PDF
How to use this template
- 1
Lead with audience stats. Fill the stats block first — subscribers, open rate, click rate, and niche. Sponsors price on engaged reach, not raw list size.
- 2
Price by placement. Set a rate for each placement type (top, mid, classified). Premium positions cost more; make the value of each obvious.
- 3
Offer a multi-issue package. Add a discounted multi-issue bundle. Repeat placements perform better for sponsors and give you predictable revenue.
- 4
Send the PDF, keep the CSV. Send sponsors the branded PDF. Update prices in the CSV as your engagement grows so your rates always reflect current value.
What's inside
Here's a preview. Unlock the free download to get all 4 sections (3 more below).
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Frequently asked questions
How should I price newsletter sponsorships?
+
Start from a CPM based on engaged opens (often $20-$50 per thousand for a primary placement) and adjust for niche value and placement. Price on the audience that actually reads, not on total subscriber count, which sponsors discount anyway.
What stats do sponsors want on a rate card?
+
Active subscriber count, average open and click rates over the last 30 days, and a clear description of your audience and niche. Honest, recent numbers build trust and lead to repeat deals far more than impressive-but-stale figures.
Should I offer discounts for multiple issues?
+
Yes. Multi-issue packages give sponsors better results (repetition lifts performance) and give you predictable revenue. A 15-20% discount for a 4-issue commitment is a common and fair structure.