Guessing what your audience wants is expensive. This survey gives you a short, proven set of questions that reveal who your readers are, which issues they love, and what they'd happily pay for — so your next moves are informed, not hopeful.
Keep it under two minutes. Use 5-7 questions max. Short surveys finish; long ones get abandoned and bias your data toward super-fans only.
Ask one money question. Include one question about what they'd pay for. Even a rough signal tells you whether a product or paid tier is worth building.
Leave room for their words. Add one open-ended question. The verbatim answers become testimonials, subject lines, and your next lead magnet.
Act and report back. Summarize results in a future issue and name one change you're making. Closing the loop boosts replies to your next survey.
Here's a preview. Unlock the free download to get all 3 sections (2 more below).
Send these in your survey tool. Keep the count low and the multiple-choice options short.
| # | Question | Type | Why you're asking |
|---|---|---|---|
| 1 | What best describes you? | Multiple choice | Segment your audience by role/stage |
| 2 | Which type of issue do you value most? | Multiple choice | Decide what to publish more of |
More free templates creators use alongside this one.
A lead magnet is the trade that grows your list: their email for your value. This planner helps you design an offer people actually want, pick the right format, and plan the delivery and follow-up so new subscribers stick.
Subscriber count is a vanity number until you know where they came from and how many stay. This tracker logs gross adds, unsubscribes, and net growth by source each week so you double down on the channels that actually work.
Inactive subscribers quietly drag down your open rates and your sender reputation. This 3-email win-back flow gives dormant readers a reason to come back — and a clean way to remove the ones who won't, so your deliverability actually improves.
Five to seven is the sweet spot. Surveys under two minutes get high completion rates; longer ones are abandoned by all but your most devoted readers, which biases the results. Ask only what will change a decision.
Send it to your engaged segment (opened in the last 60-90 days) rather than the entire list. They're the readers most likely to respond thoughtfully, and mailing inactive subscribers less often protects your sender reputation.
