Subscriber count is a vanity number until you know where they came from and how many stay. This tracker logs gross adds, unsubscribes, and net growth by source each week so you double down on the channels that actually work.
Log every week, same day. On a fixed day, record gross new subscribers, unsubscribes, and the total list size. Consistency makes the trend readable.
Tag every signup source. Split new subscribers by source (referral, social, lead magnet, partner). Use unique signup links so the numbers are real, not guesses.
Read net, not gross. Track net growth (adds minus unsubscribes). A big add week with high churn is a leak, not a win — find and fix the leak.
Reinvest in the winner. Each month, identify the source with the best net growth and lowest churn, then put more time into it next month.
Here's a preview. Unlock the free download to get all 3 sections (2 more below).
One row per week. Net growth = new subscribers minus unsubscribes.
| Week ending | New subscribers | Unsubscribes | Net growth | Total list size | Notes |
|---|---|---|---|---|---|
| Wk 1 | 120 | 14 | +106 | 3,206 | Lead magnet relaunch |
| Wk 2 | 85 | 31 | +54 | 3,260 | High churn — bad subject line? |
More free templates creators use alongside this one.
One issue's stats tell you nothing; the trend tells you everything. This dashboard logs the metrics that matter per issue — open rate, click rate, unsubscribes, and net growth — so you can spot what's working and catch problems before they compound.
A lead magnet is the trade that grows your list: their email for your value. This planner helps you design an offer people actually want, pick the right format, and plan the delivery and follow-up so new subscribers stick.
Guessing what your audience wants is expensive. This survey gives you a short, proven set of questions that reveal who your readers are, which issues they love, and what they'd happily pay for — so your next moves are informed, not hopeful.
It varies by niche and stage, but a sustainable target is a positive net growth rate every month with churn (unsubscribe rate) under roughly 0.5% per send. Net growth and quality matter more than any single gross-add number.
Use a unique signup link or UTM for each source and log subscribers by source weekly. Then judge each channel on net growth and the open rate of the subscribers it brings, not just raw signups.
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