Shorby review: $15 a month and no free tier
Shorby treats a bio link as an advertising funnel, with messenger buttons, auto-updating feeds and retargeting pixels, and it charges from the first day. Our check of shorby.com on 10 June 2026 recorded Rocket at $15 a month, Pro at $29 and Agency at $99, with no free plan and a 14-day trial. That evidence is four months old.
The short answer
Buy Shorby Buy Shorby Pro if you run paid traffic to your bio link and need retargeting pixels and auto-updating feeds. Pro was $29 a month, or $24 a month billed annually, when we checked shorby.com on 10 June 2026, which is $288 across a year against $348 monthly. Those figures are four months old.
Skip it if you want a plain link page. There was no free tier on our 10 June 2026 check, only a 14-day trial, while Linktree listed a free plan on 6 October 2026 and Beacons listed one on 12 June 2026. Paying $180 a year for a link list is the wrong trade.
Where Shorby fits
Shorby fits the creator or small business that advertises. The page carries messenger buttons that drop a visitor into WhatsApp, Messenger or Telegram, dynamic feeds that refresh themselves from YouTube, Shopify or an RSS source, and slots for retargeting pixels. That is a marketing surface rather than a link list, and nothing else in this category does it as directly.
The commercial model is the sticking point. Our 10 June 2026 check of shorby.com recorded no free plan at all, only a 14-day trial on every tier, so the first real decision is whether this page is worth a subscription from day one when most rivals will host one for nothing.
Rocket was $15 a month, or $12 a month billed annually, on that check. The arithmetic matters because the gap is wider than it looks: twelve months at $15 is $180 against $144 prepaid, so the annual rate saved $36 across a year on the entry tier.
Pro at $29 a month, or $24 billed annually, is where the tools people buy Shorby for sit. Dynamic feeds and the Google Analytics connection sat on this tier, so the realistic cost of the product is $348 a year monthly or $288 prepaid, a saving of $60, rather than the $15 headline.
Agency at $99 a month, or $82 billed annually, carried the team features and the branding removal. Twelve months at $99 is $1,188 against $984 prepaid, a $204 saving. That is the only tier with multi-user access, so an agency managing client pages has one option and it is a four-figure annual commitment.
Against the field the comparison is unkind at the low end and fairer at the top. Linktree listed Free $0, Starter $8 a month, Pro $15 a month and Premium $35 a month on our 6 October 2026 check. Beacons was free to start with a 9% transaction fee on sales and Creator Pro at $10 a month, verified 12 June 2026. Stan Store was $29 a month on Creator, verified 6 October 2026, and sells rather than advertises.
The pricing above was recorded on 10 June 2026 and has not been re-verified since, which is four months of drift and the oldest evidence in this category on our site. Tier contents move more often than prices do, and the feature gating is the part that decides which tier you need. Confirm it, and see the link-in-bio tools category for the free alternatives.
Shorby pricing
Shorby charges a flat monthly fee per account, with three tiers separated by page counts, tracked clicks, rich links and pixel slots. Every figure below comes from our check of shorby.com/pricing on 10 June 2026 and has not been re-verified since, so confirm the rate card and the feature gating before you commit.
| Plan | Price | What it adds |
|---|---|---|
| Rocket | $15/mo | $12/mo billed annually. $180 or $144 across a year |
| Pro | $29/mo | $24/mo billed annually. Dynamic feeds and Google Analytics. $348 or $288 across a year |
| Agency | $99/mo | $82/mo billed annually. Team projects and branding removal. $1,188 or $984 across a year |
| Free plan | None | No free tier as of 10 June 2026. A 14-day trial on all plans |
The tiers are separated by allowances rather than by one meter, so the cost follows how much traffic you push and how many pages you run. Five things set it:
- Which features you need. Dynamic feeds and the Google Analytics connection sat on Pro at $29 a month on our 10 June 2026 check, so most buyers are not paying the $15 entry rate.
- Smart page count and tracked clicks, which is how the tiers are drawn. A page that gets ad traffic consumes click allowance faster than one that does not.
- Retargeting pixel slots, since that is the reason most people are here. More audiences means more slots and a higher tier.
- Team access, which existed only on Agency at $99 a month, or $82 billed annually. There is no middle option for two people.
- Billing period. Prepaying saved $36 a year on Rocket, $60 on Pro and $204 on Agency against twelve monthly payments, on the same check.
Shorby pricing against the link-in-bio field
The missing free tier is what the comparison turns on. Linktree listed Free $0, Starter $8 a month, Pro $15 a month and Premium $35 a month on our 6 October 2026 check, so Linktree Pro matched Shorby's entry price while carrying a free tier beneath it. Beacons was free to start with a 9% transaction fee on sales and $10 a month on Creator Pro, verified 12 June 2026. Taplink ran $3 a month on Pro, verified 11 June 2026. Those dates differ from Shorby's, so treat this as indicative rather than exact.
Shorby billing terms worth knowing
There is no free landing place here, which changes how you should test it.
- Free plan
- None as of 10 June 2026. A 14-day trial is offered on all tiers.
- Rocket
- $15 per month, or $12 billed annually. $180 or $144 across a year.
- Pro
- $29 per month, or $24 billed annually. $348 or $288 across a year.
- Agency
- $99 per month, or $82 billed annually. $1,188 or $984 across a year.
- Annual savings
- $36 on Rocket, $60 on Pro and $204 on Agency across a year.
- Feature gating
- Dynamic feeds and Google Analytics sat on Pro and above on our June 2026 check.
- Check date
- 10 June 2026. Not re-verified since, so confirm before buying.
Shorby offers three paid plans: Rocket at $15/month, Pro at $29/month, and Agency at $99/month. Annual billing drops those to $12, $24, and $82/month respectively. There is no free plan, but a 14-day free trial is available on all tiers. Plans differ primarily in the number of smart pages, tracked clicks, rich links, and retargeting pixel slots.
Four months is long enough for a tier to be renamed or for a feature to move between plans, and on a product where the gating decides the price that matters more than usual. If shorby.com shows something different today, it is right and this page is out of date. Our creator tool cost calculators will total a year once you have the current rate.
What Shorby gives up
You give up the free option entirely. Our 10 June 2026 check found no permanent free tier, only a 14-day trial, so the cheapest Shorby year was $144 prepaid on Rocket while rivals hosted a page for nothing.
Analytics stop at clicks. You learn what was tapped and not what happened afterwards, which is an odd gap on a tool sold to people running paid traffic. The Google Analytics connection on Pro is how you fill it, and that is another system to maintain.
The features you came for sit above the entry tier. Dynamic feeds and the analytics connection were on Pro at $29 a month on our check, so the practical starting price is $348 a year monthly, or $288 prepaid, rather than the advertised $15.
Design control is narrower than the price suggests. The page builder is quick and the output is tidy, but a creator who wants the page to feel like their brand will find Linktree more flexible at $8 a month on Starter, verified 6 October 2026.
There is no selling. No checkout, no product listings, no digital delivery on any tier as of 10 June 2026, so a creator who monetises directly needs Stan Store at $29 a month on Creator, verified 6 October 2026, or Beacons free with a 9% transaction fee on sales, verified 12 June 2026.
Team work means the top tier. Multi-user access existed only on Agency at $99 a month on our check, so two people sharing a page either pay $1,188 a year monthly or share one login.
Our pricing evidence is from 10 June 2026 and it is the oldest we hold in this category. Four months is long enough for the trial length, the tier names or the pixel allowances to change, and we would rather state that than present June figures as current.
How Shorby compares
The three tools below are the ones weighed against Shorby, and the axis is a marketing funnel against a page you can have for nothing. Prices are each vendor's published rates with the date we checked them, and those dates differ by up to four months, so compare them with that in mind. The wider field sits in the link-in-bio tools category.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| Shorby | Messenger routing and retargeting from a bio link | $15/mo Rocket, no free tier (June 2026) | Pay from day one; analytics stop at clicks |
| Linktree | A free page with design options above it | Free, $8/mo Starter (October 2026) | No messenger routing or pixel slots |
| Beacons | Selling from a free page | Free with 9% fee, $10/mo Creator Pro | The free tier takes a cut of every sale |
| Stan Store | Treating the bio link as a storefront | $29/mo Creator (October 2026) | No free tier and no ad tooling |
What to test in the Shorby 14-day trial
There was no free plan on our 10 June 2026 check, only a 14-day trial on every tier, so this is a timed evaluation rather than an open one. Confirm the current prices first, because ours are four months old.
- Read the current rate card and the feature gating on shorby.com/pricing. Ours is from 10 June 2026, and on this product the gating matters as much as the price.
- Start the trial on the tier you would truly buy, not the cheapest. Dynamic feeds and Google Analytics sat on Pro at $29 a month, so trialling Rocket tests the wrong product.
- Wire up one messenger button and send real traffic to it. This is the feature nothing else in the category does well, and it either fits your workflow or it does not.
- Connect one dynamic feed from the source you publish to most, then publish something and watch whether the page updates itself.
- Install a retargeting pixel and confirm the audience fills. If you are not running ads, this is the moment to admit you are paying for tooling you will not use.
- Check whether click counts alone answer your questions. If not, budget for the Google Analytics connection on Pro and the work of maintaining it.
- Before the fourteenth day, compare the annual arithmetic against a free rival: Pro is $348 a year monthly or $288 prepaid, while Linktree listed a free tier on 6 October 2026. The cost calculators will total the difference.
Shorby questions buyers ask
How much does Shorby cost per month?
Our check of shorby.com/pricing on 10 June 2026 recorded three plans: Rocket at $15 a month, Pro at $29 a month and Agency at $99 a month, with annual billing at $12, $24 and $82 a month respectively. There is no free plan. On those figures a year of Rocket is $180 monthly against $144 prepaid, a saving of $36. Most individual creators land on Pro, because dynamic feeds and Google Analytics sat behind it. Those prices are four months old.
Does Shorby have a free plan or free trial?
No free plan, but Shorby offers a 14-day free trial on all plans. This is a notable gap: every major competitor (Linktree, Beacons, Lnk.Bio, Taplink) offers a permanent free tier. Use the trial period to test whether Shorby's messenger links and dynamic feeds justify the monthly cost compared to free alternatives.
Who is Shorby best for?
Shorby works best for creators and small businesses who use messaging apps (WhatsApp, Messenger, Telegram) for customer communication and want to retarget bio link visitors with ads. It is also a strong fit for creators who publish frequently on YouTube, Shopify, or blogs and want their bio page to auto-update. It is a poor fit for anyone who just needs a basic list of links: free tools cover that.
Shorby vs Linktree: which is better?
Linktree is better for most creators because it has a free plan, cleaner design themes and built-in commerce features on paid tiers. Shorby is better if you specifically need messenger app integrations, dynamic content feeds or retargeting pixel support. On price, our 6 October 2026 check recorded Linktree at Free $0, Starter $8 a month, Pro $15 a month and Premium $35 a month, while our 10 June 2026 check recorded Shorby's Pro at $29 a month, or $24 a month billed annually, with no free tier at all. Choose Shorby only if its marketing features match your workflow.
What does Shorby integrate with?
Shorby integrates with YouTube, Shopify, Etsy, WordPress, Apple Podcasts, and any RSS feed for dynamic content. For messaging, it supports WhatsApp, Facebook Messenger, Telegram, Viber, Line, and SMS. For ad retargeting, it works with Facebook, Google Ads, Twitter, Pinterest, LinkedIn, Quora, and Snapchat pixels. Google Analytics integration is available on the Pro plan and above.
Is Shorby good for Instagram creators?
Yes, if you need more than just a link list. Shorby was originally built for Instagram bio links, and its mobile-optimized pages, messenger buttons, and dynamic feeds are designed for the Instagram use case. But if you only need a simple Instagram link page, Linktree's free plan or Lnk.Bio's free tier will cover you without a monthly subscription.
Can I use my own domain with Shorby?
Yes. Shorby supports custom domains on all paid plans. Instead of shor.by/yourname, you can use yourdomain.com or a subdomain like links.yourbrand.com. Setup requires a DNS change at your domain registrar, which takes about 10 minutes. Branded short URLs are also included, so any link you share carries your domain name.
Can teams use Shorby together?
Team features are limited to the Agency plan ($82/month annually). It supports 2 team projects with up to 10 members each, plus removes Shorby branding. The Rocket and Pro plans do not have multi-user access, role permissions, or approval workflows. For teams managing multiple client bio pages, the Agency plan is the only viable option.
Is Shorby worth the money?
It depends on whether you use Shorby's unique features. If you actively use messenger integrations to generate leads, retarget bio link visitors with ads, and rely on dynamic feeds to keep your page current, the $24/month Pro plan can pay for itself quickly. If you just need a link page, you are paying for features you will not use, and free alternatives like Linktree or Beacons are the smarter choice.
Can I cancel Shorby anytime?
Yes. Shorby subscriptions can be cancelled anytime from your account settings. Monthly plans stop immediately at the end of the billing cycle. Annual plans continue until the prepaid period ends: there are no partial refunds on annual billing. If you are unsure about committing, start monthly and switch to annual only after you have confirmed Shorby fits your workflow.