Sellfy review: $29 a month, 0% fees, $10K sales cap
Sellfy sells a flat subscription and takes no cut of your sales, then caps how much you may sell on each tier, which is the trade the whole price rests on. Our check of sellfy.com on 12 June 2026, four months before this review was written, recorded Starter at $29 a month, Business at $79 and Premium at $159, with annual sales capped at $10K, $50K and $200K.
The short answer
Buy Sellfy if you already have an audience and sell steadily enough that a percentage platform would cost more than a subscription. Starter was $29 a month, or $22 a month billed annually, when we checked sellfy.com on 12 June 2026, with 0% transaction fees on every tier.
Skip it if your sales are small or irregular, because you pay the subscription in a month with no sales at all. Skip it too if you expect to pass $10K of annual sales soon on Starter, since the cap pushes you to Business at $79 a month rather than letting you grow on the cheap tier.
Where Sellfy fits
Sellfy fits the creator who already has traffic and wants a store that keeps all of the money. Digital downloads, subscriptions, physical goods and print-on-demand merchandise sit in one dashboard, so a YouTuber selling both templates and t-shirts does not need two platforms to do it.
The pricing is a flat subscription with no cut of sales. Our 12 June 2026 check of sellfy.com recorded Starter at $29 a month, Business at $79 and Premium at $159, with 0% transaction fees on all three, so what you are buying at each step up is a higher ceiling rather than a lower fee.
Those ceilings are the detail people miss. The same check recorded annual sales caps of $10K on Starter, $50K on Business and $200K on Premium, measured on sales processed rather than profit. Success therefore moves you up the price list, which is the opposite of how a flat subscription usually behaves.
Annual billing was the one large discount on the rate card. Starter fell from $29 a month to $22 billed annually, which is $264 across a year against $348 paid monthly, a saving of $84. Business fell from $79 to $59, or $708 against $948, saving $240, and Premium from $159 to $119, or $1,428 against $1,908, saving $480. Our snapshot describes the discount as roughly 25%, so treat that percentage as approximate and the money as the figures shown above.
Set against a percentage platform the sums are straightforward. Gumroad takes 10% plus $0.50 per sale and charges nothing monthly, verified 1 October 2026, so its 10% reaches $29 at $290 of sales in a month, before the per-sale component. Below that level Gumroad costs less; above it, Sellfy's flat fee starts winning.
The rest of the category frames the choice. Payhip was free with a 5% transaction fee, or $29 a month at 2%, when we checked it on 11 June 2026, with no revenue cap at all. SendOwl starts at $39 a month with no cut of sales, verified 12 June 2026, and hands you no storefront in return.
This pricing was verified on 12 June 2026 and has not been re-checked since, which makes it four months old as this review is published. Caps and annual discounts are both the sort of thing that move, so read the current rate card before you prepay a year. The digital product platforms category holds the alternatives.
Sellfy pricing
Sellfy charges a flat monthly fee, takes no percentage of sales, and limits annual sales volume on each tier. The figures below come from our check of sellfy.com on 12 June 2026 and have not been re-verified since, so confirm them before you buy. The Sellfy pricing breakdown carries the longer version.
| Plan | Price | What it adds |
|---|---|---|
| Starter | $29/mo | $22/mo billed annually. 0% transaction fees, annual sales capped at $10K |
| Business | $79/mo | $59/mo billed annually. Annual sales capped at $50K, branding removal, cart abandonment tools |
| Premium | $159/mo | $119/mo billed annually. Annual sales capped at $200K |
There is nothing to negotiate on these tiers, but four things decide what Sellfy costs you:
- Annual sales volume, because it decides the tier. The caps were $10K, $50K and $200K on our 12 June 2026 check, measured on sales rather than profit.
- Billing period. Starter was $29 a month or $22 billed annually, which is $348 against $264 across a year.
- Whether you need the Business features. Branding removal and cart abandonment tools sat above Starter on our check, at $79 a month.
- Whether print-on-demand replaces another subscription for you. It is included at every tier, so a creator already paying for merchandise fulfilment elsewhere is buying two things at once.
- Payment processor fees, which Sellfy does not set. Stripe and PayPal were the only two gateways on our check, and their cut is not part of the figures above.
Sellfy pricing against the other digital product platforms
Sellfy is the subscription option in a category mostly priced on percentages. Gumroad charges 10% plus $0.50 per sale with nothing monthly, verified 1 October 2026, which is cheaper at low volume and worse once sales are steady. Payhip sells the fee down instead, free at 5% or $29 a month at 2% on our 11 June 2026 check, with no revenue cap. Ko-fi Shop is the floor of the category at $12 a month for 0% Ko-fi fees, verified 15 June 2026. Those dates are not all the same, so the comparison is not strictly like for like.
Sellfy billing terms worth knowing
The cap is the term that catches people, and it is the one worth reading twice.
- Starter
- $29 a month, or $22 billed annually. $348 or $264 across a year.
- Business
- $79 a month, or $59 billed annually. $948 or $708 across a year.
- Premium
- $159 a month, or $119 billed annually. $1,908 or $1,428 across a year.
- Transaction fees
- 0% on every tier as of 12 June 2026. Processor fees are separate.
- Annual sales caps
- $10K on Starter, $50K on Business, $200K on Premium, on sales processed.
- Free plan
- None. A 14-day trial on all three tiers on our check.
- Check date
- 12 June 2026. Not re-verified since, so confirm the caps in particular.
Sellfy offers three subscription tiers: Starter at $29/month, Business at $79/month, and Premium at $159/month. All plans charge 0% transaction fees but cap your annual revenue ($10K, $50K, and $200K respectively). Annual billing saves roughly 25%. There is no free plan, but all tiers include a 14-day free trial.
If a Sellfy bill is higher than these rates, the explanation is the tier or the billing period, because nothing is taken per sale. The snapshot describes the annual saving as roughly 25% rather than giving an exact percentage, so this page shows the money instead: $264 against $348 on Starter across a year. Our creator tool cost calculators will set a year of subscription against a year of percentage fees once you put your own sales in.
What Sellfy gives up
The revenue caps are the real cost and they are easy to miss. On our 12 June 2026 check Starter stopped at $10K of annual sales, so a store that grows into its platform pays $79 a month for the same features it had at $29.
Storefront customisation is limited and there is no code access, so the store will look like a Sellfy store. Creators who want a particular look end up embedding the buy button in their own site, which is supported but makes the hosted storefront redundant.
There is no blog and nothing resembling SEO tooling, so Sellfy is a place you send buyers rather than a place that finds them. That matters more here than on a percentage platform, because you are paying the subscription whether traffic arrives or not.
Stripe and PayPal are the only payment gateways. If your audience pays by a method neither supports, there is no third option, and the processor's cut is a separate cost that none of the figures above include.
There is no marketplace, so no part of your traffic comes from the platform. Gumroad charges 30% per sale on its Discover marketplace, verified 1 October 2026, which is a high price for discovery but is a thing Sellfy does not sell at any price.
You pay in a month with no sales, which is the structural weakness of every subscription in this category. Starter at $29 a month is $348 across a year whether you sell $5,000 of products or nothing at all.
Our pricing evidence is from 12 June 2026, four months old, and that is the weakest part of this page. The caps and the annual discount are both the kind of figure a platform revises, so read the current page before prepaying a year.
How Sellfy compares
The three platforms below are the ones weighed against Sellfy, and the axis is a flat subscription against a percentage of sales. Each price is that vendor's own published rate with the date we checked it, and those dates differ, so read them with that in mind. The wider field sits in the digital product platforms category.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| Sellfy | Steady sales plus merchandise in one store | $29/mo Starter, $79/mo Business (June 2026) | Annual sales caps of $10K and $50K force upgrades |
| Payhip | Selling with no fixed monthly cost | Free at 5%, $29/mo at 2% (June 2026) | Plain storefront and almost no SEO tooling |
| SendOwl | Delivering files from your own website | $39/mo Launch, $87/mo Grow (June 2026) | No storefront at all, so you need your own site |
| Gumroad | Low or irregular sales with no subscription | 10% + $0.50 per sale (October 2026) | The percentage never falls as you grow |
What to test in the Sellfy 14-day trial
Our 12 June 2026 check recorded a 14-day trial on all three tiers and no free plan, so the trial is the only way to see the product without paying. Those figures are four months old, so confirm them as step one.
- Check the current prices and the annual sales caps at sellfy.com/pricing. Our $29, $79 and $159 and the $10K, $50K and $200K caps are from June 2026 and the caps are the figure most likely to have moved.
- Work out which tier your last twelve months of sales would have needed. The cap is on sales processed rather than profit, so use gross figures.
- Set the subscription against a percentage platform at your volume. Gumroad's 10% reaches $29 at $290 of monthly sales, verified 1 October 2026, before its $0.50 per sale.
- Build the storefront and look at it honestly. Customisation is limited, and the trial is when to decide whether you will use it or embed the checkout in your own site.
- Upload one real product and buy it, so you see the delivery email and the processor's deduction on a live transaction.
- Test print-on-demand with one design if merchandise is part of the plan, because it is included at every tier and is the thing Sellfy sells that the cheaper platforms do not.
- Decide on the billing period before the trial ends. Starter was $264 billed annually against $348 monthly on our check, a saving of $84, and the cost calculators will total the year with the current rate.
Sellfy questions buyers ask
How much does Sellfy cost per month?
Sellfy has three plans: Starter at $29/month ($22/month annually), Business at $79/month ($59/month annually), and Premium at $159/month ($119/month annually). All plans include 0% transaction fees, unlimited products, digital delivery, subscriptions, print-on-demand, and email marketing. The main differences are revenue caps ($10K, $50K, and $200K annual sales), branding removal (Business+), and cart abandonment tools (Business+).
Does Sellfy have a free plan or free trial?
Sellfy does not offer a free plan. All three paid tiers came with a 14-day free trial on our 12 June 2026 check, giving full access to the platform's features so you can set up a store, upload products and test the checkout. If you need a permanently free option, Payhip was free with a 5% transaction fee when we checked it on 11 June 2026, and Ko-fi Shop was free with a 5% service fee on shop sales, verified 15 June 2026.
Who is Sellfy best for?
Sellfy is built for independent creators who sell a mix of digital products, subscriptions, and merchandise. It works best for creators with an existing audience (social media following, email list, YouTube channel) who drive their own traffic. YouTubers selling merch and digital templates, musicians selling music and branded gear, and artists selling prints and design assets are the most common successful Sellfy users.
Sellfy vs Gumroad: which is better for selling digital products?
It depends on your sales volume. Our 1 October 2026 check of Gumroad recorded 10% plus $0.50 per sale with no monthly fee, which is cheaper for low-volume sellers. Our 12 June 2026 check of Sellfy recorded $29 a month on Starter with 0% transaction fees. Gumroad's 10% reaches $29 at $290 of monthly sales, before its $0.50 per sale, so that is roughly where the two models cross. Gumroad also has a Discover marketplace that can bring you buyers, while Sellfy expects you to drive all your own traffic.
What payment methods does Sellfy support?
Sellfy integrates with Stripe and PayPal only. Through Stripe, your buyers can pay with major credit cards, Apple Pay, and Google Pay. Through PayPal, buyers can use their PayPal balance, credit cards, and local European payment methods like iDEAL and SOFORT. Sellfy does not support other payment gateways. Your earnings are transferred immediately to your Stripe or PayPal account after each purchase.
Is Sellfy good for print-on-demand?
Sellfy's built-in print-on-demand is good for creators who want a simple, unified platform. You upload designs, apply them to products like t-shirts, hoodies, mugs, and phone cases, and Sellfy handles printing and shipping from 11 fulfillment centers. The product customization options are more basic than dedicated POD services like Printful, but the convenience of having it built into your storefront saves time and avoids managing a separate platform.
What are Sellfy's revenue caps and what happens if I exceed them?
Each Sellfy plan has an annual sales cap: Starter at $10K, Business at $50K, and Premium at $200K. If you exceed your plan's cap, Sellfy will prompt you to upgrade to the next tier. For sellers earning over $200K/year, Sellfy offers custom pricing. These caps are based on total sales processed through your Sellfy store, not profit. This is the most commonly overlooked detail in Sellfy's pricing.
Can I use Sellfy with my existing website?
Yes. Sellfy offers three embed options: a buy-now button you can add anywhere on your site, a single product embed with images and description, and a full storefront embed that displays all your products. You can also connect a custom domain to your Sellfy store. Many creators use Sellfy as a checkout and delivery backend while keeping their main website on WordPress, Squarespace, or another platform.
Is Sellfy worth the monthly cost?
Sellfy is worth it once your monthly sales are comfortably past the point where a percentage would cost more than the subscription. On our figures, Starter at $29 a month, verified 12 June 2026, equals Gumroad's 10% cut at $290 of monthly sales, verified 1 October 2026, before Gumroad's $0.50 per sale. Below that, a free platform with a transaction fee costs less; above it, Sellfy's 0% fee saves money every month. The value rises further if its print-on-demand and email tools replace something you pay for separately. Start with the 14-day trial and track your own numbers first.
Can I cancel Sellfy anytime?
Yes. Sellfy subscriptions can be cancelled anytime from your account settings. If you are on a monthly plan, you keep access until the end of your current billing period. If you are on an annual plan, you keep access until the end of your annual term but will not receive a prorated refund for unused months. Your store and products remain accessible for download during the remaining paid period.