Standard
Contact vendor for exact pricing and packaging details.
Plan type: Commercial. Billing period: Custom.
Kit (ConvertKit) Pricing (2026): Every Plan Broken Down
Kit (formerly ConvertKit) starts free — permanently free for up to 10,000 subscribers with unlimited email sends. That's a more generous free tier than Mailchimp (500 contacts), Beehiiv (2,500 subs), or MailerLite (1,000 subs). The Creator plan costs $25/mo for 1,000 subscribers and unlocks automated sequences, the visual automation builder, and third-party integrations. Creator Pro runs $50/mo at 1,000 subscribers and adds subscriber scoring, referral programs, and advanced audience targeting. All plans scale up in price as your list grows.
Kit's pricing structure rewards patience — you can build a substantial newsletter and test your content strategy on the free plan before paying anything. The paid tiers make sense when you need automations that respond to subscriber behavior: purchase triggers, course delivery sequences, lead magnet funnels, or complex tagging workflows. If you're just broadcasting a weekly newsletter with no automation needs, the free plan may serve you for much longer than you expect.
Written by RajatFact-checked by Chandrasmita
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Use this Kit (ConvertKit) pricing page to understand cost structure, usage limits, and where pricing conversations need more detail.
Kit (ConvertKit) Pricing Overview: What Each Plan Costs
The Creator plan at $25/mo (1,000 subs) scales predictably: approximately $49/mo at 5,000 subs, $79/mo at 10,000 subs, $111/mo at 25,000 subs, and $179/mo at 50,000 subs. Creator Pro adds roughly $20–30/mo at lower list sizes and a larger premium at higher counts. Annual billing reduces both plans by around 16%, saving $48–96/year at the base rate. These costs become meaningful compared to alternatives like MailerLite ($9/mo base) or Beehiiv ($39/mo) when your list exceeds 10,000 subscribers.
Kit's Commerce feature lets you sell digital products directly from the platform — no percentage cut on sales, just Stripe's processing fee. This makes Kit a genuine business hub, not just an email tool. Creators selling ebooks, courses, or templates can manage their email marketing, automations, and product delivery from a single dashboard without paying a separate tool like Gumroad or Podia. That consolidation has real value when evaluating Kit's cost against cheaper email-only alternatives.
Free: $0/mo ($0/mo (up to 10,000 subscribers))
Creator: $25/mo ($21/mo billed annually (at 1,000 subs))
Creator Pro: $50/mo ($42/mo billed annually (at 1,000 subs))
Pricing source: official pricing page, verified 2026-03-25.
Read the pricing through your actual needs, not only the packaging language.
Kit (ConvertKit) pricing should be evaluated in the context of content volume, team size, and the commercial metric that drives expansion cost over time.
Pricing pages should help creators understand not just what the vendor charges, but what storage limits, export quality, and feature gating mean for total cost of ownership. Use this page to frame vendor conversations before committing to a plan.
- Clarify whether cost scales by minutes, projects, team members, or another metric.
- Confirm what premium features, storage upgrades, or priority support add to total spend.
- Model pricing against the actual content volume expected over the next 12 months.
ConvertKit Free Plan: What 10,000 Subscribers Gets You
Start on the free plan if you're building your list from scratch or migrating from another platform with under 10,000 subscribers. The free plan covers unlimited broadcasts, subscriber landing pages, and basic segmentation — enough to grow and validate an audience before investing in paid features. Upgrade to Creator ($25/mo) when you need automation: specifically, when you have a lead magnet, course, or product funnel that requires sequences triggered by subscriber actions.
Creator Pro ($50/mo) makes sense for creators running systematic list-growth programs — particularly if you're using a referral program to grow subscribers or running paid ad acquisition that requires Facebook Custom Audience integration. The subscriber scoring feature in Pro is valuable if you have a large, mixed-engagement list and need to re-engage cold subscribers or suppress low-engagement contacts before email deliverability suffers.
Creator Plan ($25/mo): When the Upgrade Makes Sense
Model your cost at your 12-month projected subscriber count, not your current count
Kit's pricing scales with subscribers, and costs can jump significantly between tiers. If you're at 8,000 subscribers growing by 500/mo, you'll hit the 10,000–25,000 band within a year. Model what Creator or Pro will cost at your projected list size in 12 months, not just today's rate, before committing to annual billing.
Confirm you actually need automation before upgrading from free
Kit's free plan is genuinely useful for publishers who broadcast content without behavioral automation. If your workflow is: subscribe → receive welcome email → weekly newsletter, the free plan handles that. Only upgrade to Creator when you need sequences triggered by subscriber actions, purchases, or tags — otherwise you're paying $25/mo for features you won't use.
Evaluate Kit Commerce if you sell digital products
Kit's built-in Commerce feature lets you sell digital products directly with no platform revenue cut beyond Stripe fees. If you're currently using Gumroad (taking 10% on free plan) or Podia for product delivery alongside your email list, consolidating onto Kit Creator may be cheaper overall even if the email plan cost is similar to alternatives.
Check migration support before switching from another platform
Kit's Creator plan includes free migration support from their team, covering subscriber import, sequence setup, and basic automation rebuilding. If you're on Mailchimp, Beehiiv, or MailerLite with complex automations, the free migration assistance meaningfully reduces switching cost. Confirm what the migration covers specifically before starting the process.
Frequently asked questions
How much does Kit (ConvertKit) cost per month?
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Kit costs $0/mo on the free plan (up to 10,000 subscribers), $25/mo on Creator for 1,000 subscribers (scaling up with list size), and $50/mo on Creator Pro for 1,000 subscribers (also scales). Annual billing saves roughly 16–17% on paid plans. All plans include unlimited email sends.
Is ConvertKit's free plan actually free?
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Yes. Kit's free plan is permanently free for up to 10,000 subscribers with unlimited email sends. The limits are on features: you don't get automated sequences, third-party integrations, or the visual automation builder. You get broadcasts, basic subscriber management, and landing pages — enough for a growing newsletter with a simple workflow.
What does the ConvertKit Creator plan include?
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The Creator plan at $25/mo (for 1,000 subscribers) adds unlimited automated email sequences, the visual automation builder, third-party integrations, free migration from another platform, and a free additional team member. It's the minimum plan for creators who need funnels, sequences, or integration with tools like Teachable, Shopify, or Gumroad.
What extra features does Creator Pro add?
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Creator Pro ($50/mo at 1,000 subs) adds advanced newsletter referral systems (powered by SparkLoop), subscriber scoring, Facebook custom audiences, priority support, and unlimited team members. It's built for creators running list-growth programs, paid acquisition, and multi-person editorial teams who need subscriber intelligence beyond basic tagging.
How much does ConvertKit cost for 50,000 subscribers?
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On the Creator plan, 50,000 subscribers costs approximately $179/mo or around $149/mo billed annually. Creator Pro at 50,000 subscribers runs approximately $259/mo. Kit publishes a full pricing calculator on its pricing page where you can enter your exact subscriber count and see current monthly and annual rates for both paid plans.
Does Kit take a percentage of revenue like Substack?
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No. Kit charges a flat monthly fee based on subscriber count — it does not take a percentage of your email revenue, product sales, or paid subscription income. You can sell digital products, memberships, or subscriptions through Kit's Commerce feature and keep 100% minus payment processing fees.
Does ConvertKit offer a free trial on paid plans?
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Kit offers a 14-day free trial on Creator and Creator Pro plans, no credit card required. Given that the free plan already supports 10,000 subscribers, most users can evaluate Kit's core functionality without a trial — the trial is most useful for testing automations, sequences, and integrations before committing to a paid tier.
Is Kit better for creators than Mailchimp at the same price?
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Kit is better for creators who sell digital products and need sophisticated automations and tagging. Mailchimp has more templates and a broader integration library. At comparable price points (both around $13–25/mo for small lists), Kit's automation builder is more intuitive for creator use cases, while Mailchimp better suits e-commerce and small business email marketing.
Sources
Pricing and product details referenced on this page were verified from public sources. Confirm final details directly with the vendor before purchasing.
pricing · verified Mar 25, 2026
Official pricing pageKit (ConvertKit) pricing reference
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