Kajabi pricing: what each plan costs

Use this Kajabi pricing page to understand cost structure, usage limits, and where pricing conversations need more detail.

Kajabi is the most expensive entry point among the course platforms we track, and the reason sits in the model rather than the features. Our 1 October 2026 snapshot records a flat monthly subscription with no transaction fees on any plan.

You pay more up front and nothing per sale.

That trade decides whether Kajabi is cheap or expensive for you, and it is pure arithmetic. A platform taking a percentage of revenue costs little at $500 a month in sales and a great deal at $20,000. Kajabi Basic costs $179/mo at either figure.

Work out your current monthly course revenue, apply a competitor's fee to it, and compare the result with the subscription gap.

Annual billing is the only discount on the card and it is substantial. Basic falls to $143/mo, Growth to $199/mo and Pro to $399/mo, which totals $1,716, $2,388 and $4,788 across a year.

Paying monthly instead totals $2,148, $2,988 and $5,988, so the saving is $432, $600 and $1,200 respectively.

Those annual figures are also the real commitment. Prepaying Basic means $1,716 leaving your account before you have sold a course, which is a different proposition from $179 a month you can stop.

Use the 14-day trial and a month or two of monthly billing before choosing the annual rate.

The steps between tiers are $70/mo from Basic to Growth and $250/mo from Growth to Pro. Our snapshot names per-plan feature limits as what separates them without recording the specific caps, so we do not list them.

Read the product, contact and admin limits off Kajabi's own pricing page, because a cap forces an upgrade regardless of how well the business is doing.

The 14-day trial is short for a platform at this price, and it is full access on all three plans. Two weeks is enough to build one product, publish a landing page and send a test email, which is the right use of it.

It is not enough to validate demand, so treat the trial as a product test and the first paid month as the demand test.

Against the course-only platforms, Kajabi looks expensive and often is. Teachable Starter is $39/mo and Growth $189/mo, Thinkific Basic is $54/mo and Start $109/mo, and Podia Mover is $39/mo with Shaker at $89/mo, all checked in 2026.

Each of those undercuts Kajabi Basic at $179/mo, and each covers less of the surrounding stack.

The honest way to compare is to price the stack rather than the platform. Teachable Starter at $39/mo plus Kit's Creator plan at $33/mo for email totals $72/mo combined, which is still well under Kajabi Basic.

Add a landing page builder and a community tool and the gap narrows. The bundle pays off when you would genuinely use most of it, and not before.

Two head-to-heads cover the decision in detail: Teachable against Kajabi for the transaction-fee question and Kajabi against Thinkific for the course delivery comparison. Kajabi against Podia is the one to read if the all-in-one argument appeals but the price does not.

Full rate cards sit on the Teachable profile, the Thinkific profile and the Podia profile.

The course and membership platforms category lists everything we track, our guide to online course platforms compared covers the field and how to sell online courses covers the work around the tool.

Run your own revenue through the pricing calculators before you commit to a year.

Do not start on Kajabi if you have no audience yet. Basic at $179/mo costs $2,148 across a year before a single sale, and a $39/mo platform plus a separate email tool will validate the same course for a fraction of it.

Come back when there is revenue to protect from transaction fees.

Take Basic at $179/mo once your course revenue is steady enough that a percentage fee elsewhere would cost more than the subscription gap.

Pay monthly for the first two or three months, then move to the $143/mo annual rate and bank the $432 saving once the pattern is clear.

Move to Growth at $249/mo or Pro at $499/mo on a specific limit rather than on growth in general. The feature caps are what separate the tiers, so name the cap you are hitting.

A $250/mo step from Growth to Pro is $3,000 a year and deserves a concrete reason.

Use the 14-day trial on all three plans before choosing between them, since it is full access. Build one product, publish a page and send an email.

If you cannot tell the tiers apart in two weeks of real use, start on Basic and upgrade when something blocks you.