Kajabi Pricing: How Much Does Kajabi Cost in 2026?

Kajabi pricing starts at $149/mo on the Basic plan, $199/mo on Growth, and $399/mo on Pro — all billed monthly. Annual billing saves roughly 20%, bringing Basic down to about $119/mo. Every plan includes courses, email marketing, a website, a community, and 0% transaction fees. A 14-day free trial is available without a credit card, making it easy to test the platform before committing.

Kajabi is the most expensive all-in-one creator platform at its entry tier, but that comparison often ignores what you'd otherwise pay separately for email marketing software, website hosting, a community platform, and an online course tool. For creators who need all of those features under one roof, Kajabi's bundled pricing can be more economical than it first appears — though it's genuinely steep if you only need one or two of those capabilities.

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Use this Kajabi pricing page to understand cost structure, usage limits, and where pricing conversations need more detail.

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Kajabi Pricing Plans: Basic, Growth, and Pro

The Basic plan at $149/mo is designed for solo creators who are just starting to sell digital products. The 3-product limit is the key constraint — if you plan to launch multiple courses, memberships, and coaching programs simultaneously, you'll hit the ceiling quickly. The 1,000 active customer cap is generous for most creators at this stage. The Growth plan at $199/mo is only $50 more per month but unlocks 15 products, 10 admin users, and affiliate marketing — a meaningful jump in capability for a relatively small price increase.

The Pro plan at $399/mo targets teams and high-volume creators with up to 100 products, 25 admin users, and 100,000 active customers. For solo creators or small teams, Pro is likely overkill. Most established Kajabi businesses operate comfortably on Growth. Annual billing transforms the numbers: Basic becomes $1,428/year instead of $1,788/year, saving $360 annually — a discount worth taking if you're committed to the platform for at least 12 months.

Basic: $149/mo ($119/mo billed annually)

Growth: $199/mo ($159/mo billed annually)

Pro: $399/mo ($319/mo billed annually)

Pricing source: official pricing page, verified 2026-03-25.

Read the pricing through your actual needs, not only the packaging language.

Kajabi pricing should be evaluated in the context of content volume, team size, and the commercial metric that drives expansion cost over time.

Pricing pages should help creators understand not just what the vendor charges, but what storage limits, export quality, and feature gating mean for total cost of ownership. Use this page to frame vendor conversations before committing to a plan.

Clarify whether cost scales by minutes, projects, team members, or another metric.
Confirm what premium features, storage upgrades, or priority support add to total spend.
Model pricing against the actual content volume expected over the next 12 months.

What Does Each Kajabi Plan Actually Include?

Choose Basic if you're launching your first one or two offers and want to test whether Kajabi is the right home for your business. The platform's limitations at this tier — 3 products, 1 admin, 1,000 customers — are not constraints you'll encounter in your first six months unless you already have an established audience. The 14-day trial gives you enough time to build and soft-launch before your first payment is due.

Choose Growth if you're beyond your first product, actively building an email list, running promotions, or bringing on team members to help with operations. The affiliate program alone — unavailable on Basic — can pay for the plan upgrade many times over if you have active affiliates. Choose Pro only if you're running a sizable content business with multiple team members, a large course catalog, and tens of thousands of active customers.

Standard

Contact vendor for exact pricing and packaging details.

Plan type: Commercial. Billing period: Custom.

Annual vs Monthly Billing: How Much Can You Save?

Product count fits your roadmap

Before choosing a plan, map out every product you plan to launch in the next 12 months — courses, memberships, coaching packages, podcasts. If you're planning more than 3, Basic will block you. If you're planning more than 15, you'll need Pro. Overbuilding on plan tier early wastes budget; underbuilding forces a mid-year upgrade.

You actually need the bundled tools

Kajabi's value proposition is that it replaces four to six separate SaaS subscriptions. If you already have a thriving email setup on ConvertKit and a community on Circle, you're paying for features you won't use. Kajabi makes the most sense when you're willing to migrate everything into one platform — that consolidation is where the ROI lives.

Annual billing is worth committing to

At Basic, annual billing saves $360/year. At Growth, it saves $480/year. At Pro, the savings exceed $960/year. If you're confident Kajabi meets your needs, pay annually from the start. If you're uncertain, use the monthly plan for two or three months to validate the platform before locking in for 12 months.

Understand the customer limit distinction

Kajabi's 'active customer' limit refers to members who have purchased at least one of your products — it's not your total email subscribers or site visitors. Many creators confuse this and assume they'll hit the limit quickly. In practice, your active customer count grows more slowly than your email list, making the caps less restrictive than they appear.

Check whether the trial covers your launch timeline

The 14-day trial is real and functional — you can take payments during it. But it's short. If you're planning to spend week one setting up and week two building content, you may not get enough time to test the full customer experience. Consider starting the trial when you have two to three hours per day to dedicate to setup, not during a busy period.

Frequently asked questions

How much does Kajabi cost per month?

Kajabi costs $149/mo on the Basic plan, $199/mo on Growth, and $399/mo on Pro when billed monthly. Annual billing reduces these to roughly $119, $159, and $319 per month respectively. All plans include a 14-day free trial with no credit card required at signup.

Does Kajabi take a transaction fee?

No. Kajabi charges 0% transaction fees on all plans, including the Basic tier. You keep all revenue from course and membership sales. Payment processing fees from Stripe or PayPal still apply (typically 2.9% + 30¢ per transaction), but Kajabi itself does not take a cut.

What is included in Kajabi Basic?

Kajabi Basic ($149/mo) includes 3 products, 1 website, 1 admin user, unlimited landing pages, email marketing, a community, and up to 1,000 active customers. It covers courses, coaching, podcasts, and memberships. The primary limitation is the 3-product cap and single admin seat.

What does Kajabi Growth add over Basic?

Kajabi Growth ($199/mo) raises the limit to 15 products and 10,000 active customers. It adds 10 admin users, affiliate program access, advanced automations, and removes Kajabi branding from emails. For creators scaling past their first few offers, Growth is the natural next step.

Is there a free version of Kajabi?

Kajabi does not offer a permanent free plan. It provides a 14-day free trial on all paid plans. During the trial you can build products, set up your website, and even make sales. After 14 days, a paid plan is required to keep your content live and accessible to students.

Can I switch between Kajabi plans anytime?

Yes. You can upgrade or downgrade your Kajabi plan at any time. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of your current billing cycle. If you downgrade below your current product count, existing products are not deleted but some may become inaccessible.

Does Kajabi offer a discount for nonprofits or educators?

Kajabi does not publish a standard nonprofit or educator discount. Occasionally Kajabi runs promotional offers for new accounts. The most reliable way to reduce cost is annual billing, which saves approximately 20% compared to monthly rates across all three plan tiers.

How does Kajabi pricing compare to Teachable?

Kajabi's entry plan ($149/mo) is significantly more expensive than Teachable's Basic ($39/mo). However, Teachable charges 5% transaction fees on Basic and requires separate tools for email and community. Kajabi bundles all of these with 0% fees, which can make it cost-competitive for established creators.

Sources

Pricing and product details referenced on this page were verified from public sources. Confirm final details directly with the vendor before purchasing.

pricing · verified Mar 25, 2026

Official pricing page

Kajabi pricing reference

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