GoTo Webinar Pricing (2026): Per-Organizer Costs, Plan Tiers, and What You Actually Get

GoTo Webinar charges $49/mo for Lite (250 attendees), $99/mo for Standard (500 attendees), $199/mo for Pro (1,000 attendees), and $399/mo for Enterprise (3,000 attendees). All plans are priced per organizer and billed annually. There is no monthly billing option and no free plan. The prices listed are the annual equivalent monthly cost — you pay the full year upfront.

GoTo Webinar does not have a free plan. It offers a 7-day free trial on paid plans, which gives you full access to features at the tier you select during trial. After 7 days, billing begins on your annual plan. There is no ongoing free tier. This distinguishes GoTo Webinar from Zoho Webinar (free plan, 25 attendees) and Livestorm (free plan, 30-minute sessions) — GoTo requires financial commitment from day one beyond the trial window.

GoTo Webinar is billed annually only — there is no monthly billing option on any plan. You pay the full year upfront at the monthly-equivalent rates listed. This means a Standard plan commitment is $99 x 12 = $1,188 paid at once. For teams running occasional or seasonal webinars, this annual commitment structure is a significant cost consideration compared to alternatives like Demio or Livestorm that offer monthly billing options.

GoTo Webinar Lite ($49/mo) supports 250 attendees and includes core features: polls, Q&A, recording, and reporting. Standard ($99/mo) increases capacity to 500 attendees and adds features like video sharing from panelists, more customizable registration pages, and advanced analytics. The $50/mo jump is justified primarily by attendee count, not feature access — if your webinars stay under 250 attendees, Lite covers most use cases.

GoTo Webinar Pro supports up to 1,000 attendees per session at $199/mo (billed annually). It includes all Standard features plus additional presenter tools, video sharing from multiple panelists, and more detailed post-webinar analytics. Pro is aimed at mid-market companies running large-scale demand generation webinars, partner events, or customer training programs where 500–1,000 registrants per session is a realistic expectation.

GoTo Webinar Enterprise supports up to 3,000 attendees at $399/mo (billed annually). It includes all Pro features plus dedicated customer success support, priority phone support, advanced security controls, and custom branding options. Enterprise is designed for large organizations running major virtual events, corporate all-hands webinars, or training programs at scale. For audiences above 3,000, GoTo Webinar offers custom pricing through their sales team.

GoTo Webinar Lite ($49/mo, 250 attendees) is comparable in price to Zoom Webinars' entry-level add-on. Zoom Webinars is an add-on to an existing Zoom account, starting around $79/mo for 500 attendees. GoTo Webinar includes more webinar-specific features out of the box — detailed registration forms, automated follow-up emails, advanced polling — whereas Zoom Webinars leverages Zoom's familiar interface but is less purpose-built for webinar workflows.

GoTo Webinar pricing is per organizer — each person who needs to schedule and host webinars independently requires their own seat. If two team members need to run simultaneous webinars, you pay for two organizer seats at the applicable plan rate each. Attendees join for free and do not require seats. For teams with multiple active presenters, the per-organizer cost model adds up quickly compared to flat-rate team pricing from tools like BigMarker.