Assignment header
The essentials your team needs before they touch the work.
- Assignment
- e.g. Edit + clip the Acme integration video
- Assigned to
- e.g. Sam (editor)
- Goal in one sentence
- e.g. A retention-optimized 9-minute video plus 3 clips
Every back-and-forth with your editor costs a day. This brief template hands your team the goal, references, and exact deliverables up front, so work comes back closer to right on the first pass instead of the third.
State the one goal. Write the single outcome this work should achieve in one sentence. A clear goal lets your team make good calls without you.
Attach real references. Link examples of what 'good' looks like — past videos, style refs, a competitor you admire. Show, don't just describe.
Specify each deliverable. List every output with its exact spec: length, aspect ratio, platform, and file format. Vague specs cause re-exports.
Set the deadline and review. Give a firm due date and say how feedback will be delivered, so the first draft lands with time to revise.
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The essentials your team needs before they touch the work.
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The goal in one sentence, reference examples showing what 'good' looks like, the exact deliverable specs (length, aspect ratio, format), brand assets to use, a list of things to avoid, and a firm deadline. The more specific the brief, the fewer revision rounds you'll need.
Front-load clarity. Most revisions come from vague briefs, so investing ten minutes in references and precise specs up front usually saves a full feedback cycle later. Showing examples beats describing what you want.