If you can't remember which posts actually performed, you keep guessing. This tracker gives every piece of content one row — platform, format, the metric that matters, and a verdict — so your next content decision is based on evidence, not vibes.
Log content as it ships. Add a row the day each piece publishes. Capturing it live is the only way the tracker stays complete.
Pick one primary metric per format. Choose the metric that defines success for each format — watch time for video, saves for carousels, replies for email — and track that consistently.
Score each piece. After a week, mark each piece Win, OK, or Cut against your baseline so the patterns surface quickly.
Review the format summary monthly. Once a month, roll up by format and double down on whatever consistently lands in the Win column.
Here's a preview. Unlock the free download to get all 3 sections (2 more below).
One row per piece, across every platform. This is your searchable record of what you've shipped and how it did.
| Date | Platform | Format | Title / hook | Reach | Engagement rate | Conversions | Verdict |
|---|---|---|---|---|---|---|---|
| 2026-06-04 | Reel | The 3-folder editing system | 61,000 | 6.9% | 84 saves | Win | |
| 2026-06-06 | Newsletter | Why I stopped posting daily | 9,200 | 42% open | 31 clicks | OK |
More free templates creators use alongside this one.
Not all content is worth what it costs you. This tracker puts the hours and dollars each piece takes next to the reach, leads, and revenue it returns, so you can stop pouring effort into formats that look busy but never pay off.
Engagement rate is the number brands judge you on, and most creators calculate it wrong. This worksheet gives you the right formula for each platform, a per-post calculator, and a benchmark column so you know whether your rate is actually strong.
YouTube Studio buries the metrics that actually drive the algorithm. This dashboard pulls impressions, CTR, average view duration, and retention into one row per video so you can see exactly why a video took off or stalled.
Don't compare raw numbers across platforms — compare each piece to that platform's own baseline. Use engagement rate and a simple Win/OK/Cut verdict so a strong TikTok and a strong email are both flagged as wins despite very different raw counts.
Give most short-form content about a week and long-form like YouTube around 28 days. Scoring too early rewards initial spikes over the steady performers that actually compound.
