You can't improve what you haven't measured. This audit walks your entire catalog piece by piece, scoring performance and tagging a clear next action — so your archive becomes an asset instead of clutter.
Inventory everything. List every published piece with its URL, format, and publish date so nothing in the catalog is missed.
Pull the numbers. Add each piece's key metric — views, watch time, or conversions — so decisions rest on data, not gut.
Score relevance. Rate how well each piece still fits your current pillars and audience, separate from raw performance.
Assign a verdict. Give every row one action: keep, update, repurpose, or retire — then queue the updates and repurposes.
Here's a preview. Unlock the free download to get all 3 sections (2 more below).
One row per published piece. Score honestly, then assign a single clear next action.
| Piece / URL | Platform | Published | Key metric | Relevance (1-5) | Verdict |
|---|---|---|---|---|---|
| How I plan a month in 2 hours | YouTube | 2025-09-01 | 42k views | 5 | Repurpose |
| Old camera review (discontinued) | YouTube | 2024-02-10 | 3k views | 1 | Retire |
More free templates creators use alongside this one.
Your best content doesn't expire — it gets forgotten. This tracker keeps your evergreen pieces visible, flags when each one needs a refresh, and schedules re-promotion so your archive keeps earning views.
Posting without reviewing is just guessing on repeat. This monthly review forces a 30-minute look back at what you published, what performed, and what you'll change — turning every month into a deliberate experiment.
One pillar piece should fuel ten. This matrix maps every long-form asset to the short clips, posts, threads, and emails it can become — so you stop creating from scratch and start multiplying what already works.
Once or twice a year for most creators. An annual audit is enough to catch outdated pieces and surface repurposing opportunities without becoming a chore that pulls you away from creating.
Not automatically. First decide whether a weak piece can be updated or repurposed. Retire it only if it's outdated, off-brand, or actively misleading — otherwise an archive or refresh is usually the better call.
