Client reporting is a seat-and-profile problem, not an insight problem. Metricool prices by brand count: Starter is $20/mo ($16.67/mo billed annually), Advanced $53/mo ($43.58/mo billed annually), and bigger rosters are quoted. Iconosquare prices by seat and profile: Launch is $39/mo for one user and ten profiles, Scale $83/mo for three users and thirty. Pallyy Agency at $99/mo covers ten social sets. Count your client brands first; it decides the bill. If you want to narrow the field further, run a side-by-side comparison between your top picks or browse the full creator software directory for options outside this category. Every listing is scored using the same review methodology.
Editorial policy: How we review software · How rankings work · Sponsored disclosure
8 best for small business highlighted below, plus 1 more in this category.
Published price means the vendor states a figure; quote only means it does not. The best-fit line is each tool’s own authored sentence, not a description of its deployment model.
| Tool | Published price | Pricing model | Deployment | Free trial | Best for | Review |
|---|---|---|---|---|---|---|
 Chartable | $0/mo | Free plan + paid tiers | Cloud | Yes | Chartable was best for independent and mid-size podcasters who wanted free or affordable chart tracking, marketing attribution via SmartLinks, and cross-platform analytics. | Read review |
 Iconosquare | $0 (one user, two profiles) | Per-profile | Cloud | Yes | Reports you send to a client or a manager | Read review |
 Metricool | $0 (1 brand, 20 posts a month) | Flat rate, not per channel | Cloud | Yes | Scheduling plus analytics, several brands | Read review |
 Podkite | $0 (one podcast, 6 Kitelinks/mo, 30 days of data) | Free plan + paid tiers | Cloud | Yes | Chart rankings and marketing attribution, not downloads | Read review |
 Podtrac | $0 (IAB-certified downloads, demographics, rankings) | Freemium | Cloud | Yes | Any show that sells or plans to sell sponsorship | Read review |
 Social Blade | $0 (public stats, adverts shown) | Free + premium | Cloud | Yes | Public research on channels you do not own | Read review |
 TubeBuddy | $0 (no time limit, with feature limits) | Free plan + paid tiers | Cloud | Yes | Thumbnail tests and bulk work inside YouTube Studio | Read review |
 vidIQ | $0 (limited keyword searches, no time limit) | Free plan + paid tiers | Cloud | Yes | Keyword research on a single YouTube channel | Read review |
 Tubular | quote only | Custom quote | Cloud | No | Organisations, not individual creators | Read review |
Showing 9 of 9
Free plan + paid tiers · Cloud · Free trial
Chartable was a podcast analytics platform that tracked chart rankings, SmartLinks for attribution, and audience growth across Apple Podcasts, Spotify, and other directories. Acquired by Spotify in 2022, Chartable shut down as a standalone service in December 2024. Its features were partially absorbed into Spotify's Megaphone platform. New users cannot sign up.
Per-profile · Cloud · Free trial
Iconosquare is a social media analytics and management platform that provides detailed performance tracking, scheduled reporting, hashtag analysis, and competitive benchmarking for Instagram, Facebook, Twitter/X, LinkedIn, and TikTok. It serves creators, agencies, and brands who need analytics depth beyond what native platform tools provide. Free plan available; paid plans start at $39/month.
Free plan + paid tiers · Cloud · Free trial
Metricool is a <a href="/categories/social-media-scheduling">[social media scheduling](/categories/social-media-scheduling)</a> and analytics platform that lets creators plan, publish, and track content across 10+ social networks from one dashboard. Its standout feature is built-in competitor analysis and detailed analytics at prices well below [Hootsuite](/software/hootsuite) and <a href="/software/sprout-social">[Sprout Social](/software/sprout-social)</a>. A free plan with 50 posts/month makes it easy to test.
Free plan + paid tiers · Cloud · Free trial
Podkite is a podcast analytics platform that tracks chart rankings on Apple Podcasts and other directories, aggregates reviews and ratings across platforms, and provides Kitelinks for marketing attribution. It acts as the primary <a href="/software/chartable">[Chartable](/software/chartable)</a> replacement for chart tracking since Chartable's shutdown. Free plan available; paid plans start at $7/month.
Freemium · Cloud · Free trial
Podtrac is a podcast analytics platform that provides IAB-certified download measurement, audience demographics, and industry rankings. It acts as the industry standard for podcast traffic measurement, used by both independent podcasters and large publishers. The core measurement service is free; the Grow Your Show plan costs $20/month.
Free + premium · Cloud · Free trial
Social Blade is a cross-platform <a href="/categories/creator-analytics">[creator analytics](/categories/creator-analytics)</a> tool that tracks public statistics for YouTube, Twitch, Instagram, Twitter/X, TikTok, and Facebook. It provides subscriber/follower counts, growth charts, earnings estimates, and competitor comparisons. Free public stats are available for anyone; premium plans start at $3.99/month for advanced data and ad-free browsing.
Free plan + paid tiers · Cloud · Free trial
TubeBuddy is a YouTube-certified browser extension and channel management toolkit that plugs directly into YouTube Studio. It helps YouTubers find keywords, A/B test thumbnails and titles, bulk-edit video metadata, and analyze competitors. All without leaving YouTube. Plans start at $3.50/month with a free tier available.
Free plan + paid tiers · Cloud · Free trial
vidIQ is a YouTube growth and analytics platform that helps creators find keywords, optimize video metadata, track competitors, and generate content ideas using AI. It works primarily through a Chrome extension that overlays data directly onto YouTube. Over 2.8 million creators use it. Plans range from free to $199/month, with the most popular Boost plan at $49/month.
Custom quote · Cloud
Tubular Labs is an enterprise video intelligence platform that tracks video performance, audience behavior, and competitive data across YouTube, Facebook, Instagram, Twitch, and TikTok. It serves brands, agencies, and media companies who need deep cross-platform video analytics. Pricing is custom and typically starts at $1,000+/month. No free plan is available.
Metricool if you count clients in brands. Advanced covers a wider roster at $53/mo, with larger ones quoted. Iconosquare if you need several people inside the tool, since Scale at $83/mo covers three users and Excel at $139/mo covers six with unlimited profiles.
Exportable branded reports sit on the mid tiers of most of these, and Iconosquare's 14-day trial needs no card, so test the export with a real client's data first. Verify the specific template on the vendor's trial rather than from a feature list.
Usually, because client rosters change slowly. Metricool's annual rate saves roughly 17%, Iconosquare's up to 17%, and Pallyy's about 20%. Pay monthly only while you are still deciding which tool your team will settle on.
New reviews, repriced plans and fresh comparisons in creator analytics, as we publish them.
Read our buyer guides for deeper editorial takes, check the glossary when a term needs clarifying, or explore pricing calculators to model costs before committing.
Back to the creator analytics overview, see free tools, see for beginners, or see for youtube. You can also compare tools head to head.
