Stan Store pricing: Creator and Creator Pro

Stan charges no transaction fees on either plan, so you keep 100% of each sale apart from standard payment processing.

Stan Store charges a subscription and nothing that scales with revenue in our verified snapshot. Creator is $29/mo and Creator Pro $99/mo.

For a creator selling steadily, a flat fee is the cheaper shape, because a percentage platform takes more every time a product sells well.

That makes the break-even arithmetic the most useful thing on this page. Gumroad takes 10% plus $0.50 per direct sale and charges no subscription, checked 1 October 2026.

Stan Store Creator at $29/mo is cheaper than that fee once your monthly sales clear roughly $290, and more expensive below it. Work out your own figure before choosing between the two models.

Our snapshot records the model as a flat monthly subscription and does not record a transaction fee. That absence is not proof there is none, so confirm on Stan's own pricing page what it takes per sale.

Your payment processor's cut sits on top in either case and belongs in the same calculation.

Annual billing saves a fifth on the lower plan and a quarter on the upper one. Creator at $300 for the year compares with $348 paid monthly, so it saves $48. Creator Pro at $948 compares with $1,188 paid monthly and saves $240.

Both arrive as a single payment rather than a reduced monthly charge, which is the most common source of an unexpected amount on a statement.

The step from Creator to Creator Pro is $70/mo, or $648 across a year on the annual rates. Our snapshot does not record what the upper plan adds, so we do not list it.

The question to answer on Stan's pricing page is narrow: which Creator Pro capability would you use next month, and what would going without it cost you.

The 14-day trial is the right length for a store rather than for a business. Two weeks will tell you whether the checkout, the product pages and the mobile layout work for your audience.

It will not tell you whether people buy, so expect the first paid month to be the real test and budget $29 for it.

The free alternatives are real and worth pricing. Linktree publishes a $0 tier with Starter at $8/mo and Pro at $15/mo, checked 6 October 2026, and Beacons a $0 tier that carries a 9% fee on sales, checked 12 June 2026.

Both cover the link-in-bio page itself. The 9% figure matters: on $500 of monthly sales it totals $45, which is more than Stan Store Creator.

Three head-to-heads cover the decision: Gumroad against Stan Store for the subscription versus per-sale question, Linktree against Stan Store for whether you need a store at all, and Stan Store against Beacons for the closest like-for-like.

Full rate cards sit on the Gumroad profile, the Linktree profile and the Beacons profile. The link in bio tools category covers the page-only options and digital product platforms covers the selling-first ones.

Our guide to link in bio tools sets out the field and how to sell digital products covers the work around the platform. Put your monthly sales figure through the pricing calculators before you choose between a flat fee and a percentage.

Use the 14-day trial to run a test purchase, not to browse templates. Build the page, list the product you sell and buy it from your own phone. Checkout is what you are paying $29/mo for, and two weeks is enough to judge it.

Take Creator at $29/mo once you are selling, or close to it. At roughly $290 of monthly sales it already costs less than a 10% per-sale platform would, and the flat rate stops the bill growing as the product does well.

Stay on a free link page if you have not made a first sale. Linktree's $0 tier covers the page, and a per-sale platform charges nothing until money moves.

That ordering risks less than $348 a year on a store with no traffic behind it yet.

Move to Creator Pro at $99/mo only against a named feature. The step costs $648 a year more on the annual rates, and because both plans are flat rates, sales growth alone never forces the upgrade.