mmhmm review: $10 a month, now called Airtime
mmhmm now trades as Airtime, and it sells one subscription plus a one off camera. Our check of mmhmm.app on 10 June 2026 recorded Airtime Creator at $12 a month, or $10 billed annually, and Airtime Camera at $20 as a one time purchase, with a 14 day trial and no permanent free plan. Four months old.
The short answer
Buy mmhmm Buy Airtime Creator if you present on camera often and want to sit beside your slides rather than behind them. It was $12 a month, or $10 billed annually, when we checked mmhmm.app on 10 June 2026, which is $120 across a year on the annual rate.
Skip it if you need a recorder with a share link and nothing more. There is no permanent free plan here, so a quiet month still costs $10 on the annual rate, while Loom's Starter plan was free on 1 October 2026 and its Business seat was $18 per user a month.
Where mmhmm fits
mmhmm fits the person who presents rather than the person who records. It puts you alongside your slides and your screen instead of behind them, and it feeds that composition into a conference call through a virtual camera as well as into a recording.
The product has been renamed, which matters when you go looking for the price. Our 10 June 2026 check found the plans listed as Airtime Creator and Airtime Camera on mmhmm.app, so expect the Airtime name on the current rate card and the mmhmm name on older coverage.
Airtime Creator was $12 a month, or $10 billed annually, on that check. The rate is flat rather than per seat, so the price does not move with how many people watch, and twelve months is $144 monthly or $120 prepaid.
The annual discount is small in absolute terms and easy to work out: $12 against $10 is $2 a month, which is $24 across a year. That is the whole saving, so prepaying here is a convenience decision more than a cost decision.
Airtime Camera was recorded as a separate $20 one time purchase rather than a subscription. If you want the virtual camera for live calls as well as the recording suite, the first year on the annual rate is $120 plus $20, which is $140, and the second year returns to $120.
Education sits outside all of that. Our check recorded a free year for teachers and students by application, with no figure attached, so this page states none. The 14 day trial was recorded as full access to all features with no credit card required.
Against the alternatives this is a narrow tool at a low price. Loom Business was $18 per user a month, verified 1 October 2026, with a free Starter plan. Tella Pro was $19 a month, verified 11 June 2026. ScreenPal Solo Deluxe was $4 a month, or $3 billed annually, verified 13 June 2026. These mmhmm figures are from 10 June 2026 and have not been checked since, which makes them four months old, and a rebrand is exactly the moment a rate card changes. The screen recording software category holds the alternatives.
mmhmm pricing
mmhmm, now Airtime, prices one flat subscription and sells the virtual camera separately. The figures below come from our check of mmhmm.app on 10 June 2026 and have not been checked since, so confirm them, particularly given the rename.
| Plan | Price | What it adds |
|---|---|---|
| Free trial | $0 for 14 days | Full access to all features, no credit card required |
| Airtime Creator | $12/mo | $10/mo billed annually. The recording and presentation suite. $144 or $120 a year |
| Airtime Camera | $20 one-time | One time purchase, no subscription. The virtual camera for live calls |
| Education | Free | A free year for teachers and students, by application |
There is no seat meter and no usage meter, so the bill is short. Four things set it:
- Billing period. Creator was $12 monthly against $10 annually on our June 2026 check, a difference of $24 across a year.
- Whether you want the virtual camera for live calls, which was a separate $20 one time purchase rather than part of the subscription.
- How many people need it. The rate is flat per person rather than per seat on a team plan, so five people on the annual rate is $50 a month.
- Whether you qualify as a teacher or student, because our check recorded a free year by application with no price attached.
mmhmm pricing against the screen recording tools
At $10 a month on annual billing this is cheap for what it does and it does one thing. Loom Business was $18 per user a month, verified 1 October 2026, and carries a free Starter plan that mmhmm has no answer to. Tella Pro was $19 a month, verified 11 June 2026, and is the tool to price when the recording is the finished product. ScreenPal Solo Deluxe was $4 a month, or $3 billed annually, verified 13 June 2026, and includes an editor. None of the three puts you beside your slides on a live call, which is what the $10 is for. The Loom date is more recent than the others.
mmhmm billing terms worth knowing
The absence of a free plan is the term that bites, because access stops when the subscription does.
- Free plan
- None. A 14 day trial with full access and no card required, as of 10 June 2026.
- Airtime Creator monthly
- $12 per month, which is $144 across a year.
- Airtime Creator annual
- $10 per month, which is $120 across a year.
- Annual saving
- $2 a month, which is $24 across a year.
- Airtime Camera
- $20 as a one time purchase, with no subscription attached.
- First year with the camera
- $120 on the annual rate plus $20, which is $140.
- Check date
- 10 June 2026. Not checked since, and the product has been renamed, so confirm before subscribing.
mmhmm (now rebranded as Airtime) offers a straightforward pricing structure. Airtime Creator costs $10/month billed annually or $12/month billed monthly. Airtime Camera is a separate one-time purchase of $20. New users get a 14-day free trial with full access to all features, no credit card required. Teachers and students can apply for a free year.
If the current Airtime rate card differs from the figures above, the rate card is right and this page is four months behind a rename. Our creator tool cost calculators will total a year of presentation tooling once you have today's numbers.
What mmhmm gives up
You give up the free tier. Cancelling means losing access rather than dropping to a limited plan, so the recordings you want to keep have to be exported before the subscription lapses.
You give up machine headroom. The composition work runs locally and it is heavy, so an older laptop will feel it, and that is worth testing inside the 14 day trial rather than after.
You give up simplicity. There is a learning curve in the layouts, the slide handling and the virtual camera setup, and a tool you have to learn is a tool you will drop if you present rarely.
You give up reliable slide import. Imports from PowerPoint and Keynote can be slow and occasionally awkward, which matters if your deck changes shortly before you present.
You give up integration breadth. The connections are with video conferencing and streaming rather than with the tools where async work lives, so this does not slot into a chat or project workflow the way a share-link recorder does.
You give up a bundled camera. The virtual camera was a separate $20 purchase on our June check, so the real first year cost of the full product on the annual rate is $140 rather than $120.
Our pricing evidence is from 10 June 2026 and that is the weakest part of this page, more so here than elsewhere because the product has changed name since the figures were first set. Four months is long enough for the Airtime rate card to have moved, so verify before you buy.
How mmhmm compares
The three tools below are the ones weighed against mmhmm, and the axis is presentation polish against speed of sharing. Prices are each vendor's own published rates with the date we checked them, and those dates differ. The wider field sits in the screen recording software category.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| mmhmm | Presenting beside your slides, live and recorded | $12/mo Creator ($10 annually), camera $20 one-time (June 2026) | No free plan, and it is heavy on the machine |
| Loom | Quick async recordings with a share link | Free Starter, $18/user/mo Business (Oct 2026) | No presentation composition or virtual camera |
| Tella | Recordings that are the finished product | $19/mo Pro (June 2026) | No permanent free plan either |
| ScreenPal | Cheap recording with an editor attached | Free, $4/mo Solo Deluxe ($3 annually) (June 2026) | Dated interface, no presenter composition |
What to test in the mmhmm trial
Our 10 June 2026 check recorded a 14 day trial with full access and no card required. Confirm that first, because the figure is four months old and the product has since been renamed to Airtime.
- Check the current Airtime rates and trial terms on mmhmm.app. Our figures are from June 2026, the name has changed, and this is the step not to take on trust.
- Join a real call with the virtual camera running and watch what your machine does. Resource use is the most common reason people stop using this.
- Import the deck you present from, not a sample one, and time the import.
- Record one async presentation end to end and send it to someone, so you see the hosted player as a viewer does.
- Count how often you present. At $10 a month on annual billing, which is $120 across a year, the tool has to be used more than monthly to earn that.
- Decide whether you need the virtual camera at all. It was a separate $20 one time purchase, so the full first year on the annual rate is $140.
- If you are a teacher or a student, apply for the free year before paying, and use the cost calculators to total the alternatives if the application fails.
mmhmm questions buyers ask
How much does mmhmm cost per month?
mmhmm (now Airtime) costs $12/month on a monthly plan or $10/month when billed annually for Airtime Creator, the full recording and presentation suite. Airtime Camera, the virtual camera for live calls, is a separate one-time purchase of $20. There's a 14-day free trial with full access and no credit card required. Teachers and students can apply for a free year.
Does mmhmm have a free plan?
No permanent free plan. mmhmm offers a 14-day free trial with unrestricted access to all features: no watermarks, no recording limits, no credit card needed. After that, you need to subscribe to keep using it. This is different from Loom, ScreenPal, and Zight, which all offer limited free tiers you can use indefinitely.
Who is mmhmm best for?
mmhmm is best for people who regularly present on video calls or record async presentations where appearing alongside your slides matters: think educators, sales professionals, trainers, and team leads who share walkthroughs. It's overkill if you just need quick screen recordings with a share link. The virtual camera feature is the main differentiator; if you don't present live, you're paying for a capability you won't use.
mmhmm vs Loom: which is better?
Different tools for different jobs. mmhmm is built for presentations. You appear alongside slides and screen content with polished layouts and a virtual camera for live calls. Loom is built for quick async recordings: hit record, share a link, get AI summaries and viewer analytics. Choose mmhmm if presentation quality matters. Choose Loom if speed and sharing simplicity matter. Loom also has a free plan; mmhmm does not.
What does mmhmm integrate with?
mmhmm integrates with Zoom, Google Meet, Microsoft Teams, Webex, FaceTime, Twitch, and YouTube Live through its virtual camera. It imports slides from PowerPoint and Keynote. However, it doesn't integrate with productivity tools like Slack, Notion, or Jira the way Loom does. The integration story is strong for video calls but limited for async workflow tools.
Is mmhmm good for recording product demos?
It can work, but Tella or Loom might be better fits. mmhmm excels when you want to appear alongside your content in a polished presentation format. For product demos specifically, Tella is purpose-built with features like auto-zoom, chapter markers, and custom branding. Loom is faster for quick walkthroughs. mmhmm is the pick if your demos involve slide decks and you want the 'presenter next to content' look.
What are mmhmm's export and sharing options?
mmhmm exports recordings as MP4 files and also generates shareable links hosted on mmhmm's platform. The hosted version is interactive. Viewers can adjust the slide view, presenter visibility, and translucency as they watch. This interactive sharing is unique to mmhmm and genuinely useful for longer presentations where viewers might want to focus on slides vs. the presenter at different points.
Can teams use mmhmm together?
Yes, but the collaboration features are more limited than Loom's. mmhmm supports collaborative recording where two people present side-by-side in one video. However, it doesn't offer shared video libraries, team-wide viewer analytics, or the kind of workspace features Loom provides. mmhmm works best as a personal tool that team members each use individually, rather than a team-wide video platform.
Is mmhmm worth the money?
At $10-$12/month, mmhmm is worth it if you present on video calls at least a few times per week or record async presentations regularly. The virtual camera and presentation overlay are things you genuinely can't get from basic screen recorders. If you present once a week or less, the math gets harder: especially since there's no free plan to fall back on during slow periods. Try the full 14-day trial on real projects before deciding.
Can I cancel mmhmm anytime?
Yes. Monthly subscribers can cancel anytime and keep access through the end of the billing period. Annual subscribers can cancel but won't receive a prorated refund: your access continues until the annual term ends. Since there's no free tier, canceling means losing access entirely, so make sure you export any recordings you want to keep before your subscription lapses.