Metricool Pricing (2026): Free, Starter and Advanced Compared
Metricool has a Free plan, Starter at $20/mo ($16.67/mo billed annually), Advanced at $53/mo ($43.58/mo billed annually) and a Custom plan.
Free manages 1 brand with 20 scheduled posts a month. Paid plans add more brands, unlimited publishing and deeper competitor analysis.
To see how this pricing stacks up, open a head-to-head comparison against the closest competitor or browse the full software directory for more options.
Metricool plans and prices at a glance
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0/mo | Not listed |
| Starter | $20/mo | $16.67/mo billed annually |
| Advanced | $53/mo | $43.58/mo billed annually |
| Custom | Custom | Not listed |
Free manages 1 brand with 20 scheduled posts a month. Paid plans add more brands, unlimited publishing and deeper competitor analysis.
Starter covers up to 10 brands with unlimited publishing and competitor analysis for up to 100 accounts, which is enough for most solo creators and small agencies.
Advanced covers up to 50 brands and adds team management, post approval and full Twitter/X analytics.
The Custom plan adds white labeling and a dedicated account manager. Annual billing saves about 17% on both paid plans.
Pricing source: official pricing page, verified 2026-10-06.
Which Metricool plan fits your workflow
Stay on Free if you manage one brand and post fewer than 20 times a month.
Choose Starter once you schedule more often or manage several brands. Choose Advanced if you need approvals or team roles.
What to check before you pay for Metricool
How many posts do you schedule?
Free allows 20 scheduled posts a month. Starter removes the limit.
How many brands do you manage?
Starter covers up to 10 brands and Advanced up to 50.
Do you need approvals?
Post approval and team management are Advanced features.
Model your expected costs with our pricing calculators, or see how we review software for the full evaluation framework we use across every tool in the directory.
Frequently asked questions
How much does Metricool cost?
Metricool has a Free plan, Starter at $20/mo ($16.67/mo billed annually), Advanced at $53/mo ($43.58/mo billed annually) and a Custom plan.
Is Metricool free?
Yes. The Free plan covers 1 brand with 20 scheduled posts a month.
What does Metricool Advanced add?
Advanced adds up to 50 brands, team management, post approval and full Twitter/X analytics.
Does Metricool offer white label?
White labeling is included in the Custom plan.
Sources
Pricing and product details referenced on this page were verified from public sources. Confirm final details directly with the vendor before purchasing.
pricing · verified Oct 6, 2026
Official pricing pageMetricool pricing reference