MailerLite Pricing (2026): Free Plan, Paid Tiers, and Real Costs at Scale
MailerLite's free plan covers 1,000 subscribers with 12,000 email sends per month, making it the most generous free tier of any major email marketing platform. All paid plans charge based on active subscribers only, not total contacts including unsubscribed.
MailerLite's pricing is the clearest cost argument it makes against Mailchimp, Kit, and most other email platforms. At 10,000 subscribers, Growing Business costs roughly $64/mo compared to Mailchimp Standard at $135/mo: a $71/mo difference that adds up to over $850/year.
To see how this pricing stacks up, open a head-to-head comparison against the closest competitor or browse the full software directory for more options.
MailerLite Pricing Overview: All Three Plans
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0/mo | Not listed |
| Comfort | $12/mo | $10.80/mo billed annually |
| Power | $25/mo | $22.50/mo billed annually |
| Enterprise | Custom | Not listed |
The platform sacrifices some integration depth and template variety to deliver that price advantage, but for the majority of small businesses and creator-stage newsletters, the features available are more than sufficient.
Use this MailerLite pricing page to understand cost structure, usage limits, and where pricing conversations need more detail.
MailerLite has a Free plan plus paid plans that scale with subscriber count. Free covers a small list with the drag-and-drop editor, basic automations and forms.
Comfort starts at $12/mo ($10.80/mo billed annually) and Power at $25/mo ($22.50/mo billed annually), both at the entry subscriber tier. Paid plans add unlimited sends, templates and removal of MailerLite branding, and Power adds more advanced features. Enterprise is custom-priced.
MailerLite stays one of the cheapest options as your list grows, but always check the price at your expected list size.
Pricing source: official pricing page, verified 2026-10-01.
Add-ons and extra costs
<a href="/software/mailerlite">MailerLite</a> pricing should be evaluated in the context of content volume, team size, and the commercial metric that drives expansion cost over time.
Pricing pages should help creators understand not just what the vendor charges, but what storage limits, export quality, and feature gating mean for total cost of ownership. Use this page to frame vendor conversations before committing to a plan.
- Clarify whether cost scales by minutes, projects, team members, or another metric.
- Confirm what premium features, storage upgrades, or priority support add to total spend.
- Model pricing against the actual content volume expected over the next 12 months.
MailerLite Free Plan: What 1,000 Subscribers and 12,000 Sends/Mo Gets You
The free plan is the right starting point for anyone building their first email list, testing email marketing concepts, or running a small business newsletter with under 1,000 subscribers. The one automation limit is the main constraint.
If your onboarding workflow requires multiple sequential automations, you'll hit that wall.
What to check before you pay for MailerLite
Verify your active subscriber count before comparing plans to competitors
MailerLite's pricing is based on active subscribers, not total contacts. If you're migrating from Mailchimp, count only subscribed contacts in your Mailchimp audience (excluding unsubscribed, cleaned, and pending). Your effective MailerLite billing tier may be significantly lower than your Mailchimp contact count suggests, which can change the cost comparison substantially.
Check whether one automation workflow covers your free plan needs
The free plan allows one active automation workflow. Map your automation needs specifically before assuming the free plan works for your use case.
Evaluate the AI features during the Advanced trial before committing
MailerLite Advanced's primary differentiator over Growing Business is AI content assistance: headline generation, email body suggestions, and subject line optimization. Use the 30-day Advanced trial to determine whether the AI tools meaningfully speed up your email creation process.
Confirm integration compatibility with your existing tech stack
MailerLite integrates with Shopify, WordPress, Zapier, WooCommerce, Squarespace, and most major CMS and e-commerce platforms. However, its native integration library is smaller than Mailchimp's. If your workflow depends on a specific CRM, custom event tracking setup, or niche e-commerce platform, verify that MailerLite has a native connector or reliable Zapier integration before migrating.
Model your expected costs with our pricing calculators, or see how we review software for the full evaluation framework we use across every tool in the directory.
Frequently asked questions
Is MailerLite free?
Yes. MailerLite's free plan is permanently free for up to 1,000 subscribers with 12,000 email sends per month. It includes 10 landing pages, embedded signup forms, and 1 automation workflow. There's no credit card required to get started. The free plan is more capable than Mailchimp's free tier (which limits contacts to 500) and works well for growing newsletters and small business email lists.
How much does MailerLite cost per month?
Annual billing saves approximately 15–17%. Pricing scales by subscriber count. Growing Business at 10,000 subscribers costs around $64/mo, compared to Mailchimp Standard at approximately $135/mo.
How does MailerLite pricing compare to Mailchimp?
MailerLite is significantly cheaper than Mailchimp at every meaningful list size. At 1,000 subscribers: MailerLite Growing Business $9/mo vs Mailchimp Standard $20/mo. At 10,000 subscribers: MailerLite ~$64/mo vs Mailchimp ~$135/mo. MailerLite also charges based on active subscribers only, unlike Mailchimp, which counts unsubscribed contacts toward billing unless manually archived.
Does MailerLite have a free trial on paid plans?
This lets you access AI features, advanced automations, and custom HTML templates before committing to a paid tier.
Does MailerLite charge for unsubscribed contacts?
No. MailerLite charges based on active subscribers only: contacts who have unsubscribed are not included in your billable count. This is a meaningful difference from Mailchimp, which counts all audience contacts including unsubscribed ones unless you manually archive them. For businesses with high historical churn, MailerLite's active-subscriber billing can result in significantly lower costs than expected.
Is MailerLite good for automation?
MailerLite's automation is solid for basic to intermediate workflows: welcome sequences, conditional content, subscriber tagging, and multi-step drip campaigns. For very sophisticated automation needs (multi-branch CRM-integrated funnels), Kit or ActiveCampaign offer more depth. For most small business and creator email workflows, MailerLite's automation is more than sufficient.
Sources
Pricing and product details referenced on this page were verified from public sources. Confirm final details directly with the vendor before purchasing.
pricing · verified Oct 1, 2026
Official pricing pageMailerLite pricing reference