Hoo.be review: an $8 Pro tier behind an invite gate
Hoo.be is an invite-only link page built around media rather than lists, and the gate is the main reason most creators should look elsewhere. Our check of hoo.be on 13 June 2026 recorded Free at $0, Pro at $8 a month, Premium at $29 a month and Agency from $250 a month. That evidence is four months old.
The short answer
Buy Hoo.be Buy Hoo.be Pro if you have already been accepted and want a media-first profile with a custom domain attached. Pro was $8 a month, which is $96 across a year, when we checked hoo.be on 13 June 2026. That figure is four months old and should be confirmed before you pay.
Skip it if you need a link page live this week, or if you want to sell from it. Acceptance has no published timeline, and our 13 June 2026 check found no built-in checkout on any tier. Beacons was free to start on its own 12 June 2026 check and sells products from the page itself.
Where Hoo.be fits
Hoo.be fits the creator whose work is the content rather than the link list. The profile is built to show video, music and podcast episodes inline, so a visitor watches or listens on the page instead of being handed a stack of buttons. That is a narrow job, and it is the one thing Hoo.be does better than the general-purpose tools in this category.
The access model is the first thing you meet, not the price. Our 13 June 2026 check of hoo.be recorded that access requires an invitation or an approved application, and that the rate card itself is only visible once you are in. Two consequences follow. You cannot start today, and we cannot re-verify the figures below without an account, which is worth stating before you read them.
The tiers on that check were Free at $0 a month, Pro at $8 a month, Premium at $29 a month and Agency from $250 a month. Pro is the one most individual creators would land on, because it carried the custom domain and the deeper analytics. At $8 a month that is $96 across a year, which is modest for this category.
Premium at $29 a month was priority support and improved features rather than a different product, so it is $348 across a year for service levels most solo creators will not notice. We would treat Pro as the real paid tier here and Premium as the upsell you can decline.
Agency was quoted as $250 a month and upwards on the same check, for multi-brand management. That plus sign matters: $250 is a floor and not a price, so $3,000 across a year is the least an agency would pay rather than what it would pay. Anyone considering that tier is negotiating, not buying off a page.
Against the alternatives the trade is exclusivity for availability. Linktree ran Free $0, Starter $8 a month, Pro $15 a month and Premium $35 a month on our 6 October 2026 check of linktr.ee, and you can have a page up in minutes. Beacons was free to start with a 9% transaction fee on sales, and Creator Pro at $10 a month, verified 12 June 2026. Stan Store starts at $29 a month on Creator, verified 6 October 2026, and is the one to price if selling is the point.
The pricing evidence on this page was recorded on 13 June 2026 and has not been re-verified since, which is four months of drift. Tiers get renamed, invite policies loosen and floors move. Read these figures as what Hoo.be showed in June and nothing more, and see the link-in-bio tools category for options you can sign up for today.
Hoo.be pricing
Hoo.be charges a flat monthly fee per profile, with no transaction fee on any tier. Every figure below comes from our check of hoo.be on 13 June 2026 and has not been re-verified since, partly because the vendor shows pricing only after an application is accepted. Confirm the current rate card once you are in.
| Plan | Price | What it adds |
|---|---|---|
| Free | $0/mo | Basic profile, analytics, limited customisation |
| Pro | $8/mo | Custom domain and advanced analytics. $96 across a year |
| Premium | $29/mo | Priority support and improved features. $348 across a year |
| Agency | $250+/mo | Multi-brand management. A floor, not a quote |
There is one meter here, the profile, and the real variables sit around it. Four things set what Hoo.be costs you:
- Whether you are accepted at all, and how long that takes. Access was gated by invitation or application on our 13 June 2026 check, and no timeline was published.
- Whether you need a custom domain. That was the line between Free and Pro at $8 a month on the same check, so it is the feature that decides whether you pay anything.
- Brand count. Multi-brand management sat on Agency from $250 a month, so a second brand moves you from an $8 tier to a four-figure annual commitment.
- Support expectations. Premium at $29 a month bought priority support rather than new capability, which is $348 a year for faster replies.
- The age of this evidence. Four months is long enough for a tier to move, and the rate card is not publicly readable, so budget for a surprise.
Hoo.be pricing against the link-in-bio field
Pro at $8 a month sat level with the cheapest paid tier at Linktree, whose Starter was $8 a month on our 6 October 2026 check, with Pro at $15 and Premium at $35. Beacons was free to start on our 12 June 2026 check, charging a 9% transaction fee on sales instead, with Creator Pro at $10 a month. Stan Store was $29 a month on Creator and $99 a month on Creator Pro, verified 6 October 2026. Note that two of those dates are four months newer than Hoo.be's, so this is not a like-for-like comparison.
Hoo.be billing terms worth knowing
The access gate shapes the commercial terms more than the tiers do.
- Access
- Invitation or approved application, as of 13 June 2026. No published timeline.
- Free plan
- $0 a month after acceptance. Basic profile, analytics, limited customisation.
- Pro
- $8 per month on our 13 June 2026 check. $96 across a year.
- Premium
- $29 per month on the same check. $348 across a year.
- Agency
- From $250 per month. At least $3,000 across a year, and open-ended above that.
- Transaction fees
- None on any plan as of 13 June 2026.
- Check date
- 13 June 2026. Not re-verified since, and not publicly re-checkable.
Hoo.be offers four tiers: Free at $0/month with basic features, Pro at $8/month with custom domains and advanced analytics, Premium at $29/month with priority support and improved features, and Agency at $250+/month for brand management. Access requires an invitation or application. Pricing is only visible after acceptance. No transaction fees on any plan.
These figures are four months old and the vendor does not publish them openly, which is an unusual combination and the reason the date appears on every number above. If the rate card you see after acceptance differs, the rate card is right and this page is out of date. Our creator tool cost calculators will total a link-in-bio stack once you have current numbers.
What Hoo.be gives up
You give up the ability to start. Every rival in this category lets you publish a page in an afternoon, and Hoo.be asks you to apply and wait with no stated timeline. For a creator who needs a bio link before a launch, that is not a feature of an exclusive product, it is a missed deadline.
There is no checkout. Our 13 June 2026 check found no built-in commerce on any tier, so products, bookings and digital downloads live somewhere else and get linked. If selling from the bio is the plan, Stan Store at $29 a month on Creator, verified 6 October 2026, is the honest comparison.
Customisation is shallow. Theme, colour and background are the levers, and the content block types are limited, so two Hoo.be profiles look more like each other than two Linktree pages do. The curated look is the product, and you do not get to argue with it.
The Agency floor is open-ended. A tier advertised at $250 a month and upwards tells you the vendor prices multi-brand work case by case, so an agency cannot budget from this page at all. That is normal for agency tiers and still a cost of choosing this one.
Our pricing evidence is from 13 June 2026 and cannot be refreshed without an account, which is the weakest part of this page. Four months is long enough for the whole table to move, and we would rather say so than present June figures as current.
The small user base cuts both ways. A curated platform has fewer templates shared, fewer tutorials written and fewer people who have hit your problem before, so you are more on your own than you would be on a tool with millions of pages.
Tips and donations run through a third party rather than the platform, so the money path is outside Hoo.be's control. That is fine until the integration changes, at which point your donation button is somebody else's roadmap decision.
How Hoo.be compares
The three tools below are the ones weighed against Hoo.be, and the axis is curated presentation against being able to start today. Prices are each vendor's published rates with the date we checked them, and those dates differ by up to four months, so read them with that in mind. The wider field sits in the link-in-bio tools category.
| Tool | Best for | Price | Where it breaks |
|---|---|---|---|
| Hoo.be | Media-first profiles for accepted creators | Free, $8/mo Pro (June 2026) | Invite-only access and no checkout |
| Linktree | A page live in minutes with design options | Free, $8/mo Starter (October 2026) | Pay for the tiers that remove the limits |
| Beacons | Selling from a free page | Free with 9% fee, $10/mo Creator Pro | The free tier takes a cut of every sale |
| Stan Store | Treating the bio link as a storefront | $29/mo Creator (October 2026) | No free tier, so it starts at a real cost |
What to test once Hoo.be accepts you
The free plan was available after acceptance on our 13 June 2026 check. Confirm the tiers first, because they are four months old and were not publicly readable when we recorded them.
- Apply before you do anything else, then build a page elsewhere while you wait. Acceptance had no published timeline in June 2026 and waiting is the real cost here.
- When you are in, read the current rate card against the figures on this page. Ours are from 13 June 2026 and this is the step you should not take on trust.
- Put your actual media on a free profile: a video, an episode, a track. Inline playback is the reason to be here, so test it with your own files.
- Check what the free analytics give you. Page views, clicks and visitor locations were available on the free tier in June 2026, which is more than most rivals allow.
- Count the content blocks you need against what the builder offers. The block types were limited on our check, and this is where a media profile starts to feel narrow.
- If a custom domain matters, price Pro at $8 a month, which is $96 across a year, and decide whether that single feature is worth it.
- If you need to sell, stop and price Stan Store at $29 a month on Creator, verified 6 October 2026, or Beacons free with a 9% transaction fee, verified 12 June 2026, instead of buying both.
Hoo.be questions buyers ask
How much does Hoo.be cost?
Our check of hoo.be on 13 June 2026 recorded a Free plan at $0 a month, Pro at $8 a month, Premium at $29 a month and Agency from $250 a month, with no transaction fees on any plan. You need an invitation or an approved application to reach any of them, and the rate card is only visible after acceptance, so these figures are four months old and cannot be re-checked publicly.
Is Hoo.be free to use?
Yes, there is a free plan, but only after you receive an invite or get your application approved. The free plan includes basic media blocks, analytics, and tips/donations. You cannot sign up instantly like Linktree or Beacons. The invite process is the real barrier, not the cost.
Who is Hoo.be best for?
Hoo.be is best for established creators (musicians, podcasters, and video creators) who want a media-rich bio page that shows their content rather than just lists links. It is also suited for creators and brands who want real-time analytics. It is not a good fit for anyone who needs instant access or built-in selling features.
Hoo.be vs Linktree: which is better?
Linktree is better for most creators because it is instantly accessible, has more design options, and offers commerce features. Hoo.be is better if you are accepted and want a media-rich, portfolio-style page with real-time analytics. For practical use, Linktree wins on accessibility and features. Hoo.be wins on visual presentation.
How do I get an invite to Hoo.be?
You can apply on Hoo.be's website or receive an invitation from an existing member or the Hoo.be team. There is no guaranteed acceptance timeline. Some creators are accepted within days; others wait weeks. There is no way to pay for faster access. Apply and use a free alternative while you wait.
Can I sell products on Hoo.be?
Not directly. Hoo.be has no built-in e-commerce, product listings, or payment processing. You can accept tips and donations through GoFundMe integration, and you can link to external stores. For selling digital products, courses, or bookings from your bio, Stan Store or Beacons are much better options.
What analytics does Hoo.be provide?
Hoo.be offers real-time analytics including page views, link clicks, profile visits, and visitor geographic locations. You can view data over custom time periods. This analytics depth is available even on the free plan, which is more generous than most competitors that lock detailed analytics behind paid tiers.
Can teams use Hoo.be?
The Agency plan at $250+/month supports multi-brand management and is designed for teams and agencies. Free, Pro, and Premium plans are single-user with no team collaboration features. Small teams would need to share login credentials, which is not ideal for professional use.
Is Hoo.be worth the exclusivity?
That depends on how quickly you get accepted and whether the media-first design matches your needs. If you are accepted fast and want a polished portfolio page, Hoo.be at $0-$8/month is solid. If you wait weeks and end up needing features Hoo.be lacks (selling, deep customization), you have lost time for no benefit.
Can I cancel Hoo.be anytime?
Yes. Monthly plans can be cancelled anytime. Your page reverts to the free plan if you downgrade. If you leave entirely, your profile and content may be removed. No long-term contracts on any individual plan.