End screens are free real estate for more watch time, yet most creators slap on whatever YouTube suggests. This planner maps the right next video, playlist, and subscribe element for each upload to keep viewers in your ecosystem.
What you get
An element plan for each video, playlist, and subscribe slot
A logic guide for picking the best next video to feature
A verbal CTA script so the end screen is reinforced on camera
Editable CSV for planning plus a branded print-ready PDF
How to use this template
1
Reserve end-screen time. Plan the last 5-20 seconds for end screens while scripting so the visuals leave room for the elements.
2
Pick the best next video. Choose a related video that continues the viewer journey, not just your newest upload, to maximize watch time.
3
Add a verbal CTA. Write a short on-camera line that points to the end-screen video so viewers act instead of scrolling away.
4
Track what works. Note which end-screen videos earn clicks so you keep featuring the patterns that keep sessions going.
What's inside
Here's a preview. Unlock the free download to get all 3 sections (2 more below).
End screen plan
One row per video. Decide the next video, playlist, and subscribe placement before you edit.
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A connected series keeps viewers on your channel far longer than standalone videos. This planner maps each episode with its hook, payoff, and link to the next so the whole series pulls viewers from one video to the next.
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End screens can run from 5 to 20 seconds. Plan for the longer end of that range when featuring a next video and subscribe element, and leave room in your script so the outro does not feel rushed.
What should I feature on an end screen?
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Feature the most relevant next video to continue the viewer journey, a themed playlist, and a subscribe element. Choosing a related video over your newest upload usually drives more session watch time.