Campaign overview
The header a brand contact reads first. Keep it factual and tied to the agreement.
- Brand & campaign
- e.g. Acme — Summer Launch
- Flight dates
- e.g. Jun 1 - Jun 14, 2026
- Deal value
- e.g. $3,500
Analytics & ReportingPDF + CSVFree
Sponsor Recap Report Template
The recap you send after a sponsorship decides whether the brand comes back. This template shows up professional: every deliverable confirmed, the reach and engagement they paid for, and the link clicks or promo redemptions that prove it worked.
What you get
- A deliverables checklist that confirms every promised asset shipped
- A results table built around the metrics brands actually fund
- A cost-per-result line that makes your next rate easy to justify
- Editable CSV for Google Sheets or Excel, plus a branded print-ready PDF
How to use this template
- 1
Confirm the deliverables. List every asset from the contract and mark it delivered with a live link, so there's zero ambiguity about scope being met.
- 2
Pull the campaign metrics. Record reach, engagement, and any tracked link clicks or promo-code redemptions for each piece of sponsored content.
- 3
Calculate cost per result. Divide the deal value by the key result the brand cares about — clicks, redemptions, or total reach — to show the value they got.
- 4
Add a renewal nudge. Close with one sentence proposing the next campaign while the results are fresh and the relationship is warm.
What's inside
Here's a preview. Unlock the free download to get all 4 sections (3 more below).
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Frequently asked questions
What should a sponsor recap report include?
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Three things: proof every deliverable shipped, the results for each asset (reach, engagement, and tracked clicks or redemptions), and a value summary like cost-per-result. Close with a renewal suggestion while the brand is still impressed.
What metrics do brands care about most in a recap?
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Brands fund outcomes, so lead with the result tied to their goal — link clicks, promo-code redemptions, or signups — then support it with reach and engagement. A clear cost-per-result line is what makes renewing or raising your rate an easy yes.