Social Media Holiday Calendar 2027
Seasonal content works best when you plan it weeks ahead, and that starts with the right dates. This calendar lists holidays and awareness days for every month of 2027, with the weekday, a hashtag, a content angle, and the niches each date suits. Dates set by the moon are marked as approximate.
Content PlanningPDF + CSV9 sectionsfree, no paywall
What you get
- Month-by-month tables for January to December 2027 with dates and weekdays checked against 2027 calendars
- A suggested hashtag, content angle, and niche fit for every date
- Clear labels for US-only dates and for moon-based dates that can shift by a day
- Editable CSV for Google Sheets or Excel, plus a branded print-ready PDF
How to use this template
- 1. Circle the dates that fit your niche. Go through each quarter and mark only the dates your audience cares about. Most creators need a handful per month, not every row.
- 2. Work back from the date. For each date you picked, set a start date for planning and production using the lead-time guide. Big retail dates need the most runway.
- 3. Add your own dates. Add launches, anniversaries, and events in your niche to the custom dates table so the whole year sits in one place.
- 4. Confirm moving dates. A few weeks before any date marked approx., check it against an official or community source for your region.
Still choosing the tool you will run this in? Compare two side by side, or read how each profile is built in our review methodology.
What's inside
4 of 9 sections shown; the remaining 5 come with the free download.
What is a social media holiday calendar?
A social media holiday calendar is a dated list of holidays, awareness days and seasonal moments you can build content around. Each entry pairs a date with a hashtag and an angle, so a day like World Book Day becomes a shelf tour rather than a generic greeting post.
It is most useful to creators who plan more than a week ahead, and to anyone selling something. Mother's Day gift guides and Black Friday offers need production time, and the dates move year to year. Having 2027 weekdays written down stops you discovering on the Monday that the date was Sunday.
January to March 2027
Q1 dates. Weekdays are for 2027. Dates marked approx. follow the moon and can shift by a day depending on sighting and region.
| Date (2027) | Holiday / awareness day | Suggested hashtag | Creator content angle | Niche fit | Where observed |
|---|---|---|---|---|---|
| All January | Dry January | #DryJanuary | Alcohol-free recipes, habit check-ins, 31-day challenge | Food, fitness, wellness | Global (started in UK) |
| Fri, Jan 1 | New Year's Day | #NewYear | Your 2027 goals, year-one plan, 'what I'm starting' post | All niches | Global |
Planning lead times
The date on this calendar is the day people search, shop, or post about the holiday. Your content needs to be planned, made, and scheduled before that. As a rough guide, start planning seasonal content about 4 to 6 weeks before the date, and schedule it at least a week ahead.
Give yourself more time for Q4. Gift guides and Black Friday content often go live weeks before the date, and brand deals for the holiday season are usually agreed well before that. If you want sponsors for November and December, start pitching in late summer or early autumn.
Pinterest runs on a longer cycle than other platforms, because people use it to plan ahead. Many creators publish seasonal Pins one to three months before the holiday. Pinterest Trends shows when searches for a topic start to rise, so check it for your niche and set your own start dates.
For short-form platforms like TikTok and Reels, you can move closer to the date. Batch your holiday videos a week or two early, then post in the few days before and on the day itself.
Notes on dates that move
Islamic dates (Ramadan, Eid al-Fitr, Eid al-Adha) follow the lunar calendar and depend on moon sighting, so they can differ by a day between countries and communities. The dates here are the expected dates. Confirm with a local source closer to the time.
Jewish holidays begin at sundown on the date listed. Diwali and Holi follow the Hindu lunisolar calendar, and some regions mark them on a different day. When you post about a faith or cultural holiday, get the details right and avoid turning solemn days into sales.
Some dates are commemorative, such as Holocaust Remembrance Day, Patriot Day, and World Suicide Prevention Day. Use them for awareness and support, not promotion.
5 more sections and the PDF + CSV are behind the free download.
Tools that help with this
The template does the thinking; these are the products creators run it in. The full software directory has the rest.
Later
Later is a [social media scheduling](/categories/social-media-scheduling) platform built around visual content planning.
$25/mo
Hootsuite
Hootsuite is a social media management platform for scheduling, publishing, and monitoring posts across all major networks from one dashboard.
$99/mo
Metricool
Metricool is a [social media scheduling](/categories/social-media-scheduling) and analytics platform that lets creators plan, publish, and track content across 10+ social networks from one dashboard.
$0/mo
Sked Social
Sked Social is a social media management platform for teams, with scheduling, brand-trained AI captions, approvals and analytics.
$58/mo
Canva
Canva is a browser-based design platform for thumbnails, social graphics, presentations, and videos, with drag-and-drop editing and 1M+ templates.
$0/mo
Frequently asked questions
What is a social media holiday calendar?
It is a dated list of holidays, awareness days and seasonal moments, with a hashtag and a content angle attached to each one. Creators use it to decide which dates are worth posting about and how far ahead to start making the content.
When is Thanksgiving 2027?
US Thanksgiving is on Thursday, November 25, 2027 (the fourth Thursday of November). Black Friday follows on November 26 and Cyber Monday on November 29. Canadian Thanksgiving is on Monday, October 11, 2027.
When is Mother's Day 2027?
In the US, Canada, and Australia, Mother's Day is Sunday, May 9, 2027 (the second Sunday of May). In the UK and Ireland, Mothering Sunday is March 7, 2027, three weeks before Easter Sunday on March 28.
How far in advance should I plan holiday social media content?
A common approach is to start planning 4 to 6 weeks before a holiday and schedule posts at least a week ahead. Q4 shopping content and Pinterest need more time, often 2 to 3 months, while short-form video can be made closer to the date.