Profile scorecard
Score each profile 1-5 on the fundamentals. Low scores are your fastest wins.
| Platform | Bio clarity (1-5) | Content mix (1-5) | Consistency (1-5) | Visual brand (1-5) | Notes |
|---|---|---|---|---|---|
| 3 | 4 | 2 | 4 | Bio missing a clear CTA; posting is sporadic |
Social & GrowthPDF + CSVFree
Social Media Audit Template
You cannot fix what you have not measured. This audit walks you through every profile — bio, content, engagement, and consistency — so you find the specific gaps slowing your growth and leave with a prioritized action list.
What you get
- A profile-by-profile scorecard covering bio, content mix, and consistency
- A performance benchmark table to compare reach and engagement by platform
- A gap-finding checklist that surfaces quick wins and chronic weak spots
- Editable CSV for Google Sheets or Excel plus a branded print-ready PDF
How to use this template
- 1
Audit one platform at a time. Work through each profile separately so you score it honestly instead of blending everything into one fuzzy impression.
- 2
Pull your last-30-day numbers. Record reach, engagement rate, and follower change per platform from native analytics so the audit is grounded in data.
- 3
Run the gap checklist. Check each item and flag every No. Those Nos become your improvement backlog.
- 4
Prioritize three fixes. Pick the three highest-impact gaps and assign them due dates. Audits only matter if they end in action.
What's inside
Here's a preview. Unlock the free download to get all 4 sections (3 more below).
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Frequently asked questions
How often should I run a social media audit?
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A full audit once a quarter is enough for most creators, with a lighter monthly check on your benchmark numbers. Quarterly cadence gives trends time to develop while still catching problems before they compound.
What metrics matter most in a social media audit?
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Focus on engagement rate, reach to non-followers, and follower growth rate rather than raw follower counts. Those three reveal whether your content is actually resonating and reaching new people, which is what drives sustainable growth.