Show notes are the only part of your episode Google can read. This template gives you a repeatable structure — summary, timestamps, links, and CTAs — so each episode page earns search traffic instead of sitting silent.
Write the search summary first. Open with a 2-3 sentence summary that includes your episode keyword. This is what shows up in Google and Apple Podcasts previews.
Add timestamps as you edit. While reviewing the edit, log a timestamp for every topic shift. Listeners and search engines both reward chapter-level structure.
Link everything mentioned. Add a link for every tool, book, person, or study referenced. These outbound and guest links build relationships and authority.
Close with one clear CTA. End with a single action — subscribe, join the list, or grab a resource — so the page does a job beyond describing the audio.
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The metadata that powers your episode page title, slug, and search preview.
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Yes. Audio isn't indexable, so the show notes page is the only thing search engines can read. A page with a keyword-rich summary, timestamps, and links can rank for the episode topic and the guest's name long after the episode drops.
Aim for 200-400 words of genuine summary plus timestamps and links. That's enough for Google to understand the topic without padding. Thin two-line notes rarely rank; bloated transcripts buried without structure rarely convert.
Add the transcript below your structured notes, not instead of them. The summary and timestamps do the ranking and skimming work; the transcript adds accessibility and extra long-tail keyword coverage.
